Lecture demonstrations, videos and industry panel discussions supplemented by hands-on computer lab exercises provide students an understanding of computer terminology, operating systems and the most popular office software used in business. Students learn practical spreadsheet and charting exercises (e.g. Microsoft Excel, Google Spreadsheets), word processing (e.g. Microsoft Word, Google Documents), and presentations and graphics (e.g. Microsoft PowerPoint, Google Presentations, Keynote). Students get an introduction to cloud computing and enterprise collaboration tools (e.g. Microsoft Sharepoint). The course also provides an overview of social media, Web-based collaboration, publishing and productivity tools (e.g. WordPress, LinkedIn, Twitter, YouTube) and hands-on application of these tools through a career e-portfolio assignment.

COMM 1100 is designed to give students basic listening, writing and speaking skills that will allow them to prepare written and oral reports for BCIT courses and to proceed to more advanced communication courses.

This course investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behaviour, and monopoly and competition. Optional areas of business application may explore labour markets, government intervention and environmental regulation. Prepares students to identify and evaluate the economic considerations they will undoubtedly encounter in business.

This course covers the full accounting cycle for individuals with little or no accounting background. Topics include accounting as an information system; introduction to accounting theory; income measure; traditional record keeping; the accounting cycle; special journals; cash and financial statements.

Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.

Reviews basic mathematics applicable to business and industry. Topics include consumer and commercial credit, simple and compound interest, financial instruments and discounting, annuities, mortgages, loans, sinking funds, leases, depreciation methods, capitalized costs, cash flow analysis, NPV and IRR. Emphasis is on maximum use of pre-programmed calculator and practical applications from the field of Financial Management. As of September 2007, this course replaces OPMT 1102 for Part-Time Studies Certificates.

Presents the study of factors that either influence or are influenced by people at work. The course will focus on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision making; and micro or individual factors such as personality, attitudes, perception and motivation.

In an information-based society, understanding data management is essential. Every enterprise requires business analytics, decision support systems (DSS), and relational database management systems in order to utilize business information to create a competitive advantage. This course builds on BSYS 1000 by expanding on the managerial approach developed in that course. This course will concentrate on more complex spreadsheet management tasks using a popular spreadsheet data analysis tool as well as creating simple databases using relational database management systems. Prerequisites: BSYS 1000

A study of the basic concepts of the management process: planning, organizing, staffing, leading and controlling. Integrated with the concurrent first-term courses and using the case-study method, it creates opportunities for the students to develop analytical, problem-solving, teamwork and communications skills, by analysing and presenting solutions to typical business problems. Topics covered include: structuring organizations, decision making and an introduction to production, human resources, controlling and strategic and tactical planning. Prerequisites: ORGB 1100

This course provides further instruction and practice in the principles taught in COMM 1100. It concentrates on more sophisticated forms of written communication: the job application package, indirect correspondence, and reports. The course might also include modules on graphics, questionnaires, telephone techniques, and organizing and running meetings. Prerequisites: COMM 1100

Presents a challenging overview of the workings of an economy. Stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Prepares students to weigh political and economic issues as they relate to their business ventures.

This course is the second of two designed to provide first year students with a general understanding of the nature, purpose and general procedures of accounting. The course examines notes and accounts receivables; capital assets; liabilities; partnerships; corporations and consolidations; international transactions; financial statement analysis; cash flow statements; manufacturing and job costing; and a review of the budget process and responsibility accounting. Prerequisites: FMGT 1100 or FMGT 1105

Presents an overview of promotional strategies: advertising, sales promotion, direct marketing, event marketing, publicity, trade shows, and public relations. Intended for those pursuing a concentrated marketing program. Examines those areas of promotion on the basis of where each fits in the promotional mix and when you should best use them. Prerequisites: MKTG 1102 and COMM 1100

Examines the fundamental skills and processes of professional selling. The focus is "needs based" selling in a business-to-business environment and also prepares the student for a range of life skills such as interviewing for jobs or "selling" ideas within a firm. The course concentration reflects the role of the sales person within any firm and the importance of customer interface as a primary method of providing customers with needed products or services as solutions to business problems and opportunities. Course activities include role-play and working in terms to develop, deliver and critique business-to-business presentations. This course forms a foundation for advanced study in working in teams to develop, deliver and critique business-to-business presentations. This course forms a foundation for advanced study in Relationship Sales. Negotiation and Sales Management courses. Prerequisites: MKTG 1102 and COMM 1100

Includes descriptive statistics, including numerical and graphical presentation of data, measures of central tendency and dispersion, elementary probability, index numbers and time series. Introduction to inferential statistics through selected topics such as sampling, confidence limits of the mean, hypotheses testing and simple linear regression. Spreadsheets are used for calculations.

Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, secured transactions, employment, agency and business organizations. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.

This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project. Prerequisites: MKTG 1102 and BSYS 2070

This course concentrates on using complex formulas, charts and graphs, database lists and the consolidation of worksheet data within Excel to solve spreadsheet management tasks, and to manage data and lists. As well, students will learn how to use Powerpoint to create advanced, professional presentations. Students will also be provided with a general overview of contact management and scheduling software. Prerequisites: BSYS 2070

Presents a study of promotional support activities used as part of an integrated marketing communications plan. Loyalty programs, couponing, specialty advertising, premiums and incentive programs are examples of the sales promotion tactics covered. Emphasis is on when and how to use them. Prerequisites: MKTG 2202

Examines the concept of direct marketing and why it has become an essential part of today's marketing strategies. This course studies the elements of direct marketing and how to apply them in creating a direct marketing plan that is part of an integrated marketing campaign.

Presents a study of planning and executing public relations campaigns including communication's techniques, media relations, special events, trade and consumer shows, exhibitions and lobbying. The course focuses on both external and internal publics, tactical planning to meet realistic budget constraints and budget development. Students experience hands-on, practical application of the basic public relations tactics. Emphasis is placed on developing campaigns as part of an integrated marketing communications plan. Prerequisites: MKTG 2202

An application course that covers the basics of copywriting and design principles for print and broadcast advertising. The course teaches students how to work effectively with art departments and designers and gives them a perspective of what's involved in creative productions. Students develop portfolio pieces in this course using InDesign. Prerequisites: MKTG 2202

Examines how the database plays an integral part in prospecting and establishing customer relationships. This course focuses on planning, designing and managing a marketing database, as well as an introduction to analytical techniques used for analysing transactional and promotional data.

Examines the development and execution of the media plan. Students maintain close contact with agency media buyers and other industry factors to ensure a practical direction to the course. Quantitative media planning techniques are evaluated in light of most recent computer applications. Provides marketable skills in media planning and buying, to qualify students for career entry consideration in advertising agencies. Prerequisite: MKTG 3218 or a minimum of one year's experience in an agency media department.

This course integrates concepts learned throughout the Marketing Management program. You will use strategic analysis to evaluate opportunities, develop strategy, make business decisions and evaluate outcomes, ultimately applying these concepts to prepare a formal marketing plan. The role and importance of strategic development and planning for marketing decision-making is an underlying precept. Learning activities include lectures, discussion, case studies, research, and scholarly readings. Prerequisites: MKTG 1102

Presents a capstone course in which students work in teams of five or six to develop and present to a client a comprehensive promotion campaign with real world constraints. Students incorporate theoretical concepts of marketing and promotions into practical applications in developing their client's campaign. Students practise "pitching" the account in competition with other teams. Prerequisites: All Level 3 courses.

Provides students with a work experience position in a wide spectrum of industry sectors. On-the-job performance is fully evaluated. Prerequisite: All Level 3 and 4A courses (this is a capstone course).

A "how to" course that allows students to learn all phases of website design, including developing a creative strategy, creating an information and page architecture, and production of the website. Using Dreamweaver and Photoshop, students learn how to make simple graphics, use tables, FTP files to the web, create Javascript rollovers, as well as numerous other design and HTML features. This results in a final project - a personal website for the student. Students also explore leading direct marketing and interactivity concepts for website design.

The Internet has profoundly transformed the way business is conducted locally and globally. Rapidly advancing technology will continue to change how businesses operate for at least the next ten years. This course examines the model of Electronic Business as it exists today and how marketing fits into it. It also examines how financial transactions occur in E-Commerce. Students will learn how to apply conventional marketing tactics to the Internet. Through hands-on application in a computer lab, they will create an online marketing communications piece for their portfolio. They will also develop a marketing plan for an electronic based business. The course ends with a look at the future for Electronic Marketing. Prerequisite: Successful completion of all courses in terms 1, 2, 3 and 4A.