Marketing Communications Option Full-time Diploma 63aadiplt

BCIT Marketing Communications Diploma

Note: New admission procedures. View summary of changes

The BCIT Marketing Communications diploma program is one of Canada’s premier marketing and advertising programs. You will work in small teams to design online and offline marketing strategies, and present marketing campaigns to real companies. Graduates not only manage the marketing activities for a wide range of businesses and organizations, but are also employed by advertising, digital and public relations agencies.

BCIT Marketing Communications students learn to:
  • Execute integrated marketing communications campaigns
  • Produce marketing materials and advertisements
  • Create promotions and events
  • Conduct primary and secondary market research
  • Manage corporate communications and social media conversations
  • Analyze and track marketing return on investment
  • Use marketing analytics and metrics to improve profitability

Marketing Internship

Marketing Communications students participate in a 10 week internship as part of a company’s internal marketing team, or with an advertising, media, events or public relations agency to learn on the job and develop connections in the marketing industry. The marketing internship provides valuable resume building experience and can even lead to a job offer from the sponsoring company.

There is strong demand for our interns and therefore, there are excellent opportunities to get your foot in the door of some highly sought-after places to work.

Promotional Marketing Campaign Project

Marketing Communications students work in teams of five or six to develop and present a promotional marketing campaign to a real client with real world constraints. Student teams compete against each other and pitch their marketing campaigns to the client. This project helps students to polish their presentation and public speaking skills.

Marketing Communications Jobs & Careers

Graduates of the Marketing Communications diploma program have a strong foundation in marketing, promotion, and advertising that will lead to a wide variety of marketing job opportunities.

Entry-Level Positions:
  • Marketing Coordinator
  • Account Services Coordinator
  • Social Media Coordinator
  • Public Relations Coordinator
  • Media Buyer
  • Digital Marketing Specialist
  • Special Events Coordinator
Mid-Level Positions:
  • Marketing Manager
  • Product Manager
  • Brand Strategist
  • Merchandising Manager
  • Community Relations Manager
  • Public Relations and Events Manager
  • Account Manager

Program Entry

If you think this program is for you, please begin the application process early to increase opportunities for acceptance. This program is highly sought after and meeting the basic requirements is not a guarantee of entry.

Check for current Marketing Communications program availability. Once accepted, your seat in the program will be reserved.

Application processing

Applications accepted:

  • November 1st* to January 30th*
  • January 30th* to April 15th*

*or next business day

The program area will accept students after each deadline date. Applicants not accepted after the January deadline will be considered at the April deadline if space remains.

Entrance requirements

Competitive Entry: Two-step process

Preference will be given to applicants with:

  • Academic grades above the minimum
  • Requirements completed within the last five years
  • Related experience*
  • Additional post-secondary academic courses*

*Applicants with preferred entrance requirements are to submit transcripts and supporting documentation with their online application.

Step 1: Meet the following entrance requirements

Read more about how to meet BCIT’s entrance requirements

Step 2: Department assessment

All applications will be reviewed by the program area at the application deadline. Admission is competitive and will be offered to the most qualified applicants.

Recommended for success

  • Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.

  • It is strongly recommended that you assess your fundamental mathematical skills. The Mathematics Self-Diagnostic Test [PDF] is voluntary. If you find these problems difficult, we strongly recommend that you attend OPMT 0199. You should be able to do this exercise in about an hour, after which you should compare your answers with the correct ones supplied. If you scored less than 20 out of 26 correct, you should seriously consider upgrading your mathematical skills.

  • Applicants should have either 2+ years of successful post-secondary experience, 2+ years of relevant work or volunteer experience, or demonstrated performance excellence through extra-curricular or other activities. They should also have a strong command of the English language.

Advanced Placement

Advanced Placement – you may be eligible to apply to an advanced level of the program through 1. re-admission or 2. direct entry. The following applies to all advanced placement applicants:

  • Complete applications: you must show proof of completing all requirements (proof of registration is acceptable for advanced placement applicants) to be considered.
  • Competitive entry: if the number of applications exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
  • Acceptance based on seat availability: confirmation may not be available until approximately one week before the term begins.
  1. Re-admission: Have you completed part of this program at BCIT and want to apply to an advanced level?

