Media can be instantaneous, and once it’s in the digital space it’s not always easy or possible to remove it. The information shared digitally has consequences to the author and others. Critical thinking in terms of being able to predict and assess these consequences, both legally and ethically, is paramount to success in the digital sphere. This course examines the importance of setting purpose, goals, voice, ethics and protocols behind storytelling and images both on and offline. Students explore issues around codes of conduct that address copyright, creative commons licensing, digital piracy, defamation, quality of content, and speed of delivery, while still creating compelling content in an ethical manner. In addition, students will gain awareness of the importance of creating content that is culturally diverse, reflects tolerance and appeals to national and international audiences.

COMM 1100 is designed to give students basic listening, writing and speaking skills that will allow them to prepare written and oral reports for BCIT courses and to proceed to more advanced communication courses.

This course will introduce students to the many technologies that are necessary to develop and manage a website. Students will learn the end-to-end details of setting up a website, from purchasing and setting up a domain to developing and publishing their content using the latest web standards ‒ including HTML 5, CSS 3, and the WordPress content management system. Students will design, build, and deploy their own dynamic website.

"Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact." Quote by Robert McKee Storytelling is the conveying of events in words, images, and sounds. A good story sticks in people's minds. It engages at an emotional level, promoting meaningful connections. It is for this reason that, increasingly, brands, artists, non-profits and businesses are trying to identify and tell ‘the story’ in the information they share in the digital space. Telling 'the story' becomes ever more important as the quantity of information we are exposed to increases. Digital consumers need that hook to make them want to return to a digital space. It is also important to tell stories that reflect awareness of different cultures, as web publishing is international by nature. In this course, we explore the art of good storytelling and establish how to find the story in the details that dance all around us, not just in Canada but also around the world.

This course teaches students the best practices for design fundamentals for both the print and web markets. Designers are required to express their wildest ideas with precision, work fluidly across media and produce exceptional results in print, web and interactive environments. Students will study design fundamentals which are achieved by following a set of established design principles. These principles will help to provide a solid foundation for delivering engaging content. This course will also include: colour theory principles, typography, page layout and design, correct use of white space, graphics, images and interface design. Students will have “hands on” practice to develop a series of conceptual projects to demonstrate their work.

This course teaches students the purpose of the Photoshop tools. Students will work with layers, adjustment layers, channels and selections. Students will apply different tools to create selections and learn why some selection tools work more effectively than others, depending on the tonal range and composition of the image. Students will use painting tools and change brush sizes and tips along with natural media brushes. The course also discusses resolution issues, canvas sizes, masks, filters and cloning techniques.

This course provides an in-depth exploration of the current Mac operating system. It will explore the best methods for installing operating systems. The course offers a combination of lectures and hands-on case study exercises to provide students with practical real-world experience. Students will create user accounts, change passwords and privileges, create and change usernames and re-format drives as well as troubleshoot common operating system problems. Network security and system integrity for internet-accessible computers and networks will also be discussed.

Good product design incorporates a number of timeless principles for human-computer interaction. This course is designed to explain how humans interact with technology interfaces. Human Computer Interaction (HCI) is an interdisciplinary field concerned with people, computer technology and the ways that these interact and influence one another. Software products and websites that are created without considering human factors are often more difficult and less efficient to use. In this course students will study the basic elements of people-friendly interactive design. Students will develop interface designs from original concept creation through to fully functioning prototypes. Students will come away with a clear understanding and practical application of the interface design process.

Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.

This course introduces the fundamentals of Project Management. Includes the unique characteristics of projects and fundamentals of project planning using techniques such as WBS, Gantt charts, CPM, dealing with people and team issues, maintenance and control of projects using check points and milestones, communication, and common sources of difficulty in project management. This course includes the use of MS Project, in order to familiarize students with typical PM software aids.

This course introduces basic audio and video techniques. Students will explore and learn the basic functions of Soundtrack Pro audio editing software. Students will import, edit and produce basic audio pieces that may be used as part of new media content on different devices. Students will also be exposed to basic audio connections and cables in conjunction with an introduction to microphone techniques. As a continuation of this course students will also focus on learning the basic techniques of digital video production. This will include the operation and interface of a current video camera to a Macintosh computer, technical aspects of shooting a video, assembling and editing a video in a non-linear editing program, and outputting a video file for use in new media content.

This course will introduce students to the logic and structure of programming. The students will learn core languages from the web development industry, including JavaScript, PHP, and Python. The students will also gain experience using, customizing, and extending existing libraries such as jQuery to build an interactive website such as a photo gallery. Prerequisites: COMP 1170

This course has a focus of design and development. Students will develop either a Drupal or WordPress website meeting specific business requirements. Requirements of this project will include: site navigation, which must be well-defined and usable; site theme, which must be associated with the business needs; vertical or horizontal sidebars; and implementation of CSS style sheets. The project will focus largely on design and functionality. Students must incorporate all of their development skills in order to successfully complete this project.

