Skip to main content

Course Outlines

BUSA 7900

Applied Strategic Management - Design, Risks and Ethics

School School of Business + Media
Program BBA
Course Credits 4
Minimum Passing Grade 50%
Start Date September 07, 2021
End Date December 14, 2021
Total Hours 53
Total Weeks 15
Hours/Weeks 3.53
Delivery Type Other
Pre-requisites Acceptance into the Bachelor of Business Administration Degree program.
CRN 48462

Acknowledgement of Territories

The British Columbia Institute of Technology acknowledges that our campuses are located on the unceded traditional territories of the Coast Salish Nations of Sḵwx̱wú7mesh (Squamish), səl̓ilwətaɁɬ (Tsleil-Waututh), and xwməθkwəy̓əm (Musqueam).

Instructor Details

Name Douglas Chong
E-mail Instructor to provide
Location TBA
Office Hours Instructor to provide

Course Description

This integrative course is designed to dramatically improve the quality of student decision-making in a time and risk sensitive global environment. Enables students to utilize the principles of strategic management enhanced by contemporary new analytical concepts and ethical constructs. Simulates real-world decisions via team case studies and the application of management decision support systems while drawing upon relevant current business issues to help students understand the real world challenges that business executives confront in managing sustainable businesses.

Course Learning Outcomes/Competencies

Upon successful completion of this course, the student will be able to:

  • Analyze business problems using a structured decision model.
  • Assess the competitive global economy and relate the conclusions to various business situations.
  • Identify and analyze government impacts on business situations.
  • Evaluate and apply ethical principles, including utilitarian, rights, justice, and care approaches to ethics, stakeholder management, and corporate social responsibility to modern business problems.
  • Evaluate and assess the role of government in society, the main elements of government structure and the government public policy process, and the main ways business and government interact with one another.
  • Apply strategic management techniques to specific public and private sector organizations, thus effecting desired changes within a comprehensive, responsive management assessment system.
  • Adapt various decision tools and academic theories to case studies and projects (including: external environment analysis, value chain analysis, standard financial statement analysis, ethical and risk management analysis).
  • Recommend and critically defend solutions to business problems.
  • Identify implementation issues when developing a solution to a business problem.
  • Apply the principles of Sustainable Competitive Advantage to business situations.

Learning Resources

  • Required text: Thompson, Peteraf, Gamble, Strickland: Crafting & Executing Strategy; The Quest of Competitive Advantage (23rd Edition). McGraw-Hill ISBN 978-1-260-56574-4
  • Students will be reading chapters from the required textbook plus supplementary readings available on the Course Learning Hub (D2L).

Course Goals

BUSA 7900 will prepare students to:

  • Identify the importance of Strategic Management Systems for proper management and control of organisations.
  • Advise future business managers on the effective and ethical application and deployment of strategy in organisations.
  • Apply popular business strategic concepts to create solutions to business problems.
  • Apply effective written and verbal communication skills in a problem-solving context.

Evaluation Criteria

Criteria % Comments
Quizzes15Individual Component
Final Examination25Individual Component
In-Lab Team Assignments15Group Component
Team Major Case25Group Component
Participation20Individual Component

Other information

Information for Students: Course Notes, Policies and Procedures

Assignments are due in your lab for the applicable week noted on the course outline. Late assignments will be penalized 20% per day and will not be accepted after 5 calendar days past the due date. In exceptional circumstances flexibility and discretion will be used implementing this policy, provided the instructor is advised of the circumstances before the due date of the assignment.

Group Assignments: Working effectively together in teams is an essential skill and a critical part of this course. You are expected to identify and address any important team issues, concerns or problems as they occur. Seek the assistance of your instructor if the team is not able to resolve the issues on its own. Team components comprise 40% of the grade for the course. Ideally all team members contribute equally and will be graded equally. However, the instructor may adjust marks based on the Team Peer Evaluation responses. The response form is mandatory for all students to submit. In exceptional circumstances where one or more members of a group did not contribute to the assignment, they will not be credited and will receive a grade of zero, provided the group has met with the instructor, discussed and attempted to resolve the problems well in advance of the due date for the project. Marks may also be redistributed based on the submission of the peer evaluation form.

Attendance: The attendance policy as outlined in the current BCIT Policy 5002 will be enforced. Students are required to attend all classes. Attendance will be taken in labs and occasionally in lectures. Students who miss more than 10% of classes may be required to withdraw from the course, thereby receiving a failing grade. If students are sick, a medical note is required to avoid these absences from counting towards the 10% limit. Email or telephone contact with the teaching faculty, and with your group, is required for any illness causing you to miss assignments, quizzes, tests, projects or exams. At the discretion of faculty you may complete the work missed. Again, all labs and lectures are compulsory.

