Part-time Certificate 6330cert

Advanced Marketing Management

This program is offered for students who wish or need to obtain a Certificate in Advanced Marketing Management by studying on a part-time studies basis. It enables you to pursue lifelong learning while maintaining daytime employment or other activities, by attending evening or weekend classes or studying as an online learner.

This program is a logical next step for students interested in a marketing-oriented career who have completed one of the Marketing Management, part-time studies Management Certificates. Courses you have completed to obtain your Certificate in Marketing Management that are also included in the program matrix below, may count toward this program and do not have to be repeated.

The Program

This part-time studies program builds on your Marketing Management Certificate, enabling you to gain additional marketing and general business competencies to develop a more well-rounded foundation.

In this program you will broaden your understanding of core business concepts and develop additional marketing skills, while experiencing BCIT's unique blend of academic learning and applied knowledge.

Program Entry

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that's right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there's space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.

To be successful in BCIT's fast paced applied learning environment, it is strongly recommended that students have English proficiency in all four language skills: reading, writing, speaking, and listening. Two years of education in English in an English-speaking country and English 12 are strongly recommended for success. For information on English equivalencies, testing and upgrading options, visit:

Application processing

Ongoing throughout the year.

Entrance requirements

Students are required to submit a Program Declaration form for this program.

Completion of a Marketing Management Certificate is required prior to completion of this Advanced Marketing Management Certificate program.

Previous work experience in a marketing-related position will be advantageous, but is not required.

Program declaration

To determine if the courses you intend to take will be applied towards a credential you must declare your program. This ensures that BCIT is aware of your intent to complete the program as it is currently outlined.

Program declaration enables you to declare a program of study and outline the courses you plan to complete to meet the program requirements. Program declaration also provides the opportunity to apply for transfer credit. Upon approval, a confirmation letter will be mailed to you outlining your program of study.

To declare your program, please submit the Part-time Program Declaration Form [PDF]. This form is also available at Student Information and Enrolment Services. Please allow approximately six to eight weeks for processing.

Scheduled intakes

Ongoing Part-time Studies intakes: January, April and September

Prior Learning Assessment & Recognition (PLAR)

Some entry-level courses are eligible for Prior Learning Assessment and Recognition (PLAR). If you believe that you already possess the skills and knowledge that would otherwise be gained by completing a particular course, please contact the Program Assistant for application information.

Costs & Supplies

Tuition fees

Please see the Part-time Studies Fees page for information on tuition fees and refunds.


Program delivery

This part-time studies program is offered on a course-by-course basis, allowing you the flexibility to complete courses in any order, provided that any required course prerequisites have been completed. Students register for each course individually, and may undertake studies in any term (Winter, Spring/Summer or Fall). While you may choose the pace of your studies, all program requirements must be completed within seven years as per BCIT Policy 5103 - Student Evaluation [PDF].

Please note that some courses in this program are offered only once or twice per year, and BCIT reserves the right to cancel courses if enrolment is insufficient.

In-classroom delivery is available for most courses in the program. Some courses are also offered online.

The length of most online courses is 12 weeks. Online learning students should plan to spend an average of seven-to-ten hours per week on their studies for each course.

Program matrix

Check current availability of courses for this program.

1. Required: (45.0 credits)
Students are required to complete one of the following Marketing Management Certificates:
2. Required Courses: (44.0 credits) Credits
Note: Each of the courses in this section must be completed to obtain the Advanced Marketing Management Certificate. Courses which were included in your Management Certificate cannot be credited again toward this section. To make up your credit total for this section, choose additional courses from the list of elective courses in section 3 of the Program Matrix.
  BSYS 1001 Business Information Systems 1 - Office 2013 3.0
  BSYS 2051 Business Data Analytics with MS Excel 2013 3.0
  BUSA 2005 Principles of Management 4.0
  COMM 2202 Business and Technical Correspondence 3.0
  ECON 2100 Microeconomics 3.0
  FMGT 1100 Accounting 1 4.0
  FMGT 2100 Accounting 2 5.5
  MKTG 3309 Marketing Research 4.0
  OPMT 1110 Business Mathematics 4.0
  OPMT 1197 Statistics for Business and Industry 4.5
  ORGB 1105 Organizational Behaviour 4.0
  COMM 1103 Introduction to Business and Technical Communication 3.0
  COMM 1106 Introduction to Business and Technical Communication (With Language Development Component) 3.0
3. Complete a minimum of 1.0 credit (or more as needed to achieve overall program credit total) from the following list of electives: Credits
Note: You may choose from Section A only, or up to a maximum of 6.0 credits from Section B and the balance from Section A. Courses which were included in your Management Certificate cannot be credited again toward this section.

