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Course Outlines

BUSA 7900

Applied Strategic Management - Design, Risks and Ethics

School School of Business + Media
Program BBA Program
Course Credits 4
Minimum Passing Grade 50%
Start Date September 09, 2021
End Date December 16, 2021
Total Hours 53
Total Weeks 15
Hours/Weeks 3.53
Delivery Type Lecture/Lab
Pre-requisites Acceptance into the Bachelor of Business Administration Degree program.
CRN 48463

Acknowledgement of Territories

The British Columbia Institute of Technology acknowledges that our campuses are located on the unceded traditional territories of the Coast Salish Nations of Sḵwx̱wú7mesh (Squamish), səl̓ilwətaɁɬ (Tsleil-Waututh), and xwməθkwəy̓əm (Musqueam).

Instructor Details

Name Vince Laxton
E-mail Instructor to provide
Office Hours Instructor to provide

Course Description

This integrative course is designed to dramatically improve the quality of student decision-making in a time and risk sensitive global environment. Enables students to utilize the principles of strategic management enhanced by contemporary new analytical concepts and ethical constructs. Simulates real-world decisions via team case studies and the application of management decision support systems while drawing upon relevant current business issues to help students understand the real world challenges that business executives confront in managing sustainable businesses.

Course Learning Outcomes/Competencies

Upon successful completion of this course, the student will be able to:

  • Analyze business problems using a structured decision model.
  • Assess the competitive global economy and relate the conclusions to various business situations.
  • Identify and analyze government impacts on business situations.
  • Evaluate and apply ethical principles, including utilitarian, rights, justice, and care approaches to ethics, stakeholder management, and corporate social responsibility to modern business problems.
  • Evaluate and assess the role of government in society, the main elements of government structure and the government public policy process, and the main ways business and government interact with one another.
  • Apply strategic management techniques to specific public and private sector organizations, thus effecting desired changes within a comprehensive, responsive management assessment system.
  • Adapt various decision tools and academic theories to case studies and projects (including: external environment analysis, value chain analysis, standard financial statement analysis, ethical and risk management analysis).
  • Recommend and critically defend solutions to business problems.
  • Identify implementation issues when developing a solution to a business problem.
  • Apply the principles of Sustainable Competitive Advantage to business situations.

Learning Resources

Thompson, Peteraf, Gamble, Strickland: Crafting & Executing Strategy; The Quest of Competitive Advantage (23rd Edition). McGraw-Hill ISBN 978-1-260-56574-4

Course Goals

BUSA 7900 will prepare students to:

• Identify the importance of Strategic Management Systems for proper management and control of organizations.

• Advise future business managers on the effective and ethical application and deployment of strategy in organizations.

• Apply popular business strategic concepts to create solutions to business problems.

• Apply effective written and verbal communication skills in a problem-solving context.

Evaluation Criteria

Criteria % Comments
Team Case Oral Presentation20
Team Written Case Assignments15
Final Exam30

Attendance Requirements

Attendance: The attendance policy as outlined in the current BCIT Policy 5002 will be enforced. Students are required to attend all classes. Attendance will be taken in labs and occasionally in lectures. Students who miss more than 10% of classes may be required to withdraw from the course, thereby receiving a failing grade. If students are sick, a medical note is required to avoid these absences from counting towards the 10% limit. Email or telephone contact with the Instructor, and with your team, is required for any illness causing you to miss assignments, quizzes, tests, projects or exams. At the discretion of the Instructor, you may complete the work missed. Again, all classes are compulsory.

Course Schedule and Assignments

Week of

Material Covered



Lab- Assignment

Activity/Due Date

1. Sep 9

Chapter 1 – What is Strategy and Why is it important

Chapter 1

Course Overview


Team Set-up

2. Sep 16

Chapter 2 – Charting a Company’s Direction

Chapter 2


Case 1 C2-6

Lab Airbnb

3. Sep 23

Chapter 3 – External Environment

Chapter 3

Craft Beer

Case 2 C7-16

Lab Craft Beer

4. Sep 30

Chapter 4 - Resources, Capabilities, and Competitiveness

Chapter 4

Costco Wholesale Case 3 C18-41

Quiz #1

Lab Costco

5. Oct 7

Chapter 5 –The Five Generic Competitive Strategies

Chapter 5


Case 14 C-138

Start your Company Assignment

Lab GoPro

6. Oct 14

Chapter 6 – Strengthening a Company’s Competitive Position

Chapter 6


Case 7 C-68

Quiz #2

Lab Lululemon

7. Oct 21

Business & Government Regulations



Group Presentations – “Start your own company project”

