Boys & Girls Club - Business Consulting Project


Project Details

Project Client: Boys & Girls Clubs of South Coast BC
Project Description: Revenue Generation
Students: Vinicius Melo & Mathew Thomson
Term: Spring 2015
BCIT Program: Business Management
Boys & Girls Clubs of South Coast BC is a non-for profit organization providing a safe and supportive place where children and youth can experience new opportunities, overcome barriers, build positive relationships and develop confidence and skills for life.

The goal of the project is to present to the Boys & Girls Clubs of South Coast BC recommendations on how to utilize the camp’s existing resources (Camp Potlatch) in obtaining more rental groups to increase revenues.

In order to provide adequate recommendations, primary research was conducted with in-depth interviews and a focus group with present and past staff about their experience on the Camp Potlatch. In addition, a secondary research was conducted by utilizing a number of online resources and tools about camp competition in BC and trends in the Canadian camp industry.