QuickMobile - Business Consulting Project

Project Details

Project Client: QuickMobile
Project Description: Competitive Analysis
Students: Amol Thind, Austin McGhee, Razaik Cheema
Term: Spring 2014
BCIT Program: Business Management
QuickMobile, a local Vancouver company, has pioneered the mobile event app industry and emerged as the industry leader. Through the development of innovate event solutions targeted at the corporate market level, QuickMobile has created an established position in the industry. QuickMobile develops apps used by attendees when attending business events, to inspire connection between people.

The scope of the project is analyzing the threats to QuickMobile in the current competitive environment. Research can be used by QuickMobile to gain insight into the strengths and weaknesses their competitors have when they present their value proposition to clients. This understanding can help QuickMobile improve their value proposition.

The final outcome of our 8-week project is a competitive report which will enable QuickMobile to sustain a competitive advantage.