Marketing Communications Option Full-time Diploma 63aadiplt

Marketing Communications

Are you ready for the intensive, dynamic training you need to begin or advance your career in marketing or advertising communications?

In BCIT’s Marketing Communications Diploma Program, you'll be immersed in the fast-paced world of marketing, working in groups to develop online and offline marketing strategies that drive results, through in-class lectures and labs. You'll also gain real-world experience in your 10-week internship in an organization's internal marketing department.

Because this program works so closely with industry professionals, you’ll have access to the most current information in a rapidly changing industry, as well as networking opportunities to help accelerate or begin your career. Many marketing professionals recommend this program as the best training and, in fact, about 75% of program graduates begin work in the field immediately after graduation.

About the Marketing Communications program

  • Two-year, full-time diploma program
  • Includes a 10-week internship as part of a company’s internal marketing team
  • Create and execute professional marketing communications plans presented to real clients
  • Constant industry input on curriculum keeps the courses relevant and current
  • Credits can transfer toward a bachelor's degree
Learn more about how this program helps prepare you for your career in the Program Details.

Who should apply for the Marketing Communications diploma?

A career in marketing might be right for you if:
  • You’re an independent self-starter and a team player
  • You’re a creative problem solver that thinks outside the box
  • You enjoy presenting and selling your ideas and concepts
  • You want a career that harnesses your natural story-telling abilities
Successful students often also have previous work experience or additional post-secondary education.

If this sounds like you, apply today on the Program Entry page - this popular program fills quickly!

Your experience matters

Do you have work experience in the marketing field or some post-secondary education? Because of the intensive training of the marketing communications program, any previous experience you have can make you prepared to perform better in this program and beyond. Your experience may also mean you can earn course credits toward your diploma to accelerate your education. Find out if you're eligible for advanced placement.

What grads can do

By having your training focus on the applicable, hands-on skills in marketing and communications, you’ll be prepared to begin work immediately after graduation. Many employers in marketing specifically recommend this program and then look for graduates to hire into marketing, advertising, promotions, and public relations roles both in Canada and across the world.

Additionally, you’ll have the option of applying your course credits from the diploma program to further study. Whether you decide to begin working right away, or focus on further training, you’ll have the opportunity to transfer credits toward full- or part-time study for your Bachelor of Business Administration.

Learn more about the opportunities awaiting you on the Graduating and Jobs page

Accredited Program

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Entry

If you think this program is for you, please begin the application process early to increase opportunities for acceptance. This program is highly sought after and meeting the basic requirements is not a guarantee of entry.

Check for current Marketing Communications program availability. Once accepted, your seat in the program will be reserved.

Application processing

Applications accepted:

  • November 1st* to January 30th*
  • January 30th* to May 15th*

*or next business day

The program area will accept students after each deadline date. Applicants not accepted after the January deadline will be considered at the May deadline if space remains.

Entrance requirements

Competitive Entry: Two-step process

Preference will be given to applicants with:

  • Academic grades above the minimum
  • Requirements completed within the last five years
  • Related experience*
  • Additional post-secondary academic courses*

*Applicants with preferred entrance requirements are to submit transcripts and supporting documentation with their online application.

Step 1: Meet the following entrance requirements

Read more about how to meet BCIT’s entrance requirements

Step 2: Department assessment

All applications will be reviewed by the program area. Admission is competitive and will be offered to the most qualified applicants.

Recommended for success

  • Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.

  • It is strongly recommended that you assess your fundamental mathematical skills. The Mathematics Self-Diagnostic Test [PDF] is voluntary. If you find these problems difficult, we strongly recommend that you attend OPMT 0199. You should be able to do this exercise in about an hour, after which you should compare your answers with the correct ones supplied. If you scored less than 20 out of 26 correct, you should seriously consider upgrading your mathematical skills.

  • Applicants should have either 2+ years of successful post-secondary experience, 2+ years of relevant work or volunteer experience, or demonstrated performance excellence through extra-curricular or other activities. They should also have a strong command of the English language.

Advanced Placement

You may be eligible to apply to an advanced level of the program through 1. re-admission or 2. direct entry. The following applies to all advanced placement applicants:

  • Complete applications: you must show proof of completing all requirements (proof of registration is acceptable for advanced placement applicants) to be considered.
  • Competitive entry: if the number of applications exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
  • Acceptance based on seat availability: confirmation may not be available until approximately one week before the term begins.
  1. Re-admission: Have you completed part of this program at BCIT and want to apply to an advanced level?

    Applications are accepted throughout the year. You must submit the Course-by-Course Self-Assessment form [PDF] with your application.

  2. Direct Entry: Are you new to this program but have completed an equivalent part of it at BCIT or elsewhere and want to apply to an advanced level?

