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Course Outlines

Course outlines are provided here for your information and reference as they become available and have received the required approvals.

Available BCIT course outlines can be accessed by selecting the term, the course subject and the course number from the dropdown list(s) below. If outlines are available for your selected term and course, they will then be listed. If any of these steps don’t result in what you are looking for, it indicates that no outline is currently available. If you are looking for an outline from a current term please check back closer to the start of the course or consult another outline from a previous term.  Please keep in mind that the content from previous outlines may be different than current offerings of the course. For historical outlines not covered in this system please contact BCIT Library at 604-432-8370 to see if they have the outline you require.

The course outline is a statement of educational intent and direction, providing BCIT students with clear, concise, accurate and readily available information related to course content and administration. BCIT course outlines are governed by Policy 5403 and the creation of course outlines is subject to the procedure described in 5403-PR1.

Media Communications - MDIA


While no outlines currently exist for this course, below are the course learning outcomes/competencies.

Course Learning Outcomes/Competencies

Upon successful completion, the student will be able to:

  • Integrate leading analytics and app optimization tools for mobile web and apps.
  • Evaluate app downloads and what paths consumers take to drive interaction and monetization.
  • Use analytics with real-time reporting, visualizations and dashboards to track app success rate.
  • Setup events, funnels and workflow tracking to measure how users interact with apps.
  • Segment users by location, device, operating systems to trigger personalized app experiences.
  • Increase app usage, retention and vitality through testing and data based decision making.
  • Optimize app store listings to increase rankings, installations, and distribution.
  • Quantify app campaigns including; SMS, mobile search ads, mobile display ads and QR codes.
  • Target a mobile app for audiences that expect to receive relevant content.
  • Use location based GPS mobile analytics to see where users are launching your apps.

Effective as of Winter 2015

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