SEI Industries - Business Consulting Project

Project Details

Project Client: SEI Industries
Project Description: Market Analysis
Students: Curtis Lim & Lauren Vonic
Term: Spring 2015
BCIT Program: Business Management
This project re-established connectivity with SEI customers to gain an understanding of customer wants and needs through conducting a customer satisfaction survey. The market analysis was conducted to identify key customers in SEI’s current customer base, obtain feedback regarding products and services, understand current competition, and develop an action plan for improvement opportunities.

The project was able to highlight what areas SEI was performing well in and in what areas improvements could be made. The data collected helped to compile a list of recommendations to improve services and increase potential sales.