BC Lions - Business Consulting Project

Project Details

Project Client: BC Lions
Project Description: Targeted Marketing Plan
Students: Mustafa Bashir, Maribel Pabico, and Prabh Virk
Term: Spring 2015
BCIT Program: Business Management

To develop a marketing plan to increase game attendance of post-secondary students within the Lower Mainland.

Project Overview:

  1. Secondary research report outlining findings surrounding the target market (18-24 year olds) and current direct and indirect competition.
  2. Primary research report outlining findings obtained from the target market (18-24 year olds) within the Lower Mainland and their current brand recognition of the BC Lions' organization. We surveyed 140 participants for our survey.
  3. Final marketing plan, which included recommendations on how to increase attendance of the target market to BC Lions games.