    Applications are accepted throughout the year. You must submit the Course-by-Course Self-Assessment form [PDF] with your application.

  2. Direct Entry: Are you new to this program but have completed an equivalent part of it at BCIT or elsewhere and want to apply to an advanced level?

    BCIT accepts complete applications starting:

    • February 1st for level 2 (January start)
    • November 1st for level 3 (September start)

    You must submit the Course-by-Course Self-Assessment form [PDF] and proof of meeting the entrance requirements with your online application. View the Direct Entry sheet [PDF] for details.

Transfer credit – do you have credits from another post-secondary school?

Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.

Applications will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided (or be on file with BCIT) to process the request. A maximum of two courses per level are eligible for credit through this process.

Apply to program

The two-year Marketing Management Diploma program shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.

Candidates who wish to apply to the Marketing Communications option must declare this option/specialization at the time of application.

Before you start to apply online, you'll need to:

  • Ensure you meet the requirements
  • Convert all transcripts and supporting documents to PDF files
  • Have a credit card ready to pay the application fee
Apply Online

You can check the status of your application online at any time using the Student Information System.

Scheduled intakes

September each year.


Within 2 business days of submitting your completed application, BCIT will send a message to your personal e-mail and your myBCIT e-mail address. All correspondence about your application will be posted to your online myCommunication account at We'll send you an email when a new message is posted. It's important to watch for these emails, or regularly check your account online.

You can expect to receive communication concerning the status of your application within 4 weeks.

Costs & Supplies

Tuition fees

Please see the Fees, Payments and Refunds section of the website for more information on full-time tuition fees.

Books and supplies

Level 1: $775; Level 2: $500; Level 3: $700; Level 4: $600
(General estimated cost, and subject to change)

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.


There is no other program in BC like the Marketing Communications program. You will graduate with a core business foundation, and extensive specialized training that fully prepares you for a career in marketing communications.

First year

The first year sets your foundation of business knowledge, covering general marketing, accounting, statistics, business communications, and more.

Second year

The specialized course content in the second year prepares you to be a valuable employee the instant you walk in the door of your new job.

Your learning focuses on:

  1. Developing your strategic skills so that you can plan and manage campaigns
  2. Honing your practical skills so that you can execute these campaigns

Practical, job-ready skills

When you graduate, you’ll be ready to take on any of these assignments for any organization, big or small:

  • Develop a marketing plan
  • Develop and execute a communications plan
  • Launch a public relations campaign
  • Create advertising
  • Coordinate events
  • Write press releases and build media kits
  • Organize a host of sales promotion tactics
  • Develop and maintain basic websites
  • Develop and execute online marketing activities
  • Represent a company as a media spokesperson on TV or radio interviews
  • Buy or sell media space in any broadcast, print or interactive medium

Plus, you’ll learn important team skills and time management skills that will help you get ahead in this industry.

Program matrix

Level 1 (15 weeks)
  BLAW 3100 Business Law 4.0
  BSYS 1000 Business Information Systems 3.0
  COMM 1100 Business Communication 1 3.0
  ECON 2100 Microeconomics 3.0
  MKTG 1102 Essentials of Marketing 3.0
  OPMT 1110 Business Mathematics 4.0
  ORGB 1100 Organizational Behaviour 3.0
Level 2 (20 weeks) Credits
  BSYS 2070 Business Information Systems 2 for MKTG* 2.0
  BUSA 2100 Principles of Management* 2.0
  COMM 2200 Business Communication 2 4.0
  ECON 2200 Macroeconomics 4.0
  FMGT 2152 Accounting for Management 5.5
  MKTG 2202 Introduction to Marketing Communications 4.0
  MKTG 2243 Sales Skills 4.0
  OPMT 1130 Business Statistics 5.5
* denotes a half-term course
Level 3 (15 weeks) Credits
  FMGT 3222 Managerial Finance (MKTG) 4.0
  MKTG 3301 Computer Applications in Marketing 3.0
  MKTG 3309 Marketing Research 4.0
  MKTG 3317 Promotions and Event Marketing 4.0
  MKTG 3320 Digital and Direct Marketing 3.0
  MKTG 3339 Public Relations Management 4.0
  MKTG 3417 Advertising Design and Production 4.0
Level 4 (20 weeks) Credits
  MKTG 4318 Media Planning* 3.5
  MKTG 4380 Marketing Analytics for Strategic Decisions 4.0
  MKTG 4415 Promotion Strategy and Planning* 4.0
  MKTG 4416 Marketing Communication Internship* 12.0
  MKTG 4422 Web Site Design 2.5
  MKTG 4425 Advanced Digital and Direct Marketing* 2.0
  OPMT 1170 Project Management* 2.5
* denotes a half-term course
Total Credits: 110.5