This course covers the creative design process including prototyping, conceptualizing an idea, sourcing materials to be used for the design, presenting a design to the client, creating the technical artwork, making revisions and outputting a final design project. The course also considers different cultures and theories relating to design and how they might come into play with imagery, objects, signs and semiotics, especially as design elements. Prerequisites: MDIA 1106

This course will help students express their creative vision as they design and create pixel-perfect interactive content with exceptional typography, flexible layouts and smooth animation. Students will develop cross-platform web applications and content in an integrated development environment that offers intelligent ActionScript coding tools. Students will use Adobe Flash Builder as a primary ActionScript editor for their Flash Professional projects. Students will streamline their workflow by testing, debugging and publishing content in Flash Professional while editing code in Flash Builder. By the end of this course students will be able to produce rich video content and interactivity that contains expressive, lifelike motion and animation.

This course teaches students how to create crisp vector graphics and text with precise shape building tools, fluid painterly brushes and advanced path controls for digital printing, web and mobile devices. Students will create vector artwork with an array of sophisticated drawing tools to create resolution independent Bezier curves. Students will create their artwork on multiple art boards and use natural brushes, layers, shapes, colors, blends, alignments and transformations to develop their artwork. This course will also teach perspective drawing using perspective grids to draw shapes and scenes in accurate one, two or three point linear perspective, creating a look of realistic depth and distance.

This course will take footage of virtually any size and format, photographs, and 3D renders with text, vector artwork, and music, and make it all come alive. Students will create high-impact, culturally sensitive communications by combining still imagery, graphics and text in 2D or 3D space and animate virtually any aspect of each element. Students will also add sound for further impact. By the end of the course students should be able to deliver their work anywhere in formats ranging from film and broadcast to the web and mobile devices. Prerequisites: MDIA 2190

In this course you will develop skills to analyze, implement and test new digital interactive marketing platforms and learn how to integrate them into your overall strategic marketing efforts. Among other topics, you will examine social media, online advertising, mobile marketing and digital marketing analytics. Prerequisites: MKTG 1102

This course provides further instruction and practice in the principles taught in COMM 1100. It concentrates on more sophisticated forms of written communication: the job application package, indirect correspondence, and reports. The course might also include modules on graphics, questionnaires, telephone techniques, and organizing and running meetings. Prerequisites: COMM 1100

This advanced course builds upon previously learned skills to move beyond simple websites to data-driven web applications. The students will learn the basics of database administration and the coding required to incorporate content from their database into their webpage. The students will also learn the components of multiple content management systems, including WordPress and Drupal. Students will use these technologies to customize their own content management system. Prerequisites: COMP 2130

Covers the accounting function and the services it provides to the manager. Topics include how to interpret statements, reports, budgets, etc., in managerial decision-making. The Associate Certificate in Financial Planning is a Financial Planning Standards Council (FPSC®) pre-approved Core Curriculum program and meets Certified Financial Planner® (CFP) program academic requirements. For further information about earning the CFP designation, please visit https://www.fpsc.ca/earn-certification.

This course is based on designing and creating a fully interactive user interface project for multiplatform webpages, computer and mobile applications or video games. This project is relying on defined market and users’ needs and requires efficient navigation, functionality and user friendly design and interaction. The project will have specific planning, team and resource management and budget amount to adhere to. The project tasks must include a proposal, strategy, concept, navigation workflow, prototype and final product. The user interface project must include user friendly interaction and workflow, imagery, optimized assets, animation and/or movie content with visual effects, vector graphics, and an online aspect. The project creation and development solution must meet the needs of the client. Prerequisites: MDIA 2003

This course teaches students how to create engaging layouts for both digital printing and digital distribution. Students will create final files for digital printing reproduction with a series of creative tools along with precise control over typography. The course will also provide instruction for students on authoring content for mobile tablets that allow viewers to engage with fully interactive media. Students will use an overlay creator panel to create this interactivity which will include hyperlinks, slideshows, image sequences, audio and video, panoramas, cubic maps and links to internal dynamic web content. The course will proceed to cover the creation of articles in both vertical and horizontal formats which may be used to produce a common Folio file displayed on a content viewer. The final Articles and Folio files will be uploaded to a set of Folio Producer tools ready to submit to an App store for distribution. . Prerequisites: MDIA 2106

In this advanced course students will move beyond just developing code based tools and applications. In this course students will be developing advanced tools and application that use graphic, animation and dynamic user interface. These applications usually acquire data from outside sources. Some or most of the critical content for the application will be provided by an external service. Such application could be a simple image gallery or navigation menu or a pipeline that puts a Flickr photos onto a Google map. This course looks into different third party services and a significant portion of the programming effort revolves around managing the APIs of these services. The modern developer, no matter whether they are doing their work on the client-side or server-side, needs to develop this style of development. REST, JSON, AJAX and other methods of speaking from a client or server app to a third party service. In addition students will be introduced to several techniques used in the industry for designing and creating graphic assets for this type of project. At the beginning students will be introduced to and start with client side apps in Edge Animate, Flash or plain HTML5 and single server application, then move on to more complex, multi-service mashups while going through essentials and techniques for creating optimized graphic assets for the same projects. Prerequisites: COMP 2130