    BCIT accepts complete applications starting:

    • February 1st for level 2 (January start)
    • November 1st for level 3 (September start)

    You must submit the Course-by-Course Self-Assessment form [PDF] and proof of meeting the entrance requirements with your online application. View the Direct Entry sheet [PDF] for details.

Transfer Credit

Do you have credits from another post-secondary school?

Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.

Applications will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided (or be on file with BCIT) to process the request. A maximum of two courses per level are eligible for credit through this process.

Apply to program

The two-year Marketing Management Diploma program shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.

Candidates who wish to apply to the Marketing Communications option must declare this option/specialization at the time of application.

Before you start to apply online, you'll need to:

  • Ensure you meet the requirements
  • Convert all transcripts and supporting documents to PDF files
  • Have a credit card ready to pay the application fee
Apply Online

You can check the status of your application online at any time using the Student Information System.

Scheduled intakes

September each year.


Within 2 business days of submitting your completed application, BCIT will send a message to your personal e-mail and your myBCIT e-mail address. All correspondence about your application will be posted to your online myCommunication account at We'll send you an email when a new message is posted. It's important to watch for these emails, or regularly check your account online.

You can expect to receive communication concerning the status of your application within 4 weeks.

Costs & Supplies

Tuition fees

Please see the Fees, Payments and Refunds section of the website for information on full-time tuition fees.

Books and supplies

Level 1: $775; Level 2: $500; Level 3: $700; Level 4: $600
(General estimated cost, subject to change)

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.


The courses in this program are designed by working marketing professionals to give you the most current, applicable knowledge and skills in marketing, communications, economics, public relations, and more. As part of your courses, you’ll engage in in-class lectures and labs, as well as a 10-week internship within an organization’s internal marketing team for hands-on, real-world experience.

Program matrix

Level 1 (15 weeks)
  BLAW 3100 Business Law 4.0
  BSYS 1000 Business Information Systems 3.0
  COMM 1100 Business Communication 1 3.0
  ECON 2100 Microeconomics 3.0
  MKTG 1102 Essentials of Marketing 3.0
  OPMT 1110 Business Mathematics 4.0
  ORGB 1100 Organizational Behaviour 3.0
Level 2 (20 weeks) Credits
  BSYS 2070 Business Information Systems 2 for MKTG* 2.0
  BUSA 2100 Principles of Management* 2.0
  COMM 2200 Business Communication 2 4.0
  ECON 2200 Macroeconomics 4.0
  FMGT 2152 Accounting for Management 5.5
  MKTG 2202 Introduction to Marketing Communications 4.0
  MKTG 2243 Sales Skills 4.0
  OPMT 1130 Business Statistics 5.5
* denotes a half-term course
Level 3 (15 weeks) Credits
  FMGT 3222 Managerial Finance (MKTG) 4.0
  MKTG 3301 Computer Applications in Marketing 3.0
  MKTG 3309 Marketing Research 4.0
  MKTG 3317 Promotions and Event Marketing 4.0
  MKTG 3320 Digital and Direct Marketing 3.0
  MKTG 3339 Public Relations Management 4.0
  MKTG 3417 Advertising Design and Production 4.0
Level 4 (20 weeks) Credits
  MKTG 4318 Media Planning* 3.5
  MKTG 4380 Marketing Analytics for Strategic Decisions 4.0
  MKTG 4415 Promotion Strategy and Planning* 4.0
  MKTG 4416 Marketing Communication Internship* 12.0
  MKTG 4422 Web Site Design 2.5
  MKTG 4425 Advanced Digital and Direct Marketing* 2.0
  OPMT 1170 Project Management* 2.5
* denotes a half-term course
Total Credits: 110.5

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

By working closely with industry professionals, you’ll engage in real-world work experience with the Marketing Communications Diploma Program. This gives you the most up-to-date information, skills, and job contacts in a dynamic field to help you secure the rewarding career you want.

As part of this program, you’ll develop a strong foundation in areas like marketing, business communications, public relations, and more through in-class lectures, labs, group projects, and a 10-week, four-day-a-week internship where you work directly in the company offices in a job of your choice.

The intense, focused program is renowned in the industry and designed to give you the skills, confidence, and knowledge to begin and accelerate a successful career in marketing.

Program length

Two years, full-time


Continuation in the Marketing Management Program Year 2

In order to be eligible to continue into the second year of the marketing management program a student must have successfully completed all required first year courses or equivalencies.

  1. At the end of first year students failing: MKTG 2202, MKTG 2243 and/or any 3 or more courses not in Marketing, will not be allowed to proceed in the program. If students wish to re-enter the program they must complete the outstanding courses and re-apply to the program.

