Milo Enterprises - Business Consulting Project


Project Details

Project Client: Milo Enterprises
Project Description: Software Marketing Plan
Students: Lidia Lagovschi, Rafaela Calizon, & Steffan Ackerfeldt
Term: Spring 2016
BCIT Program: Business Management
Milo Enterprises Inc. has created MBI software to integrate their internal processes. In addition, they believe it has the potential for sales in the market; we have created the marketing plan to ensure the successful release of the software. Secondary and Primary research consisted of online articles as well as interviews with potential customers and knowledgeable industry participants. We obtained a variety of pricing strategies and industry product packaging information to guide us in our decision making. Additionally, we gathered information on customer requirements in order to better suit the software to the market needs.