Marketing Management - Retail Marketing Management

Designed for new supervisors or those seeking a higher level of leadership responsibility. The purpose of this course is provide students the opportunity to gain a level of self-understanding of the field that will assist them in correctly identifying their own strengths and areas for improvement with respect to leadership, team, conflict-management and communication skills. Study will include the performance side of supervision as the areas of performance appraisal, training and development and motivation are explored. Through the use of interactive cases and structured experiences, students will increase their self-confidence and leadership abilities and establish a foundation for further training in supervision and management.

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

An overview of the retail environment, starting with global trends and narrowing the focus to North American issues and ultimately examining the most important issues facing British Columbia and Vancouver retail sectors. Topics include: retail operations, logistics, buying, merchandising, human resources, customer relations and marketing.

This course will review the key principles of merchandising and display across a spectrum of retail environments. Emphasis will be placed on the evolution of merchandising and display theory and tactics, with a comprehensive review of contemporary strategies.

How do we build customer centric strategies to keep pace with rapidly changing business environments? Every company should put customer relationship management as a strategic business priority in order to maintain mutually sustainable and profitable relationships. This course is designed to provide students with an understanding of Customer Relationship Management (CRM) including strategy, organization, marketing, information technology and implementation.

Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.

Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, secured transactions, employment, agency and business organizations. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.

Designed to provide an overview of all aspects of commerce and opportunity on the Internet. Topics include marketing products on the Internet, systems integration, virtual organizations, electronic payment systems, privacy and security concerns, intellectual property, customs and excise issues, emerging issues in telecommunications, and Internet issues where government regulation has been contemplated.

Covers the accounting function and the services it provides to the manager. Topics include how to interpret statements, reports, budgets, etc., in managerial decision-making. For students pursuing the Associate Certificate in Financial Planning.

Covers the importance of customer service. In today's service-oriented economy, excellent service is more than a competitive edge, it is a survival skill. Customer relations is designed to have a broad application for people at all levels in business and industry who will deal directly with customers, both internal and external. Students will benefit from the strategies and practical hands-on approach of this course. Covers defining quality service; developing excellent customer relations skills; effective communication techniques; problem-solving; listening/questioning skills; developing excellent people skills.

This course provides the fundamental skills, tools and processes of professional selling. The focus is on “relationship” and “need-satisfaction” selling in a business-to-business environment. Through experiential exercises, practical applications and discussions students develop, deliver and evaluate a wide range of selling methods and presentations. This course is ideal for people in business who want to enhance their selling skills, people new to a sales role, and salespeople at any level who do not have formal training in the field. To be successful in this course, students must be able to communicate well in English.

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Facebook. Instagram. YouTube. Blogs. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface. algorithms and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing strategy, presented it and have it ready to implement for your small business.

What’s behind the brand? This course is designed to provide students with an understanding of the role of branding in marketing all kinds of organizations, goods, services, and ideas. Analysis of contemporary branding strategies and their application online and offline will be explored. Students will create and present a brand proposition and strategic plan for an organization.

Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.

The traditional view of branding is going through significant transitions due to an array of influences including new technologies, Big Data and rapidly changing global demographics. This course takes a detailed look at the fundamentals of digital branding. The course is designed to help professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in digital branding. It is also designed for consultants covering the marketing industry who are seeking insight into how to build a brand online - including multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation. The course will present a combination of focused case studies, interactive exercises and a final project to foster new insights and strategies. Key topics include: (1) Best practices and trends in digital branding. (2) The user’s digital journey. (3)Customer relationship management (CRM) and marketing automation. (4) The role of analytics and the importance of core reports in establishing brand strategy.
Prerequisite(s): MKTG 1352

This course provides an introduction to entrepreneurship for students wishing to start their own business or who wish to learn about fundamental entrepreneurial skills that will help them with their career. Application of these skills can occur in many environments outside of the startup of a business, including working as an independent contractor, an employee, a manager or team leader, or the management team of a large private or public organization. Employers look for self-starting professionals who can work independently and innovate on the job. This course offers full coverage of the foundation skills for today’s entrepreneur who is starting a business or building a career. The course follows a cycle starting with the new business idea and moving forward to the implementation of the business opportunity. Several key entrepreneurial skills are covered, including: (1) how to identify and define a new business idea; (2) how to evaluate a new business opportunity; (3) financial assessment of a new idea; and (4) how to assess market potential of a new idea. Other topics include how to set up a business (incorporation, proprietorship, partnership), business insurance, business taxes, working with partners and an introduction to financing sources.

The course will introduce learners to the fundamentals of financing a new or growing business in Canada. Topics will include pre-financing considerations, basic financial statements and concepts, bootstrapping, equity financing, debt financing, preparing a financing proposal and striking a financing arrangement.

The course will introduce learners to the fundamentals of growing an existing business in Canada. Topics will include strategic options for growth, estimating revenue and costs associated with growth, special considerations involved in growing a family business and environmental factors influencing growth capabilities and avenues for expanding Canadian companies.

An important part of managing your entrepreneurial career or business is the understanding of financial basics. Not just business basics, but the basics of your own financial future. Understanding the various financial products and options can help ensure future financial security. This course gives you a practical guide to understanding the foundations of personal finance. You’ll learn about mortgages, lines of credit, leases, credit scores, TSFA’s, real estate, taxes, etc. and understand the choices and rationale to use them that can make a huge difference in your life or your business. This is a course for someone who has no financial training but wants to know how to build a solid personal financial foundation for the future