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Course Outlines

Course outlines are provided here for your information and reference as they become available and have received the required approvals.

Available BCIT course outlines can be accessed by selecting the term, the course subject and the course number from the dropdown list(s) below. If outlines are available for your selected term and course, they will then be listed. If any of these steps don’t result in what you are looking for, it indicates that no outline is currently available. If you are looking for an outline from a current term please check back closer to the start of the course or consult another outline from a previous term.  Please keep in mind that the content from previous outlines may be different than current offerings of the course. For historical outlines not covered in this system please contact BCIT Library at 604-432-8370 to see if they have the outline you require.

The course outline is a statement of educational intent and direction, providing BCIT students with clear, concise, accurate and readily available information related to course content and administration. BCIT course outlines are governed by Policy 5403 and the creation of course outlines is subject to the procedure described in 5403-PR1.

Subject
Marketing Management - MKTG

Course
5200

While no outlines currently exist for this course, below are the course learning outcomes/competencies.

Course Learning Outcomes/Competencies

Upon successful completion of this course, the student will be able to:

  • Outline the basic steps of the marketing research process relevant to a real estate market.
  • Explain different methods of conducting background exploratory research and situation analyses.
  • Identify, locate and analyze sources of secondary data, including the Internet and other on-line resources.
  • Conduct qualitative research including focus group and in-depth interviews.
  • Analyze qualitative data and write an effective qualitative research report.
  • Evaluate the basic methods of collecting primary quantitative data, select a sample using a suitable sampling method, estimate an appropriate sample size for a given survey situation, and develop an effective questionnaire using appropriate survey software.
  • Design, plan, and execute face-to-face fieldwork.
  • Conduct quantitative data analysis using appropriate statistical methods.
  • Communicate research findings in a professionally written report and in a formal presentation.
  • Research a real estate market for the purpose of identifying and confirming the most profitable market segments.

Effective as of Winter 2020

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