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

Class structure differs from course to course, however, you will attend lectures and labs for each. In lecture, the faculty provides the content necessary to establish a foundation. Practical application follows in the lab environment, where class sizes are approximately 20 students.

Advanced computer labs

You will become skilled in several industry-standard software packages, ranging from Adobe InDesign, for advertising design, Advanced MS Excel for Marketing Performance Analysis, to Snap Surveys or SPSS, for marketing research.

Projects and presentations

You will have many individual projects, but also many group projects. Working on assignments for real-world clients is a part of most courses. Oral presentation skills are essential in this business, and you will have plenty of time to develop these skills in class.

Integrated learning

The faculty team for your specialized courses works together closely to create an integrated approach to delivering content. Many projects cross-over several courses, giving much more real-world meaning, depth and breadth to the program, and helping create learning efficiencies for you.

Internships – real-world work experience

In your final term of study, you will embark on a 10-week, four-day-a-week internship where you work directly in the offices of a company in a job of your choice. This is your opportunity to put your skills to work. Your internship serves as valuable credential on your resume and is also an opportunity to gain employment.

While taking Marketing Communcations, you will be busy - but it is a good kind of busy. That’s what our grads tell us!

Check it out! Student interns at Sequel Naturals and Smak Media

Check it out! Student interns at Cossette West and BC Children's Hospital

Grow your skills, build a portfolio

Aside from the regular activities of post-secondary education, like going to class and writing exams, you will do a lot of project work that is directly related to your area of employment interest. These assignments are not just something you hand in for marks; they become your portfolio pieces and can directly help you secure your first job.

You'll have ample opportunity to make close links with industry. You will meet people who work in the field through projects, guest speakers, campus events, student-led industry-affiliated associations, and ultimately, through your internship.

A typical day in the life of a second-year student

  • Start with a lab using Adobe InDesign to create a print ad
  • Spend an hour brainstorming promotional ideas
  • Spend another two hours developing a digital strategy for a client
  • Meet in the coffee shop with your study group to plan your communications presentation
  • End the day with a practice TV interview in the Broadcast Centre
  • Perhaps join your classmates that night to attend the Lotus Awards or some other industry function
  • You'll squeeze in time for lunch and a little homework

Program length

Two years, full-time


Continuation in the Marketing Management Program Year 2

In order to be eligible to continue into the second year of the marketing management program a student must have successfully completed all required first year courses or equivalencies.

  1. At the end of first year students failing: MKTG 2202, MKTG 2243 and/or any 3 or more courses not in Marketing, will not be allowed to proceed in the program. If students wish to re-enter the program they must complete the outstanding courses and re-apply to the program.

  2. At the end of the first year of the program, students having failed one course not in Marketing may continue in the program. Their program option will be held if the failed course is successfully completed at BCIT, 10 days prior to the next term start up. If they are completing the courses at another institution then the students must provide proof of registration for the outstanding course no later than 60 calendar days prior to the term start date. An official transcript with the final grade must also be submitted before acceptance into the program option is granted.

  3. Students having failed two courses not in Marketing may continue in the program but their program option seat will not be held. If the failed courses are successfully completed at BCIT before term start up, the student can re-apply to their preferred option. If completing the courses at another institution students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date. An official transcript with the final grade(s) must also be submitted before acceptance into the program option is granted.

