Canlan Ice Sports - Business Consulting Project
|Project Client:||Canlan Ice Sports
|Project Description:||Corporate Social Responsibility
|Students:||Kayli Drinkwater, Graeme Lea, & Maria Salo
|BCIT Program:||Business Management|
In order to be a leader in Corporate Social Responsibility, Canlan needs a redesigned CSR program which connects to and shares values with the community and contributes to its well-being. The new program also needs to be communicated more effectively in order to engage the community. Creating a program that meets these criteria will also increase positive brand awareness and recognition on a national scale.
The team conducted primary research to discover what Canlan’s stakeholders wanted to see in a CSR program. Secondary research was conducted to find out what competitors are doing and how to implement a successful campaign. After researching, brainstorming was done to figure out what programs could potentially fit with Canlan’s culture and core values.
The team presented their findings at a senior executive meeting and the executives will discuss and define their next steps.