Skip to main content

Course Outlines

BUSA 7900

Applied Strategic Management - Design, Risks and Ethics

School School of Business + Media
Program BBA
Course Credits 4
Minimum Passing Grade 50%
Start Date September 08, 2021
End Date December 15, 2021
Total Hours 53
Total Weeks 15
Hours/Weeks 3.53
Delivery Type Lecture/Lab
Pre-requisites Acceptance into the Bachelor of Business Administration Degree program.
CRN 48464

Acknowledgement of Territories

The British Columbia Institute of Technology acknowledges that our campuses are located on the unceded traditional territories of the Coast Salish Nations of Sḵwx̱wú7mesh (Squamish), səl̓ilwətaɁɬ (Tsleil-Waututh), and xwməθkwəy̓əm (Musqueam).

Instructor Details

Name Steve Yallouz
E-mail Instructor to provide
Location SE6 323
Office Hours Instructor to provide

Course Description

This integrative course is designed to dramatically improve the quality of student decision-making in a time and risk sensitive global environment. Enables students to utilize the principles of strategic management enhanced by contemporary new analytical concepts and ethical constructs. Simulates real-world decisions via team case studies and the application of management decision support systems while drawing upon relevant current business issues to help students understand the real world challenges that business executives confront in managing sustainable businesses.

Course Learning Outcomes/Competencies

Upon successful completion of this course, the student will be able to:

  • Analyze business problems using a structured decision model.
  • Assess the competitive global economy and relate the conclusions to various business situations.
  • Identify and analyze government impacts on business situations.
  • Evaluate and apply ethical principles, including utilitarian, rights, justice, and care approaches to ethics, stakeholder management, and corporate social responsibility to modern business problems.
  • Evaluate and assess the role of government in society, the main elements of government structure and the government public policy process, and the main ways business and government interact with one another.
  • Apply strategic management techniques to specific public and private sector organizations, thus effecting desired changes within a comprehensive, responsive management assessment system.
  • Adapt various decision tools and academic theories to case studies and projects (including: external environment analysis, value chain analysis, standard financial statement analysis, ethical and risk management analysis).
  • Recommend and critically defend solutions to business problems.
  • Identify implementation issues when developing a solution to a business problem.
  • Apply the principles of Sustainable Competitive Advantage to business situations.

Learning Resources

Required text: Thompson, Peteraf, Gamble, Strickland: Crafting & Executing Strategy; The Quest of Competitive Advantage (23rd Edition). McGraw-Hill ISBN 978-1-260-56574-4

Students will be reading chapters from the required textbook plus supplementary readings available on the Course Learning Hub (D2L).

Evaluation Criteria

Criteria % Comments
In Lab Participation10Individual
In Lab Assignments15Group
Oral Presentation20Group
Final Exam (In Person)30Individual

Course Schedule and Assignments


Sept. 6

Course Introduction – The Changing Role of Strategy – Review of Strategic Case Outline

Chapter 1

Case Study Framework and Team Set Up


Sept. 13

What is Strategy & Why is it Important?

Chapter 2

Costco 2020 (Case 3)

Apply Chapter 1


Sept. 20

Charting a Company’s Direction

Chapter 5

lululemon athletica (Case 7) [MH1]

Apply Chapter 2


Sept. 27

The Five Generic Competitive Strategies

Chapter 3

Netflix 2020 (Case 11) [MH2]

Apply Chapter 5


Oct. 4

Evaluating a Company’s External Environment

R. Freeman’s Managing for Stakeholders [MH3]

Burbank Housing (Case 19)[MH4]

Apply Chapter 3


Oct. 11

Stakeholder Management


Airbnb 2020 (Case 1) [MH5]

Apply Freeman


Oct. 18

Business & Government Regulations

Chapter 4

Walt Disney (Case 24) [MH6]



Oct. 25

Evaluating a Company’s Resources, Capabilities, and Competitiveness

Chapter 9 plus supplementary readings

Nestle & Modern Slavery (Case 27) Apply Chapter 4


Nov. 1

Business Ethics in Practice

Chapter 9 plus The Truth About CSR (HBR article) supplementary readings

TOMS Shoes (Case 6)

Apply Chapter 9


Nov. 8

Business Cases for CSR

Chapter 6



Nov. 15

Strengthening a Company’s Competitive Position

Chapter 8

Team Case Presentations


Nov. 22

Corporate Strategy

Chapter 10

Team Case Presentations


Nov. 29

Building an Organization Capable of Good Strategy Execution

Team Case Presentations


Dec. 6

Review and Exam Prep


Dec. 13

Final Exam Week

BCIT Policy

Any student who needs special assistance in the event of a medical emergency or building evacuation (either because of a disability or for any other reason) should promptly inform their course instructor(s) and Accessibility Services of their personal circumstances.

Human Rights, Harassment and Discrimination:
The BCIT community is made up of individuals from every ability, background, experience and identity, each contributing uniquely to the richness and diversity of the BCIT community as a whole. In recognition of this, and the intrinsic value of our diversity, BCIT seeks to foster a climate of collaboration, understanding and mutual respect between all members of the community and ensure an inclusive accessible working and learning environment where everyone can succeed.

Respect, Diversity, and Inclusion is a supportive resource for both students and employees of BCIT, to foster a respectful learning and working environment. Any student who feels that they are experiencing discrimination or harassment (personal or human rights-related) can confidentially access this resource for advice and support. Please see Policy 7507 – Harassment and Discrimination and accompanying procedure.

Students should make themselves aware of additional Education, Administration, Safety and other BCIT policies listed at

Guidelines for School of Business + Media

Students must successfully complete a course within a maximum of three (3) attempts at the course. Students with two attempts in a single course will be allowed to repeat the course only upon special written permission from the Associate Dean. Students who have not successfully completed a course within three attempts may not be eligible to graduate from their respective program.

Regular attendance in lectures and labs is seen as integral to student success, therefore, attendance in class is monitored. Unexcused absences in excess of 10% of the time prescribed for this course may result in the assignment of a failing grade. Attendance may be taken at any time during class. A student not present for attendance will be marked absent. A student who leaves class for a period of time deemed excessive by the instructor may be considered absent regardless of whether they are present when attendance is taken.

In case of illness or other unavoidable absence, students must communicate with the instructor, or the appropriate Program Head, as soon as possible (preferably in advance) indicating the reason for the absence. Students who are seeking accommodation for a medical absence must have a BCIT-approved medical certificate ). For other absences, students must be prepared to provide appropriate supporting documentation.

A student who has unexcused absences in excess of 10% of the time prescribed for the course by the Withdrawal Deadline is considered to have ‘Vanished’ and will be assigned a grade of ‘V’. In these cases, no further work will be graded.

These requirements are set out in accordance with BCIT Policy 5101 Student Regulations. More information regarding withdrawals from PTS courses is available at


I verify that the content of this course outline is current.
Steve Yallouz, Program Head
August 30, 2021

I verify that this course outline has been reviewed.
Thomas Turniawan, Program Assistant
August 30, 2021

I verify that this course outline has been reviewed.
Denise Calvert, Part Time Studies Coordinator
August 31, 2021

I verify that this course outline has been reviewed and complies with BCIT policy.
Kevin Wainwright, Interim Dean
August 31, 2021

Note: Should changes be required to the content of this course outline, students will be given reasonable notice.