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Course Outlines

MDIA 1510

New Media Communications

School School of Business + Media
Program New Media Design and Web Development Program
Course Credits 3
Minimum Passing Grade 50%
Start Date September 07, 2021
End Date December 10, 2021
Total Hours 42
Total Weeks 14
Hours/Weeks 3
Delivery Type Lab
CRN 45796

Acknowledgement of Territories

The British Columbia Institute of Technology acknowledges that our campuses are located on the unceded traditional territories of the Coast Salish Nations of Sḵwx̱wú7mesh (Squamish), səl̓ilwətaɁɬ (Tsleil-Waututh), and xwməθkwəy̓əm (Musqueam).

Instructor Details

Name Holly Munn
Location Via Zoom
Office Hours

Office hours: Fridays 1:30 pm -- 2:30 pm
September 10-December 10

(Or by appointment)

Course Description

This course focuses on effective targeted writing for new media applications. Through research, discussion and practice students will create, and prepare content in writing for cross-platform deployment: print, web and mobile. Students will explore how people read screen text in contrast to printed text, view examples of high and low-impact content, and practice adapting traditional print media to new media publications. Students will critically evaluate context, content and audiences in order to define the accuracy, relevancy and effectiveness of written communications. During the course, students will be evaluated through different means: written exam, assignments and projects.

Course Learning Outcomes/Competencies

Upon successful completion of this course, the student will be able to:

  • Identify and apply the basic principles of effective new media writing.
  • Apply research techniques to gather textual and visual content for new media applications.
  • Employ usability standards for writing new media content.
  • Compare and adapt traditional print media for new media applications.
  • Work in teams and apply peer and self-evaluations.
  • Prepare and utilize visual presentation techniques to persuade an audience.
  • Use appropriate procedures and formats for documenting research sources.
  • Communicate as an effective team member during internal and external presentations.
  • Integrate critical thinking to quantify and qualify information before it is made public.

Learning Resources

Provided by instructor on Learning Hub

Evaluation Criteria

Criteria % Comments
Interview research 10
Application assignment15
Draft web project25
Final web project30

Course Schedule and Assignments

This schedule may change according to the needs of the class.





Sept 13

Introduction/Time Management/Audience and Purpose


Sept 20

Listening and Interviewing skills


Sept 27

Research skills/Plain language


Oct 4

Writing for print/Writing for web and apps


Oct 11

Blogging/Vlogging and other mediums


Oct 18

Draft project review/App project due


Oct 25

Communication Styles/ Interview Due


Nov 1

Draft project lab


Nov 8

Review/Draft project due


Nov 15



Nov 22

Presentations and visual aids


Nov 29

Final project lab


Dec 6

Final project and presentation due

BCIT Policy

Any student who needs special assistance in the event of a medical emergency or building evacuation (either because of a disability or for any other reason) should promptly inform their course instructor(s) and Accessibility Services of their personal circumstances.

Human Rights, Harassment and Discrimination:
The BCIT community is made up of individuals from every ability, background, experience and identity, each contributing uniquely to the richness and diversity of the BCIT community as a whole. In recognition of this, and the intrinsic value of our diversity, BCIT seeks to foster a climate of collaboration, understanding and mutual respect between all members of the community and ensure an inclusive accessible working and learning environment where everyone can succeed.

Respect, Diversity, and Inclusion is a supportive resource for both students and employees of BCIT, to foster a respectful learning and working environment. Any student who feels that they are experiencing discrimination or harassment (personal or human rights-related) can confidentially access this resource for advice and support. Please see Policy 7507 – Harassment and Discrimination and accompanying procedure.

Students should make themselves aware of additional Education, Administration, Safety and other BCIT policies listed at

Guidelines for School of Business + Media

Students must successfully complete a course within a maximum of three (3) attempts at the course. Students with two attempts in a single course will be allowed to repeat the course only upon special written permission from the Associate Dean. Students who have not successfully completed a course within three attempts may not be eligible to graduate from their respective program.

Regular attendance in lectures and labs is seen as integral to student success, therefore, attendance in class is monitored. Unexcused absences in excess of 10% of the time prescribed for this course may result in the assignment of a failing grade. Attendance may be taken at any time during class. A student not present for attendance will be marked absent. A student who leaves class for a period of time deemed excessive by the instructor may be considered absent regardless of whether they are present when attendance is taken.

In case of illness or other unavoidable absence, students must communicate with the instructor, or the appropriate Program Head, as soon as possible (preferably in advance) indicating the reason for the absence. Students who are seeking accommodation for a medical absence must have a BCIT-approved medical certificate ). For other absences, students must be prepared to provide appropriate supporting documentation.

A student who has unexcused absences in excess of 10% of the time prescribed for the course by the Withdrawal Deadline is considered to have ‘Vanished’ and will be assigned a grade of ‘V’. In these cases, no further work will be graded.

These requirements are set out in accordance with BCIT Policy 5101 Student Regulations. More information regarding withdrawals from PTS courses is available at


I verify that the content of this course outline is current.
Holly Munn, Instructor
September 19, 2021

I verify that this course outline has been reviewed.
Edward Fajardo, Faculty
September 19, 2021

I verify that this course outline has been reviewed and complies with BCIT policy.
Susan Burgess, Associate Dean
September 23, 2021

Note: Should changes be required to the content of this course outline, students will be given reasonable notice.