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Whether you are planning to start a career in retail or are looking to make the transition from sales associate to a senior position at the operational or head office level, BCIT’s Retail Marketing Management associate certificate program can help you get there. This unique program is a partnership between BCIT and key retail industry leaders to quickly give you the essential skills and knowledge for many retail opportunities. And in fact, the opportunities for retail sales associates, supervisors, and managers are expected to grow over the next eight years.

Through this program you’ll obtain skills and knowledge that enable you to seek employment in the fastest-growing industry in BC and earn a credential that is recognized by industry and can lead to progressive career opportunities.

Fall 2021 delivery mode: in person and online options

  • Part-time students have the option to take courses in person and/or online.
  • We have put measures in place for your safety and well-being, ensuring that all safety protocols are addressed. Please see the BCIT COVID-19 page for details on the procedures that have been implemented.

Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.

About the program

  • Focus on specialized retail techniques and supervisory skills
  • Designed for students with or without prior experience looking to advance a career in retail marketing management

Learn more in the Program Details about how BCIT prepares you for a rewarding, exciting career.

Who should complete the Retail Marketing Management Associate Certificate?

This program might be right for you if:

  • You work well in a team
  • You’re outgoing and personable
  • You enjoy a fast-paced work environment
  • You’re interested in a career in a growing industry

What grads can do

Through this program, you’ll be developing the job-relevant skills today’s retail companies need the most. Upon completion of your associate certificate, you’ll have the foundation of knowledge you need for success in visual merchandising, supervising retail teams, brand innovation and more.

Find out more about the opportunities awaiting you at the Graduating and Jobs page.

Entrance Requirements

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that’s right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there’s space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.

Applicants to the BCIT School of Business are required to have completed two years of full-time study in high school or post-secondary program in English in an English speaking country. If you do not have English 12 and have not studied in an English-speaking country, you will need to demonstrate your skills in reading, writing, speaking, and listening. For information on English equivalencies, testing and upgrading options, visit:

International applicants:

Learn about eligibility requirements to study and work in Vancouver.

Costs & Supplies

Bring your own device

Most courses and programs in the School of Business + Media are BYOD (Bring Your Own Device). Please ensure you bring a laptop to every class. Plug-in outlets will be provided at most stations in classrooms, but not in all classrooms, so please ensure you have at least 2 hours of battery life available at the beginning of each class. Check the following recommended computer requirements prior to the start of class. If a program or course does not require you to provide your own device, that information will be provided by your instructor or indicated in the course outline.

For online classes, it is important you have a stable and consistent internet connection to access course content.


Important updates to Part-time Studies

1) Need to waitlist for a School of Business + Media course? Find out more.
2) English Requirement: Find out more.

Please note: MKTG 1140 Retailing Management and MKTG 1112 Customer Relations are only offered in the Fall term (September) and MKTG 2420 Visual Merchandising is only offered in the Winter term (January). Please register early to ensure a seat in the class.

Each course in your program is designed by industry professionals to make sure you get the most current techniques and skills you need for today’s employment. Through a series of unique courses, you’ll develop a foundation of core concepts and abilities in areas like marketing, retail strategy, merchandising, and more. You’ll even earn real-world experience through your retail practicum.

Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.

Program Details

This program is a unique blend of core courses and electives to give you a solid understanding of key retail concepts while also letting you choose electives that match your personal career goals.

Developed by retail professionals along with input from industry leaders, this program gives you the most current skills and knowledge that today’s employers a looking for. This includes practical, usable techniques from the classroom as well as real-world experience through your retail practicum.

With a mixture of classroom and online courses available, you can get the training you need for an exciting career in a flexible format that matches your needs and schedule.

Graduating & Jobs

By earning your associate certificate, you’ll be strengthening your resume with skills retail stores and corporations are looking for. The practical knowledge you gain through this program prepares you to find new opportunities or enhance your current position for success far into the future.

Some job opportunities include:

  • Store Manager
  • Retail Supervisor
  • Team Leader
  • Retail Marketing Coordinator
  • Marketing Assistant
  • Sales Associate

You may choose to enter the workforce immediately upon graduation, or you might also consider continuing your education for even more advanced skills and access to more career options. The course credits you earn in this program may be transferable to other programs within the BCIT Marketing Management department.

Contact Us

If you have questions that you could not find the answer to online, or if you require further assistance, please contact us:

Candace Marrington
Program Assistant – Part-time Studies, Marketing Management
604-432-8723 |

Joe Freeburn
Part-time Studies Coordinator, Marketing Management
604-456-8173 |


Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:

  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

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