This advanced course covers the selection of intricate image elements, such as hair, eliminate background colours around selection edges, and automatically vary selection edges to create perfect masks with Photoshop’s different refinement tools. Students will learn how to remove any image detail or object with a content aware tool that fills in the space left behind while matching lighting, tone and noise, so that the image appears as if the removed content never existed. The course shows how to create photo-realistic or surreal HDR images with unprecedented speed, control and accuracy. Students will save and optimize images for different content environments. Prerequisites: MDIA 2190

Provides basic training for the sales aspirant or person with no formal sales training. Develop selling techniques through practical applications and role playing. Ideal for people in sales who require or desire to brush up on their sales skills. To be successful in this course, students must be able to communicate well in English.

The law touches on many different aspects of journalism, not least because it provides compelling stories touching all aspects of our complex lives. The law also dictates what journalists can and cannot do in the course of reporting, and how they need to conduct their own business affairs. It guarantees freedom of expression, but it also delivers consequences when publication crosses over into defamation. It governs the economic relationships within journalism, through the law of contract and copyright. Journalists working in old media and new media cannot do their jobs well without a working knowledge of legal concepts and the courts. This course will offer a primer on various aspects of journalism and the law, the basics of defamation, the law of copyright and contract - as well touching on ethical issues that may arise within the profession.

This advanced course will prepare students for commercial web development project management. Students will gain experience in all aspects of enterprise web development, from requirements gathering, through development resource allocation, to implementation and testing. Students will create a website for a new business, taking into consideration search engine optimization, social media tools, cross-platform viewing, and client requests. Prerequisites: COMP 3130

In this advanced course students will go beyond developing web and mobile applications that run on a single client-side platform. This course takes students into the world of multi platform applications that connect to an online resource to send and receive data and communicate with other applications. Advanced design techniques combined with scripting and coding will be discussed to enable the connection between the application and online component. While students create and develop most of the dynamic contents discussed in this course, they also use materials and services provided by other sources to integrate with their design and increase the usability of their application. Such application could be a simple immersive and interactive image gallery that receives its library from an online source, a mobile app capable of collecting data from multiple sources or a game that stores its data locally, on a server or a social media website. Prerequisites: MDIA 2109

In this course students will choose the type of project they wish to develop towards creating a high end portfolio and based on the industry standards. The student portfolio may contain graphic design work, web solution, computer or mobile app, immersive and interactive elements (potentially a game) accompanied with business, marketing and project plans. Throughout this course, students also work on creating concepts for each component of their portfolio, they will develop a cost-effective marketing campaign for a small to medium size business with special focus on web marketing tactics, tracking with Google web analytics, preparing and presenting a proposal, integrating new media technologies (including social media), designing an efficient user interface, connecting the application to online source (MySQL database, PHP), integrating dynamic content capable of communicating with variety of server and client-side APIs including Facebook and Google Maps. Prerequisites: MDIA 3003

This leadership series course will feature industry presentations with guest speakers and panels by an array of industry experts from the rapidly changing landscape of transmedia and content delivery. Possible guest speakers could include leading media content developers, social media experts, critical business thinkers, web designers, sound engineers, videographers, programmers, critical thinkers and web marketers. Students will be assigned a date by the instructor to introduce their presenter. The student teams will be responsible for contacting and helping the speakers to make their presentations. Concluding the course each student will be required to write a paper on their findings of each of the presenters.

Being an entrepreneur is about more than just starting a business or two, it is about having attitude and the drive to succeed in business. All successful entrepreneurs have a similar way of thinking and possess several key personal qualities that make them so successful in business. This course will help students instil confidence in their ideas, develop presentation skills, develop a business and marketing plan, create a pitch on the fly for a new project, explore possible funding options and demystify venture capital opportunities.

A practicum is designed to provide the student with hands-on practical experience in industry. The practicum will be an eight-week (minus one day), non-paid work experience, arranged by the program head, in conjunction with the student, while noting their particular skillset. The practicum will provide a safe environment for the BCIT student to expand their existing knowledge while gaining new skills, gain practical experience in becoming part of a team, and develop the experience and confidence necessary for today’s workplace. Ideally, the student will be able to significantly contribute to the business by applying their skills. At the completion of the practicum, on the Friday of the eighth week, students will return to BCIT to present a practicum report detailing their real-world experiences. Prerequisite: Completion of all courses in Terms 1, 2, 3 and 4.