Communications and Email: For the course, students are required to use the BCIT Learning Hub for student submissions and document retrieval. Students are expected to attend classes via the prescribed video platform for the course. All students are expected to be able to respond and communicate via the BCIT email system. Students may use third party email systems but it is the responsibility of the student to ensure all course emails are received and sent. Given this is an online course, students are required to respond to instructor course emails when a response is requested.

Participation: Active participation in lectures, labs, and discussion forums is essential to accomplish the course objectives. This will contribute to the participation mark (20%). All assigned chapter readings must be done before the lecture. Regular quizzes given in lecture will be used to assess student understanding. All cases must be fully prepared prior to each lab. Using Zoom technology when online, or in class, students will called on in Lab to discuss cases.

Participation during the online portion of the course will also be evaluated based on forum participation. Forum participation includes creating threads, responding to other student threads, and reviewing the discussion. At a minimum participation is required for each week’s forum topic. No participation in a week means no marks in that week. Superior participation would include more than one comment in a week, meaningful dialogue, a firm grasp of the material, and application of the material. Merely responding with one comment for each week is not sufficient to obtain exceptional Participation marks. Also, attendance (showing up in a forum) is not the same as participating in a discussion forum.

Ethics: BCIT assumes that all students attending the Institute will follow a high standard of ethics. Incidents of cheating or plagiarism may, therefore, result in a grade of zero for the assignment, quiz, test, exam or project for all parties involved and/or expulsion from the course and/or Institute.

Course Schedule and Assignments

Week of

Outcome/Material Covered


Lab- Assignment


Due Date

Sept 07     

Course Introduction – The Changing Role of Strategy – review of Strategic Case Outline

Chapter 1 – What is Strategy and Why is it Important?

Chpt 1

Teams Assigned

Live Lecture and Lab

Online Classroom - 6:00pm PT

Team Charter Due Sept 11 6:00 pm. Submit in Learning Hub Dropbox.

Sept 14

Chapter 2 – Charting a Company’s Direction

Chpt 2

Costco 2020 (Case 3)

Recorded Lecture (review before start of class)

Lab Online Classroom - 6:00pm PT

Sept 21

Chapter 5 – The Five Generic Competitive Strategies

Chpt 5

Lululemon Athletica (Case 7)

In-Lab Case PowerPoint: Team #5

Recorded Lecture (review before start of class)

Lab Online Classroom - 6:00pm PT

4. Sept 28

Chapter 3 – Evaluating a Company’s External Environment

Chpt 3

Lululemon Athletica (Case 7)

In-Lab Case PowerPoint: Team #2

Quiz #1
(Ch 1, 2, 5)

Time: TBA

Recorded Lecture (review before start of class)

Lab Online Classroom - 6:00pm PT

5. Oct 5

Stakeholder Management

R. Freeman’s Managing for Stakeholders

Burbank Housing Case 19

In-Lab Case PowerPoint: Team #3

Recorded Lecture (review before start of class)

Lab Online Classroom - 6:00pm PT

Discussion Forum for Case A open from Tuesday 6pm to Saturday 9pm.

CASE A: Macy’s (Case 5, C-51) Team #1

6. Oct 12

Business & Government Regulations


AirBnb 2020 Case 1

In-Lab Case PowerPoint: Team #4

Quiz #2
(Ch 3 & Stakeholder Mgt)

Time: TBA

Recorded Lecture (review before start of class)

Lab Online Classroom - 6:00pm PT

7. Oct 19

Chapter 4 - Evaluating a Company’s Resources, Capabilities, and Competitiveness

Chpt 4

Costco 2020 (Case 3)

In-Lab Case PowerPoint: Team #1

Recorded Lecture (review before start of class)

Lab Online Classroom - 6:00pm PT

Discussion Forum for Case B open from Tuesday 6pm to Saturday 9pm.

CASE B: Spotify (Case 9, C-112) Team #2

8. Oct 26

Chapter 9 – Business Ethics in Practice

Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Chpt 9

Nestle & Modern Slavery (Case 27)

In-Lab Case PowerPoint: Team #4

Recorded Lecture (review before start of class)

Lab Online Classroom - 6:00pm PT

Discussion Forum for Case C open from Tuesday 6pm to Saturday 9pm.

CASE C: Beyond Meat (Case 10, C-124)
Team #3

9. Nov 2

Business Cases for CSR

Chpt 9 plus
The Truth About CSR
(HBR article)

Methanex: Responsible Care and Sustainability

In-Lab Case PowerPoint: Team #5

Quiz #3
(Ch 4, 9)

Time: TBA

Recorded Lecture (review before start of class)

Lab Online Classroom - 6:00pm PT.

