Skip to main content

Digital Branding MKTG 3554

Marketing Management Part-time Studies Course

Course details

The traditional view of branding is going through significant transitions due to an array of influences including new technologies, Big Data and rapidly changing global demographics. This course takes a detailed look at the fundamentals of digital branding. The course is designed to help professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in digital branding. It is also designed for consultants covering the marketing industry who are seeking insight into how to build a brand online - including multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation. The course will present a combination of focused case studies, interactive exercises and a final project to foster new insights and strategies. Key topics include: (1) Best practices and trends in digital branding. (2) The user’s digital journey. (3)Customer relationship management (CRM) and marketing automation. (4) The role of analytics and the importance of core reports in establishing brand strategy.


MKTG 1352




$652.11 - $677.51 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2022

Below are two offerings of MKTG 3554 for the Spring/Summer 2022 term.

CRN 65913


Sat May 28 - Sat Jul 09 (6 weeks)

  • 6 weeks
  • CRN 65913
  • $677.51
Class meeting times
Dates Days Times Locations
May 28 - Jul 09 Sat 09:00 - 16:00 Downtown DTC Rm. 676

Darren Dreger

Course outline

Course outline TBD — see Learning Outcomes in the interim.



Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. No class held on July 2 - Canada Day long weekend.

CRN 68215


Tue Apr 05 - Tue Jun 21 (12 weeks)

  • 12 weeks
  • CRN 68215
  • $652.11
Class meeting times
Dates Days Times Locations
Apr 05 - Jun 21 Tue 17:30 - 20:30 Online

Clay Dube

Course outline




Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Discuss fundamentals of digital branding, digital brand strategy and measurement.
  • Determine critical success factors for measuring digital brand return on investment (ROI).
  • Gain insight into a user’s digital journey.
  • Leverage digital brand data within multiple online channels.
  • Explain the contents of a brand’s digital toolkit.
  • Discuss the importance of data in providing salient and meaningful digital strategies for established or emerging brands.

Effective as of Fall 2014

Related Programs

Digital Branding (MKTG 3554) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Certificate Part-time
  2. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  3. Marketing Management (Professional Sales Option)
    Certificate Part-time
  4. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  5. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  6. Marketing Management - Event Marketing
    Associate Certificate Part-time/Distance & Online Learning
  7. Marketing Management - Marketing Communications
    Associate Certificate Part-time/Distance & Online Learning
  8. Marketing Management - Public Relations
    Associate Certificate Part-time/Distance & Online Learning
  9. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time/Distance & Online Learning
  10. Media Techniques and Marketing Communications
    Certificate Part-time


Interested in being notified about future offerings of Digital Branding (MKTG 3554)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT program information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: