Part-time/Distance & Online Learning Associate Certificate 630zacert

Retail Marketing Management

Whether you are planning to start a career in retail or are looking to make the transition from sales associate to a senior position at the operational or head office level, BCIT’s Retail Marketing Management associate certificate program can help you get there.

This unique program is a partnership between BCIT and key retail industry leaders to quickly give you the essential skills and knowledge for many retail opportunities. And in fact, the opportunities for retail sales associates, supervisors, and managers are expected to grow over the next eight years.

Through this program you’ll obtain skills and knowledge that enable you to seek employment in the fastest-growing industry in BC and earn a credential that is recognized by industry and can lead to progressive career opportunities.

About the program

  • Earn your associate certificate in approximately 3 – 6 months
  • Focus on specialized retail techniques and supervisory skills
  • Designed for students with or without prior experience looking to advance a career in retail marketing management
Learn more in the Program Details about how BCIT prepares you for a rewarding, exciting career.

Who should complete the Retail Marketing Management Associate Certificate?

This program might be right for you if:
  • You work well in a team
  • You’re outgoing and personable
  • You enjoy a fast-paced work environment
  • You’re interested in a career in a growing industry

What grads can do

Through this program, you’ll be developing the job-relevant skills today’s retail companies need the most. Upon completion of your associate certificate, you’ll have the foundation of knowledge you need for success in visual merchandising, supervising retail teams, brand innovation and more.

Find out more about the opportunities awaiting you at the Graduating and Jobs page.

Program Entry

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that's right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there's space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.

To be successful in BCIT's fast paced applied learning environment, it is strongly recommended that students have English proficiency in all four language skills: reading, writing, speaking, and listening. Two years of education in English in an English-speaking country and English 12 are strongly recommended for success. For information on English equivalencies, testing and upgrading options, visit:

Application processing

Ongoing throughout the year.

Program declaration

Effective January 7th, 2016, program declaration requests must be completed online. A declaration fee will be assessed at the time of the request. BCIT will no longer accept paper program declaration requests starting January 7th, 2016. Students who submitted paper declaration requests prior to January 7th, 2016 are not required to pay the fee.

Declaring your Part-time Studies program ensures that BCIT is aware of your intent to complete a program as it is currently outlined. BCIT continuously reviews programs and implements changes based on industry and market trends. Program declaration guarantees that credit for courses which are a part of your program will be honoured despite program requirement changes.

Program declaration also provides the opportunity to apply for transfer credit.

It is not necessary to declare prior to registering in most Part-time Studies courses. It is a good idea to complete one or two courses before submitting your program declaration. Check your program's entry page for specific requirements.

Upon approval, a program plan will be sent to you confirming your program of study.

Declare Now

Please allow approximately 8 weeks for processing.

Scheduled intakes

Ongoing Part-time Studies intakes: January, April and September.

Costs & Supplies

Tuition fees

Please see the Part-time Studies Fees page for information on tuition fees and refunds.

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.


Each course in your program is designed by industry professionals to make sure you get the most current techniques and skills you need for today’s employment. Through a series of unique courses, you’ll develop a foundation of core concepts and abilities in areas like marketing, retail strategy, merchandising, and more. You’ll even earn real-world experience through your retail practicum.

Program matrix

Check current availability of courses for this program.

1. Required Courses (15.0 credits): Credits
  BUSA 1305 Supervisory Skills 3.0
  MKTG 1102 Essentials of Marketing 3.0
  MKTG 1112 Customer Relations 3.0
  MKTG 1140 Retail Strategy 3.0
  MKTG 2420 Visual Merchandising 3.0
2. Complete 9.0 credits from the following list of electives: Credits
  BLAW 3100 Business Law 4.0
  BUSA 3455 Introduction to E-commerce 3.0
  FMGT 1152 Accounting for the Manager 3.0
  MKTG 1352 Digital Marketing 3.0
  MKTG 1550 Social Media for Business 3.0
  MKTG 1554 Fundamentals of Branding 3.0
  MKTG 2225 Project Management in Marketing 4.0
  MKTG 2438 Digital and Direct Marketing 3.0
  MKTG 2525 Global Marketing 3.0
  MKTG 3406 Brand Innovation and Development 3.0
  MKTG 3525 Global Advertising and Promotions 3.0
  MKTG 3554 Digital Branding 3.0
  MKTG 4015 Retail Practicum 3.5
Total Credits: 24.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

This program is a unique blend of core courses and electives to give you a solid understanding of key retail concepts while also letting you choose electives that match your personal career goals.

Developed by retail professionals along with input from industry leaders, this program gives you the most current skills and knowledge that today’s employers a looking for. This includes practical, usable techniques from the classroom as well as real-world experience through your retail practicum.

With a mixture of classroom and online courses available, you can get the training you need for an exciting career in a flexible format that matches your needs and schedule.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Many courses are also offered through distance and online learning.

Graduating & Jobs

By earning your associate certificate, you’ll be strengthening your resume with skills retail stores and corporations are looking for. The practical knowledge you gain through this program prepares you to find new opportunities or enhance your current position for success far into the future.

Some job opportunities include:
  • Store Manager
  • Retail Supervisor
  • Team Leader
  • Retail Marketing Coordinator
  • Marketing Assistant
  • Sales Associate
You may choose to enter the workforce immediately upon graduation, or you might also consider continuing your education for even more advanced skills and access to more career options. The course credits you earn in this program may be transferable to other programs within the BCIT Marketing Management department.

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit it to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

Contact Us

Christina Hagberg
Part-time Studies Program Assistant - Marketing Management
604-412-7675 |

Stacy Laviolette
Part-time Studies Coordinator - Marketing Management
604-412-7608 |

Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

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As well, if you meet any of the following criteria, please follow the links for more information, instead of sending the form:

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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