10. Nov 9

Chapter 6 – Strengthening a Company’s Competitive Position

Chpt 6


In-Lab Case PowerPoint: Team #3

Recorded Lecture (review before start of class)

Lab Online Classroom - 6:00pm PT

Discussion Forum for Case D open from Tuesday 6pm to Saturday 9pm.

CASE D: Publix Super Markets (Case 15, C-198)
Team #4

11. Nov 16

Chapter 8 – Corporate Strategy

Chpt 8

Netflix’s Strategy (Case 14, C-149)

In-Lab Case PowerPoint: Team #2

Recorded Lecture (review before start of class)

Lab Online Classroom - 6:00pm PT

12. Nov 23

Chapter 10 – Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure.

Chpt 10

Netflix’s Strategy (Case 14, C-149)

In-Lab Case PowerPoint: Team #1

Recorded Lecture (review before start of class)

Lab Online Classroom - 6:00pm PT

Discussion Forum for Case E open from Tuesday 6pm to Saturday 9pm.

CASE E: Uber

(Case 24, C-315)

Team #5

13. Nov 30


Cases A, B, & C

Online Live Lab

Time: 6:00 pm

3 Team Presentations

14. Dec 7


Final Exam Review

Cases D & E

Online Live Lab

Time: 6:00 pm

2 Team Presentations

Peer Team Evaluations Due Wed. Dec 8 at 9:00 pm

15. Dec 14

FINAL EXAM in Burnaby Campus on Tuesday, December 14, 2021

Note: Location and room to be confirmed.

In-Person Final Exam on Tuesday, Dec 14 at 6:00 pm. Location: Burnaby Campus, Room TBA.


  • Class timetable is subject to minor revision at the discretion of the instructor.
  • Quizzes and/or Short Assignments will be scheduled throughout the course. Quizzes may be substituted with Short Assignments, if necessary.
  • Online Discussion Forum participation from Tuesday to Saturday is required in assigned weeks.
  • The Final Examination will be an In-person exam at the Burnaby Campus.

BCIT Policy

Any student who needs special assistance in the event of a medical emergency or building evacuation (either because of a disability or for any other reason) should promptly inform their course instructor(s) and Accessibility Services of their personal circumstances.

Human Rights, Harassment and Discrimination:
The BCIT community is made up of individuals from every ability, background, experience and identity, each contributing uniquely to the richness and diversity of the BCIT community as a whole. In recognition of this, and the intrinsic value of our diversity, BCIT seeks to foster a climate of collaboration, understanding and mutual respect between all members of the community and ensure an inclusive accessible working and learning environment where everyone can succeed.

Respect, Diversity, and Inclusion is a supportive resource for both students and employees of BCIT, to foster a respectful learning and working environment. Any student who feels that they are experiencing discrimination or harassment (personal or human rights-related) can confidentially access this resource for advice and support. Please see Policy 7507 – Harassment and Discrimination and accompanying procedure.

Students should make themselves aware of additional Education, Administration, Safety and other BCIT policies listed at

Guidelines for School of Business + Media

Students must successfully complete a course within a maximum of three (3) attempts at the course. Students with two attempts in a single course will be allowed to repeat the course only upon special written permission from the Associate Dean. Students who have not successfully completed a course within three attempts may not be eligible to graduate from their respective program.

Regular attendance in lectures and labs is seen as integral to student success, therefore, attendance in class is monitored. Unexcused absences in excess of 10% of the time prescribed for this course may result in the assignment of a failing grade. Attendance may be taken at any time during class. A student not present for attendance will be marked absent. A student who leaves class for a period of time deemed excessive by the instructor may be considered absent regardless of whether they are present when attendance is taken.

In case of illness or other unavoidable absence, students must communicate with the instructor, or the appropriate Program Head, as soon as possible (preferably in advance) indicating the reason for the absence. Students who are seeking accommodation for a medical absence must have a BCIT-approved medical certificate ). For other absences, students must be prepared to provide appropriate supporting documentation.

A student who has unexcused absences in excess of 10% of the time prescribed for the course by the Withdrawal Deadline is considered to have ‘Vanished’ and will be assigned a grade of ‘V’. In these cases, no further work will be graded.

These requirements are set out in accordance with BCIT Policy 5101 Student Regulations. More information regarding withdrawals from PTS courses is available at


I verify that the content of this course outline is current.
Douglas Chong, Instructor
August 08, 2021

I verify that this course outline has been reviewed.
Thomas Turniawan, Program Assistant
August 09, 2021

I verify that this course outline has been reviewed.
Denise Calvert, Part Time Studies Coordinator
August 11, 2021

I verify that this course outline has been reviewed.
Steve Yallouz, Program Head
August 11, 2021

I verify that this course outline has been reviewed and complies with BCIT policy.
Kevin Wainwright, Project Director
August 16, 2021

Note: Should changes be required to the content of this course outline, students will be given reasonable notice.