Course Outlines

TMGT 7153 Tactical and Strategic Business Use of the Internet

School	School of Transportation
Program	Bachelor of Technology in Technology Management
Course Credits	3
Minimum Passing Grade	50%
Start Date	January 07, 2021
End Date	March 25, 2021
Total Hours	45
Total Weeks	12
Hours/Weeks	3.75
Delivery Type	Other
Pre-requisites	TMGT 7123 is a REQUIRED course for TMGT 7153.
CRN	45347

Acknowledgement of Territories

The British Columbia Institute of Technology acknowledges that our campuses are located on the unceded traditional territories of the Coast Salish Nations of Sḵwx̱wú7mesh (Squamish), səl̓ilwətaɁɬ (Tsleil-Waututh), and xwməθkwəy̓əm (Musqueam).

Instructor Details

Name	Megan Alford
E-mail	Instructor to provide
Location
Office Hours	Instructor to provide

Course Description

The goal of this course is to provide candidates with the necessary skills and tools in using the Internet to effectively accomplish the goals of the contemporary business organization and to benefit from the vast and growing resources provided by and available over the Internet. The course is a component of the Information Technology Management option in the Bachelor of Technology program in Technology Management. This course is associated conceptually with the content and material in TMGT 7123, Technology Information Systems. It is also useful to associate some aspects of the course to TMGT 7154, Trends in New and Emerging Technologies.

Course Learning Outcomes/Competencies

Upon successful completion of this course, the student will be able to

• Demonstrate and apply knowledge of Internet technologies that are relevant to operational, marketing and business issues in today’s organization.
• Define the terminology, capabilities and extent of Internet resources.
• Apply the tools, techniques and search engines of the Internet to accomplish business information acquisition goals.
• Demonstrate the tactical and strategic importance of net resources both within and outside the organization through application and analysis of market research exercises, submission assignments and case studies.
• Identify the business, legal operational and security issues associated with Web development and use.
• Apply internet resources and technologies to improve the organization’s effectiveness by accelerating responsiveness, accuracy and completeness to issues and business questions.
• Differentiate between the advantages and disadvantages of different types of social media and search strategies.
• Understand upcoming web technologies and their potential impact to the organization.

Learning Resources

All course material is available on The Learning Hub for downloading. Instructions for course readings will be released at the discretion of your instructor via email or on The Learning Hub.

Evaluation Criteria

Criteria	%	Comments
Assignment 1	20	You will need to pass every assignment in order to pass this course.
Assignment 2	20	a. Minimum course mark required for pass is 50%.
Assignment 3	20	b. Minimum expected GPA for TMGT student is 65%.
Assignment 4 (4 Discussion Questions worth 10% each)	40	Classroom students are expected to adhere to the Attendance policy and cannot be absent for more than 10% of this course.
TOTAL	100

Participation in online discussions will be used as the graded student participation component of this course. The grade will be determined from the number of posts, usefulness and technical accuracy of discussion postings. Students must participate in the discussion topics and post their comments prior to the closing date/time provided with each discussion topic to obtain a grade.

Course Schedule and Assignments

Assignment due dates are determined by the Instructor and communicated in class.

BCIT Policy

Any student who needs special assistance in the event of a medical emergency or building evacuation (either because of a disability or for any other reason) should promptly inform their course instructor(s) and Accessibility Services of their personal circumstances.

Human Rights, Harassment and Discrimination:
The BCIT community is made up of individuals from every ability, background, experience and identity, each contributing uniquely to the richness and diversity of the BCIT community as a whole. In recognition of this, and the intrinsic value of our diversity, BCIT seeks to foster a climate of collaboration, understanding and mutual respect between all members of the community and ensure an inclusive accessible working and learning environment where everyone can succeed.

Respect, Diversity, and Inclusion is a supportive resource for both students and employees of BCIT, to foster a respectful learning and working environment. Any student who feels that they are experiencing discrimination or harassment (personal or human rights-related) can confidentially access this resource for advice and support. Please see Policy 7507 – Harassment and Discrimination and accompanying procedure.

Students should make themselves aware of additional Education, Administration, Safety and other BCIT policies listed at https://www.bcit.ca/about/administration/policies.shtml

Guidelines for School of Transportation

Attempts:
Students must successfully complete a course within a maximum of three (3) attempts at the course. Students with two attempts in a single course will be allowed to repeat the course only upon special written permission from the Associate Dean. Students who have not successfully completed a course within three attempts will not be eligible to graduate from their respective program.

Approved

I verify that the content of this course outline is current.
Megan Alford, Instructor
October 08, 2020

I verify that this course outline has been reviewed.
Terry Yau, Program Head
October 16, 2020

I verify that this course outline has been reviewed and complies with BCIT policy.
Sanja Boskovic, Associate Dean
October 19, 2020