Section A:

  BLAW 3100 Business Law 4.0
  BUSA 2205 Entrepreneurial Management 3.0
  COMM 2203 Business and Technical Reports 3.0
  ECON 2200 Macroeconomics 4.0
  FMGT 3510 Finance 1 4.0
  MKTG 1019 Media Relations 3.0
  MKTG 1120 Event Planning 3.0
  MKTG 1218 Inside Sales 3.0
  MKTG 1312 Writing Creative Copy 3.0
  MKTG 1323 Effective Public Speaking 3.0
  MKTG 1324 Small Business Development 3.0
  MKTG 1342 Trade/Consumer Show Marketing 3.0
  MKTG 1352 Strategic Online Marketing 3.0
  MKTG 1550 Social Media for Business 3.0
  MKTG 1552 Social Media Marketing 3.0
  MKTG 2205 Marketing of Services 3.0
  MKTG 2212 Strategies in Customer Service 3.0
  MKTG 2220 Managing the Sales Force 3.0
  MKTG 2317 Sales Promotion Techniques 3.0
  MKTG 2319 Advanced Professional Sales 3.0
  MKTG 2438 Digital and Direct Marketing 3.0
  MKTG 3218 Media Planning and Buying 3.0
  MKTG 3321 Public Relations 3.0
  MKTG 3322 Promotional Strategies 3.0
  MKTG 3332 Selling to Key Accounts 3.0
  MKTG 3342 Negotiating Skills 3.0
  MKTG 3406 Brand Innovation and Development 3.0
  MKTG 3418 Advertising Design Production 3.0
  MKTG 3421 Strategic Communications 3.0
  MKTG 3554 Digital Branding 3.0
  MKTG 4340 Marketing Planning Fundamentals 3.0
  MKTG 4501 Strategic Marketing Management Simulation 3.0

Section B: Complete up to a maximum of 6.0 credits from this section.

  BCST 1150 Radio Broadcasting Introduction 3.0
  BCST 1160 Television Broadcasting and Video Introduction 3.0
  FUND 1215 Essentials of Fundraising 3.0
  FUND 2215 Fundraising Marketing 3.0
  NPMA 1500 Nonprofit Leadership 3.0
  NPMA 1850 Law and Governance 3.0
  MKTG 1119 Sports Marketing 3.0
  MKTG 1121 Off-Premise Catering Planning 3.0
  MKTG 1122 Wedding Planning 3.0
  MKTG 1123 Sustainable Event Management Operations 3.0
  MKTG 1140 Retail Strategy 3.0
  MKTG 1150 Essentials of Industrial Distribution 3.0
  MKTG 2225 Project Management in Marketing 4.0
  MKTG 2420 Visual Merchandising 3.0
  MKTG 3315 Sponsorship and Corporate Social Responsibility 3.0
Total Credits: 90.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Many courses are also offered through distance and online learning.

Continue your education

BCIT offers part-time students the opportunity to complete a series of credential programs, ultimately leading to a Bachelor of Business Administration. If you apply and qualify, you can work towards the following credentials:

  1. Marketing Management, Certificate
  2. Advanced Marketing Management, Certificate
  3. Business Administration (Marketing Option), Diploma
  4. Bachelor of Business Administration

Graduating & Jobs

Job Opportunities

This program enables the graduate to expand his or her role with a current employer or seek new career opportunities with another organization. Marketing-related jobs are found in manufacturing, wholesale distribution, retail, hospitality, advertising, public relations, event planning, tourism and service organizations.

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2012-2014 BCIT Outcomes Surveys of 2011-2013 graduates and for Degree 2010-2012 graduates. The reports are organized into three-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

Contact Us

Christina Hagberg
Part-time Studies Program Assistant - Marketing Management
604-412-7675 |

Stacy Laviolette
Part-time Studies Coordinator - Marketing Management
604-412-7608 |

Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

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