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Course Outlines

Course outlines are provided here for your information and reference as they become available and have received the required approvals.

Available BCIT course outlines can be accessed by selecting the term, the course subject and the course number from the dropdown list(s) below. If outlines are available for your selected term and course, they will then be listed. If any of these steps don’t result in what you are looking for, it indicates that no outline is currently available. If you are looking for an outline from a current term please check back closer to the start of the course or consult another outline from a previous term.  Please keep in mind that the content from previous outlines may be different than current offerings of the course. For historical outlines not covered in this system please contact BCIT Library at 604-432-8370 to see if they have the outline you require.

The course outline is a statement of educational intent and direction, providing BCIT students with clear, concise, accurate and readily available information related to course content and administration. BCIT course outlines are governed by Policy 5403 and the creation of course outlines is subject to the procedure described in 5403-PR1.

Marketing Management - MKTG


While no outlines currently exist for this course, below are the course learning outcomes/competencies.

Course Learning Outcomes/Competencies

Upon successful completion of this course, the student will be able to:

  • Differentiate between major consumer behaviour theories, approaches, and models.
  • Identity systematic errors or "irrationality" in consumer behaviour by understanding the fundamentals of behavioural economics and cognitive biases.
  • Apply appropriate economic, psychodynamic, behaviourist, cognitive, and humanistic approaches to research, collect, and analyze data to identify consumer insights.
  • Construct actionable market segmentation, strategic targeting, and competitive positioning plans.
  • Develop strategically relevant, data-driven user personas and empathy maps.
  • Create customer journey maps and user flows using qualitative and quantitative research.
  • Translate consumer insights into effective marketing decisions, including channel selection, pricing strategies, and advertising and promotions.
  • Research, develop, and apply consumer insights to solve a real-world business problem.
  • Demonstrate team collaboration skills.
  • Demonstrate strong written and oral presentation skills.

Effective as of Winter 2022

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