  2. At the end of the first year of the program, students having failed one course not in Marketing may continue in the program. Their program option will be held if the failed course is successfully completed at BCIT, 10 days prior to the next term start up. If they are completing the courses at another institution then the students must provide proof of registration for the outstanding course no later than 60 calendar days prior to the term start date. An official transcript with the final grade must also be submitted before acceptance into the program option is granted.

  3. Students having failed two courses not in Marketing may continue in the program but their program option seat will not be held. If the failed courses are successfully completed at BCIT before term start up, the student can re-apply to their preferred option. If completing the courses at another institution students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date. An official transcript with the final grade(s) must also be submitted before acceptance into the program option is granted.

Students required to reapply for a program option seat in the Marketing Management Program will be competing for a limited number of seats available and are not guaranteed their first option choice.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Continue your education

Degree Completion

Marketing Management graduates can obtain transfer credit toward Business degree programs at a number of universities both within and outside the province. As well, graduates may pursue degree completion through BCIT's Bachelor of Business Administration program.

Graduating & Jobs

The intensive, fast-paced training in this program prepares you for the daily excitement in marketing, advertising, and public relations communication. You’ll develop a strong foundation in digital and traditional media, marketing research, business analytics and more to lead you to a wide variety of marketing communications job opportunities.

As a graduate, you will have an extensive range of employment opportunities. You can work for a large full-service agency like Rethink Canada, a PR company like Talk Shop Media, a promotions firm like Brandlive, a large company like BC Lottery Corporation or TELUS, a not-for-profit like BC Children's Hospital, or any number of small- to medium-sized firms.

Entry-Level Positions:
  • Marketing Coordinator
  • Account Services Coordinator
  • Social Media Coordinator
  • Public Relations Coordinator
  • Media Buyer
  • Digital Marketing Specialist
  • Special Events Coordinator
  • Marketing Manager
  • Product Manager
  • Brand Strategist
  • Merchandising Manager
  • Community Relations Manager
  • Public Relations and Events Manager
Additionally, you’ll have the option to apply your course credits toward completion of your bachelor's degree. The credits you earned can be applied to studies at a number of other colleges and universities, or specifically toward BCIT's Bachelor of Business Administration for full- or part-time study.

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2012-2014 BCIT Outcomes Surveys of 2011-2013 graduates and for Degree 2010-2012 graduates. The reports are organized into three-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Advanced Placement

Do you have a degree, diploma, or completed a substantial amount of post-secondary courses? You may qualify for advanced placement into the Marketing Management - Marketing Communications program. Students that qualify for advanced placement can enter the program in the middle of first year or the beginning of the second year depending on the number of transfer credits received.

Acceptance into advanced placement is dependent on a number of factors including: seat availability, course transfer credits, and the number of applications received. Most applicants are required to complete additional course work before entering their desired program. Early application is strongly recommended.

Entry into the middle of Year 1 (January)

  • Application process opens on February 1st

Entry into the start of Year 2 (September)

  • Application process opens on November 15th

When applying for advanced placement, you must submit the Course-by-Course Self-Assessment form [PDF] with your online application.

For more information about eligibility requirements and the application process, please download the Marketing Management - Marketing Communications Advanced Placement Guide [PDF].

Graduate Certificate in Business Administration

The BCIT Graduate Certificate in Business Administration is also a viable option for students that have completed a bachelor's degree. This is an eight month full-time program that leads into a number of international MBA programs.

Faculty, Advisors & Staff

Industry experts and award-winning instructors

Each specialty course in the second year is taught by an instructor who is both an industry expert and a talented educator. All instructors bring current, relevant job experience to the classroom while many instructors still work in the industry.

Several of these faculty members have received the School of Business Excellence in Teaching Award. The faculty team also meets each term to refresh course content and ensure that the courses remain on the leading edge.

Key faculty members:

  • Joe Freeburn, Program Head
  • Geoffrey Bird
  • Jenness Murray
  • Karen Plesner
  • Erin Whittle

Advisory committee

  • Steve Buchan, Fusion CRM Product Development
  • Jeff Duncan, Meetingmax
  • Rhonda Garvey, BC Lottery Corporation
  • Brian Mavrow, First West Credit Union
  • Robert Fawcett, Real Estate Council of BC
  • Hubert Wat, Rocky Mountaineer
  • Daryl Simpson, Bosa Properties

Contact Us

Debbie Flynn
Administrative Assistant
604-432-8571 |

Joe Freeburn
Program Head, Marketing Communications
604-456-8173 |

Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Program selection and program planning
  • Applying for transfer credit and advanced placement
  • Job placement and graduate outcomes
  • Student life

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

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