Social Media and Digital Marketing

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.

In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.

This practical course is for BCIT Computing and Business students who want to learn about laws and policies applicable to the Internet and information technology, as well as intellectual property rights. Topics covered in this course include the following: copyright, patents, trade secret, trademarks, domain names, cybercrime, privacy, e-commerce and online contracts, and online advertising.

​This hands-on course provides an introduction to basic web technologies, including scripting with HTML5 and CSS3. COMP 1850 is the foundation for several advanced web courses in BCIT Computing. Students are shown how to hand code web pages according to W3C standards using HTML plus style text and content with CSS. In addition to learning the foundational web scripting languages, students receive an introduction to web interface design concepts. Information architecture, and basic interactivity using web forms will also be discussed. There is a brief introduction to JavaScript and the concept of the DOM (Document Object Model). Labs and exercises focus on how to build fluid layouts using CSS flexbox and grid. Students will also create mobile phone and tablet friendly websites using modern mobile-first responsive web development techniques. COMP 1850 is a required course for Web Development Fundamentals and several Associate Certificates including: Applied Web Development, AWD; Applied Computer Information Systems, ACIS; Applied Computer Applications, ACA; Technical Writing, some Business programs, as well as the Computer Systems Certificate, CSC. By the end of this course successful students will be able to design, develop, and deploy effective modern and responsive web sites. After completing COMP 1850 students are prepared to move on to the next level COMP 2132 -Web Development with JavaScript..
Prerequisite(s): COMP 1002 or equivalent knowledge of using a Windows 10 PC and file management on a network.

Facebook. Instagram. YouTube. Blogs. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface. algorithms and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing strategy, presented it and have it ready to implement for your small business.

This hands-on course combines concepts and practice as students work through all stages of designing and writing a quality Help system, including analyzing user needs, designing information and visual schemas, writing, indexing, and testing. Students will have the opportunity to learn about industry-standard authoring tools and publishing formats, and discuss the future trend of online Help. NOTE: Students do not need to submit transcripts for entrance to this course. BUT, in the case of formal or informal grade appeals or reviews they will be asked to show proof of their English requirements. Students who wish to confirm their English level are strongly advised to take COMM 0015.
Prerequisite(s): Students must have one of the following: 1) English 12 "67%" (C+) or equivalent (refer to BCIT's Admission page); 2) COMM 0015 score of 70 or better.

User Experience (UX) encompasses a wide range of activities including User Interface (UI) design, Information Architecture (IA) and field research. Usability design and testing, tight integration and collaboration with software development processes are included in UX. This hands-on course is an introduction to UX/UI for those who are creating user interfaces for web sites, mobile applications, and information systems, as well as those who want a better understanding of the role of UX/UI. Students will follow an iterative and agile approach focusing on User-Centered Design (UCD) as the motivator for product direction. Skills learned in this course will apply to web and mobile applications as well as IT systems interface development. Participants will be expected to work within interdisciplinary teams, with emphasis on collaboration, brainstorming, and continued evolution of an interface concept based on UCD. Upon completion, successful students will be able to incorporate user-centered iterative design principles and processes into a wide variety of IT projects. Some students may want to complete COMP 1910 – Introduction to 3D Simulations and VR/AR concurrently with COMP 1011.
Prerequisite(s): COMP 1002 or equivalent knowledge of using a Windows PC and file management.

In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).

Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.

The traditional view of branding is going through significant transitions due to an array of influences including new technologies, Big Data and rapidly changing global demographics. This course takes a detailed look at the fundamentals of digital branding. The course is designed to help professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in digital branding. It is also designed for consultants covering the marketing industry who are seeking insight into how to build a brand online - including multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation. The course will present a combination of focused case studies, interactive exercises and a final project to foster new insights and strategies. Key topics include: (1) Best practices and trends in digital branding. (2) The user’s digital journey. (3)Customer relationship management (CRM) and marketing automation. (4) The role of analytics and the importance of core reports in establishing brand strategy.
Prerequisite(s): MKTG 1352