Leavitt Machinery - Business Consulting Project
|Project Client:||Leavitt Machinery
|Project Description:||Marketing Plan for US Expansion
|Students:||Andre Lachlan, Ace Coustol, Lauren Lachlan
|BCIT Program:||Marketing Management
While the market was attractive, the largest issue the client faced was in developing brand recognition and encouraging trial. To overcome this challenge, a strategic sales plan was created which provided the client with strategies and tactics their sales and marketing force should adopt and implement in order to create awareness. Specifically, these recommendations included sales-calls, pricing promotions to encourage trial, e-mail campaigns and contests to create awareness.
Also, a comprehensive list of 1,000 customer leads was created in the new territory to give the sales team a solid foundation of customers to call on. Initial indications from this have been very positive with the sales forces acquiring orders from a number of these leads.