Check for current Marketing Communications program availability. Once accepted, your seat in the program will be reserved.
There is no other program in BC like the Marketing Communications program. You will graduate with a core business foundation, and extensive specialized training that fully prepares you for a career in marketing communications.
The first year sets your foundation of business knowledge, covering general marketing, accounting, statistics, business communications, and more.
The specialized course content in the second year prepares you to be a valuable employee the instant you walk in the door of your new job.
Your learning focuses on:
When you graduate, you’ll be ready to take on any of these assignments for any organization, big or small:
Plus, you’ll learn important team skills and time management skills that will help you get ahead in this industry.
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
Class structure differs from course to course, however, you will attend lectures and labs for each. In lecture, the faculty provides the content necessary to establish a foundation. Practical application follows in the lab environment, where class sizes are approximately 20 students.
You will become skilled in several industry-standard software packages, ranging from Adobe InDesign, for advertising design, Advanced MS Excel for Marketing Performance Analysis, to Snap Surveys or SPSS, for marketing research.
You will have many individual projects, but also many group projects. Working on assignments for real-world clients is a part of most courses. Oral presentation skills are essential in this business, and you will have plenty of time to develop these skills in class.
The faculty team for your specialized courses works together closely to create an integrated approach to delivering content. Many projects cross-over several courses, giving much more real-world meaning, depth and breadth to the program, and helping create learning efficiencies for you.
In your final term of study, you will embark on a 10-week, four-day-a-week internship where you work directly in the offices of a company in a job of your choice. This is your opportunity to put your skills to work. Your internship serves as valuable credential on your resume and is also an opportunity to gain employment.
While taking Marketing Communcations, you will be busy - but it is a good kind of busy. That’s what our grads tell us!
Aside from the regular activities of post-secondary education, like going to class and writing exams, you will do a lot of project work that is directly related to your area of employment interest. These assignments are not just something you hand in for marks; they become your portfolio pieces and can directly help you secure your first job.
You'll have ample opportunity to make close links with industry. You will meet people who work in the field through projects, guest speakers, campus events, student-led industry-affiliated associations, and ultimately, through your internship.
The market requires a high level of competency to succeed in marketing, and the BCIT Marketing Management graduate is equipped to make a positive contribution right from the start. The Marketing Communications program graduates are employed in a variety of positions within advertising, interactive marketing, public relations, event marketing, broadcasting and publishing, non-profit, database marketing, as well as in promotions and more mainstream positions such as branding, product planning and marketing strategy.
As a graduate, you will have an extensive variety of employment opportunities because this program is not focused on just one type of job. The variety of specialty courses equips you with the tools to seek employment in those respective areas as well as in more general marketing positions.
You can work for a large full-service agency like Cossette Communication, a PR company like National, a promotions firm like the Pace Group, a large company like BC Lottery Corporation or TELUS, a not-for-profit like BC Children's Hospital or any number of small to medium sized firms.
You can work in any industry. Grads are working for lululemon but they are also working with mining companies in Investor Relations positions. Some grads become media buyers while others sell media space. Others choose to move to other parts of the world. We have successful grads in many countries - Spain, Mexico, US, Britain, and China to name a few, and of course, grads work in other parts of Canada, too.
Many students come to this program with a degree and leave BCIT with a career path for life. Others come with less post-secondary education, get their training here, get a job and then finish their degrees on a continuing education basis. Others chose to pursue their degree upon completion of their diploma, before seeking employment. The choice is yours.
Do you have a degree, diploma, or completed a substantial amount of post-secondary courses? You may qualify for advanced placement into the Marketing Management - Marketing Communications program. Students that qualify for advanced placement can enter the program in the middle of first year or the beginning of the second year depending on the number of transfer credits received.
Acceptance into advanced placement is dependent on a number of factors including: seat availability, course transfer credits, and the number of applications received. Most applicants are required to complete additional course work before entering their desired program. Early application is strongly recommended.
Entry into the middle of Year 1 (January)
Entry into the start of Year 2 (September)
When applying for advanced placement, you must submit the Course-by-Course Self-Assessment form [PDF] with your online application.
For more information about eligibility requirements and the application process, please download the Marketing Management - Marketing Communications Advanced Placement Guide [PDF].
Each specialty course in the second year is taught by an instructor who is both an industry expert and a talented educator. All instructors bring current, relevant job experience to the classroom while many instructors still work in the industry.
Several of these faculty members have received the School of Business Excellence in Teaching Award. The faculty team also meets each term to refresh course content and ensure that the courses remain on the leading edge.
Key faculty members:
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