Vancouver Aquarium - Business Consulting Project
|Project Client:||Vancouver Aquarium
|Project Description:||New Market Research
|Students:||Louise Abaga, Quentin Segal & Stanley Yen|
|BCIT Program:||Business Management|
To be able to increase accessibility to sustainable seafood, Ocean Wise must expand into new markets. Although Ocean Wise has a great number of active partners in Vancouver, there are not many participating restaurants in cities adjacent to Vancouver, such as Richmond and Burnaby.
This project required the project team to conduct primary research by interviewing restaurant chefs and owners to determine their familiarity with sustainable seafood. We approached approximately 25 restaurants, 12 of which were willing to participate in an interview. Also, we collected quantitative information from consumers by asking them to fill out a quick online survey regarding their familiarity with Ocean Wise.
From the information gathered, the project team has identified potential partners and created strategies and recommendations for approaching new businesses.