BC Lions - Business Consulting Project
|Project Client:||BC Lions
|Project Description:||Targeted Marketing Plan
|Students:||Mustafa Bashir, Maribel Pabico, and Prabh Virk
|BCIT Program:||Business Management
To develop a marketing plan to increase game attendance of post-secondary students within the Lower Mainland.
- Secondary research report outlining findings surrounding the target market (18-24 year olds) and current direct and indirect competition.
- Primary research report outlining findings obtained from the target market (18-24 year olds) within the Lower Mainland and their current brand recognition of the BC Lions' organization. We surveyed 140 participants for our survey.
- Final marketing plan, which included recommendations on how to increase attendance of the target market to BC Lions games.