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Course Outlines

FMGT 8911

Strategic Performance Management

School School of Business + Media
Program Bachelor of Accoutning
Course Credits 3
Minimum Passing Grade 50%
Start Date September 15, 2021
End Date December 15, 2021
Total Hours 45
Total Weeks 14
Hours/Weeks 3.21
Delivery Type Lecture/Lab
Pre-requisites Completion of ACCG 6110 or FMGT 4110 with a final grade of 65%.
CRN 37229

Acknowledgement of Territories

The British Columbia Institute of Technology acknowledges that our campuses are located on the unceded traditional territories of the Coast Salish Nations of Sḵwx̱wú7mesh (Squamish), səl̓ilwətaɁɬ (Tsleil-Waututh), and xwməθkwəy̓əm (Musqueam).

Instructor Details

Name Robin Day
E-mail Instructor to provide
Location SE6 370B & Online via Zoom
Office Hours Instructor to provide

Course Description

The overall objective of this course is to enhance your skills by supplementing your knowledge of accounting with a thorough understanding of the strategic management process and the integration of concepts learned in other disciplines. This course qualifies as a prerequisite for entrance into the Chartered Professional Accountant (CPA) Professional Education Program (PEP).

Course Learning Outcomes/Competencies

Upon successful completion, the student will be able to:

  • Assess the current performance of an organization
    • Analyze and interpret ratios and trends to evaluate results
    • Evaluate the performance of a company’s board of directors and senior management team
    • Assess the organization’s corporate social responsibility program(s)
    • Evaluate the effectiveness of a firm’s mission, vision, strategies and policies
  • Analyze the external environment of an organization
    • Assess the level of competition in an industry or market
    • Interpret the political, economic, socio-cultural, legal and ecological factors impacting an organization to identify threats and opportunities.
  • Evaluate an organization’s resources, capabilities and ability to compete
    • Assess the value of an organization’s resources and capabilities using a variety of frameworks
    • Conclude whether an organization’s existing functional strategies are appropriate and are being executed effectively
  • Construct a rudimentary strategic plan
    • Revise a vision and mission for an organization
    • Propose and evaluate potential corporate, business and functional strategies
    • Combine various strategic initiatives into a cohesive plan for the organization
    • Develop implementation plans
  • Evaluate the ethical implications of alternative courses of action
  • Assess the performance of colleagues in their role in the strategic planning process

Learning Resources

ISE Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 23rd Edition, By Arthur A. Thompson, Margaret Peteraf, John E. Gamble, A. J. Strickland

Connect eBook: ISBN 9781264250110

Package, Print Textbook with Connect Access Code: ISBN 9781264641581

Print Textbook: ISBN 9781265028244

Evaluation Criteria

Criteria % Comments
Midterm 110

Midterm 2

Final Exam30
Smartbooks Assignments10

Course Schedule and Assignments

ClassWed ReadingTopicLab Case
115-SepCh 1Introduction to course and Strategic Management Case 22: Robin Hood
222-SepCh 2Company DirectionCase 10: Beyond Meat
329-SepCh 3 External EnviornmentCase 2: Craft Beer Industry
406-OctCh 4Resources and CapabiliesCase 16: Tesla
620-OctCh 5Generic StrategiesCase 21: Disney
727-OctCh 8Corporate StrategiesCase 21: Disney
803-NovCh 6Competitive PositionCase 11: Netflix
910-NovCh 7International StrategyCase 3: Costco
1124-NovCh 9 & CPAEthics and CSR Case 27: Nestle
1201-DecCh 10 & 11Strategic ImplementationCase 25: Starbucks
1308-DecCh 12 Corporate Culture and LeadershipCase 23: Southwest
Grade Allocation
IndividualMidterm 110%
Midterm 220%
Final Exam30%
Connect Smartbooks 10%
Work Required
Before class 2 - 4 hrsRead case1 - 2 hrs
Smartbooks 1 - 2 hrs
In class 3.5 hrLecture1 hr
Case discussion 1 hr
Case prep1 hr
2 x case presentations1/2 hr

BCIT Policy

Any student who needs special assistance in the event of a medical emergency or building evacuation (either because of a disability or for any other reason) should promptly inform their course instructor(s) and Accessibility Services of their personal circumstances.

Human Rights, Harassment and Discrimination:
The BCIT community is made up of individuals from every ability, background, experience and identity, each contributing uniquely to the richness and diversity of the BCIT community as a whole. In recognition of this, and the intrinsic value of our diversity, BCIT seeks to foster a climate of collaboration, understanding and mutual respect between all members of the community and ensure an inclusive accessible working and learning environment where everyone can succeed.

Respect, Diversity, and Inclusion is a supportive resource for both students and employees of BCIT, to foster a respectful learning and working environment. Any student who feels that they are experiencing discrimination or harassment (personal or human rights-related) can confidentially access this resource for advice and support. Please see Policy 7507 – Harassment and Discrimination and accompanying procedure.

Students should make themselves aware of additional Education, Administration, Safety and other BCIT policies listed at

Guidelines for School of Business + Media

Students must successfully complete a course within a maximum of three (3) attempts at the course. Students with two attempts in a single course will be allowed to repeat the course only upon special written permission from the Associate Dean. Students who have not successfully completed a course within three attempts may not be eligible to graduate from their respective program.

Regular attendance in lectures and labs is seen as integral to student success, therefore, attendance in class is monitored. Unexcused absences in excess of 10% of the time prescribed for this course may result in the assignment of a failing grade. Attendance may be taken at any time during class. A student not present for attendance will be marked absent. A student who leaves class for a period of time deemed excessive by the instructor may be considered absent regardless of whether they are present when attendance is taken.

In case of illness or other unavoidable absence, students must communicate with the instructor, or the appropriate Program Head, as soon as possible (preferably in advance) indicating the reason for the absence. Students who are seeking accommodation for a medical absence must have a BCIT-approved medical certificate ). For other absences, students must be prepared to provide appropriate supporting documentation.

A student who has unexcused absences in excess of 10% of the time prescribed for the course by the Withdrawal Deadline is considered to have ‘Vanished’ and will be assigned a grade of ‘V’. In these cases, no further work will be graded.

These requirements are set out in accordance with BCIT Policy 5101 Student Regulations. More information regarding withdrawals from PTS courses is available at


I verify that the content of this course outline is current.
Robin Day, Associate Dean
September 15, 2021

I verify that this course outline has been reviewed.
Jennifer Kerr, Academic Coordinator
September 16, 2021

I verify that this course outline has been reviewed and complies with BCIT policy.
Phil Ramer, Associate Dean
September 16, 2021

Note: Should changes be required to the content of this course outline, students will be given reasonable notice.