Playboy Energy Drink - Business Consulting Project
|Project Client:||Playboy Energy Drink
|Project Description:||Competitive Analysis & Marketing Plan
|Students:||Andrea Tortolano, Vanessa Kevilovski, Thomas Hector|
|BCIT Program:||Marketing Management
The in-depth interviews took up most of our designated project days. We visited different areas of the lower mainland (specifically the downtown Vancouver area) to talk to restaurants and bars about branding.
The research was compiled into a 90-page research report. Based on the research, we were able to come up with several recommendations. These included social media tactics, mobile tactics, and off-line marketing tactics. Most of the recommendations did not require a large budget and could be easily implemented by the company. We found that they need to engage with their target market and once they start doing that, they will build a community that is loyal to their brand.
This project gave us a glimpse of what it’s like in the real world. We worked hard and accomplished something that we are very proud of. We benefit from the experience and the company benefits from the outcome and it makes the project worth doing.