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Course Outlines

Course outlines are provided here for your information and reference as they become available and have received the required approvals.

Available BCIT course outlines can be accessed by selecting the term, the course subject and the course number from the dropdown list(s) below. If outlines are available for your selected term and course, they will then be listed. If any of these steps don’t result in what you are looking for, it indicates that no outline is currently available. If you are looking for an outline from a current term please check back closer to the start of the course or consult another outline from a previous term.  Please keep in mind that the content from previous outlines may be different than current offerings of the course. For historical outlines not covered in this system please contact BCIT Library at 604-432-8370 to see if they have the outline you require.

The course outline is a statement of educational intent and direction, providing BCIT students with clear, concise, accurate and readily available information related to course content and administration. BCIT course outlines are governed by Policy 5403 and the creation of course outlines is subject to the procedure described in 5403-PR1.

Marketing Management - MKTG


While no outlines currently exist for this course, below are the course learning outcomes/competencies.

Course Learning Outcomes/Competencies

Upon successful completion of this course, the student will be able to:

  • Analyze the scope, challenge, and risks of marketing in foreign markets.
  • Explain the evolution from being a domestic to a multi-national marketer.
  • Evaluate market conditions (economic, political/legal, socio-cultural, etc.) that may affect an organization's ability to do business in a foreign market.
  • Apply a macro-to-micro analytical approach to assessing foreign market opportunities.
  • Explain tariff and non-tariff barriers.
  • Outline the basics of marketing logistics and exporting, including intermediaries that can help with the process.
  • Evaluate international pricing issues.
  • Optimize characteristics of emerging markets and potential market opportunities.

Effective as of Winter 2022

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