Students required to reapply for a program option seat in the Marketing Management Program will be competing for a limited number of seats available and are not guaranteed their first option choice.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Continue your education

Degree Completion

Marketing Management graduates can obtain transfer credit toward Business degree programs at a number of universities both within and outside the province. As well, graduates may pursue degree completion through BCIT's Bachelor of Business Administration program.

Graduating & Jobs

Job Opportunities

The market requires a high level of competency to succeed in marketing, and the BCIT Marketing Management graduate is equipped to make a positive contribution right from the start. The Marketing Communications program graduates are employed in a variety of positions within advertising, interactive marketing, public relations, event marketing, broadcasting and publishing, non-profit, database marketing, as well as in promotions and more mainstream positions such as branding, product planning and marketing strategy.

As a graduate, you will have an extensive variety of employment opportunities because this program is not focused on just one type of job. The variety of specialty courses equips you with the tools to seek employment in those respective areas as well as in more general marketing positions.

You can work for a large full-service agency like Cossette Communication, a PR company like National, a promotions firm like the Pace Group, a large company like BC Lottery Corporation or TELUS, a not-for-profit like BC Children's Hospital or any number of small to medium sized firms.

You can work in any industry. Grads are working for lululemon but they are also working with mining companies in Investor Relations positions. Some grads become media buyers while others sell media space. Others choose to move to other parts of the world. We have successful grads in many countries - Spain, Mexico, US, Britain, and China to name a few, and of course, grads work in other parts of Canada, too.

Many students come to this program with a degree and leave BCIT with a career path for life. Others come with less post-secondary education, get their training here, get a job and then finish their degrees on a continuing education basis. Others chose to pursue their degree upon completion of their diploma, before seeking employment. The choice is yours.

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2011-2013 BCIT Outcomes Surveys of 2010-2012 Graduates and for Degree 2009-2011 Graduates. The reports are organized into two-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Advanced Placement

Do you have a degree, diploma, or completed a substantial amount of post-secondary courses? You may qualify for advanced placement into the Marketing Management - Marketing Communications program. Students that qualify for advanced placement can enter the program in the middle of first year or the beginning of the second year depending on the number of transfer credits received.

Acceptance into advanced placement is dependent on a number of factors including: seat availability, course transfer credits, and the number of applications received. Most applicants are required to complete additional course work before entering their desired program. Early application is strongly recommended.

Entry into the middle of Year 1 (January)

  • Application process opens on February 1st

Entry into the start of Year 2 (September)

  • Application process opens on November 15th

When applying for advanced placement, you must submit the Course-by-Course Self-Assessment form [PDF] with your online application.

For more information about eligibility requirements and the application process, please download the Marketing Management - Marketing Communications Advanced Placement Guide [PDF].

Graduate Certificate in Business Administration

The BCIT Graduate Certificate in Business Administration is also a viable option for students that have completed a bachelor’s degree. This is an eight month full-time program that leads into a number of international MBA programs.

Faculty, Advisors & Staff

Industry experts and award-winning instructors

Each specialty course in the second year is taught by an instructor who is both an industry expert and a talented educator. All instructors bring current, relevant job experience to the classroom while many instructors still work in the industry.

Several of these faculty members have received the School of Business Excellence in Teaching Award. The faculty team also meets each term to refresh course content and ensure that the courses remain on the leading edge.

Key faculty members:

  • Joe Freeburn, Program Head
  • Geoffrey Bird
  • Jenness Murray
  • Karen Plesner
  • Erin Whittle

Advisory committee

  • Steve Buchan, Fusion CRM Product Development
  • Jeff Duncan, Meetingmax
  • Rhonda Garvey, BC Lottery Corporation
  • Brian Mavrow, First West Credit Union
  • Robert Fawcett, Real Estate Council of BC
  • Hubert Wat, Rocky Mountaineer
  • Daryl Simpson, Bosa Properties

Contact Us

Joe Freeburn
Program Head

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