Cartems Donuterie - Business Consulting Project


Project Details

Project Client: Cartems Donuterie
Project Description: Awareness & Operation Expansion
Students: Xaviera Cuadra, Jeremy Christian, Arthur Ruiz
Term: Spring 2014
BCIT Program: Business Management
Cartems has recently moved to a new location on West Pender, closer to Vancouver’s Downtown core. An increase in awareness could increase customer traffic, requiring the shop to operate at a higher capacity, which they have the capability to do.

We were given the opportunity to survey surrounding residents and businesses as well as conduct secondary research that would result in the best option for Cartems’ awareness to be enhanced.

In conclusion, delivery, secondary storefronts and food carting were explored in order to find the best recommendation to increase awareness while also expanding.