8. Oct 28

Business Ethics in Practice


Nestle Case 27

Lab Nestle & Modern Slavery

9. Nov 4

Chapter 9 – Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Chapter 9

Toms Shoes

Case 6 C-59

Quiz #3

Lab Toms Shoes

10. Nov 11

Remembrance Day – Team Prep Week

11. Nov 18

Stakeholder Management

R. Freeman

Under Armour Case 8 C-86

Presentation & Critique

Written Assignment #1 Due

Managing for Stakeholders

Case A Tesla Case 16 C-212

Case B Disney Case 21 C-279

12. Nov 25

Chapter 8 – Corporate Strategy

Chapter 8

Presentation & Critique

Case C Beyond Meat

Case 10 C-124

13. Dec 2

Chapter 10 – Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure.

Chapter 10

Case D Spotify Case 9 C-112

Case E Starbucks Case 25 C-325

14. Dec 9

Exam Prep

Netflix Case 11 C-140

Written Assignment #2 Due

15. Dec 16

Final Exam

Final Exam

BCIT Policy

Any student who needs special assistance in the event of a medical emergency or building evacuation (either because of a disability or for any other reason) should promptly inform their course instructor(s) and Accessibility Services of their personal circumstances.

Human Rights, Harassment and Discrimination:
The BCIT community is made up of individuals from every ability, background, experience and identity, each contributing uniquely to the richness and diversity of the BCIT community as a whole. In recognition of this, and the intrinsic value of our diversity, BCIT seeks to foster a climate of collaboration, understanding and mutual respect between all members of the community and ensure an inclusive accessible working and learning environment where everyone can succeed.

Respect, Diversity, and Inclusion is a supportive resource for both students and employees of BCIT, to foster a respectful learning and working environment. Any student who feels that they are experiencing discrimination or harassment (personal or human rights-related) can confidentially access this resource for advice and support. Please see Policy 7507 – Harassment and Discrimination and accompanying procedure.

Students should make themselves aware of additional Education, Administration, Safety and other BCIT policies listed at

Guidelines for School of Business + Media

Students must successfully complete a course within a maximum of three (3) attempts at the course. Students with two attempts in a single course will be allowed to repeat the course only upon special written permission from the Associate Dean. Students who have not successfully completed a course within three attempts may not be eligible to graduate from their respective program.

Regular attendance in lectures and labs is seen as integral to student success, therefore, attendance in class is monitored. Unexcused absences in excess of 10% of the time prescribed for this course may result in the assignment of a failing grade. Attendance may be taken at any time during class. A student not present for attendance will be marked absent. A student who leaves class for a period of time deemed excessive by the instructor may be considered absent regardless of whether they are present when attendance is taken.

In case of illness or other unavoidable absence, students must communicate with the instructor, or the appropriate Program Head, as soon as possible (preferably in advance) indicating the reason for the absence. Students who are seeking accommodation for a medical absence must have a BCIT-approved medical certificate ). For other absences, students must be prepared to provide appropriate supporting documentation.

A student who has unexcused absences in excess of 10% of the time prescribed for the course by the Withdrawal Deadline is considered to have ‘Vanished’ and will be assigned a grade of ‘V’. In these cases, no further work will be graded.

These requirements are set out in accordance with BCIT Policy 5101 Student Regulations. More information regarding withdrawals from PTS courses is available at


I verify that the content of this course outline is current.
Vince Laxton, Instructor
August 24, 2021

I verify that this course outline has been reviewed.
Thomas Turniawan, Program Assistant
August 25, 2021

I verify that this course outline has been reviewed.
Denise Calvert, Part Time Studies Coordinator
August 26, 2021

I verify that this course outline has been reviewed.
Steve Yallouz, Program Head
August 26, 2021

I verify that this course outline has been reviewed and complies with BCIT policy.
Kevin Wainwright, Interim Associate Dean
August 26, 2021

Note: Should changes be required to the content of this course outline, students will be given reasonable notice.