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overview
This unique program is a partnership between BCIT and key retail
industry leaders. Job opportunities in the BC retail sector are
expected to increase with about 97,000 new positions becoming available
by 2011. Opportunities for retail sales associates, supervisors, and
managers are expected to grow over the next eight years.
Whether you are planning to start a career in retail or are looking
to make the transition from Sales Associate to a senior position at the
operational or head office level, BCIT's Retail Marketing Management
Associate Certificate program can help you get there. Through the
program you can obtain skills and knowledge that enable you to seek
employment in the fastest-growing industry in BC, and earn a credential
that is recognized by industry and can lead to progressive career
opportunities.
program entry
Entrance requirements
There are no admission requirements to the program because it is offered through Part-time Studies on a course-by-course basis. As a general rule, the equivalent of BC Grade 12 Math and English is a definite asset for success in your studies. You may register for our courses online (click on the Add to Cart button while viewing a course Webpage), in person at our Burnaby or Downtown campuses, or by telephone, 604-434-1610 or toll-free at 1-866-434-1610 (Canada and United States only).
BC provincial exams
For programs beginning in August 2007 or later which require Grade 12 Math and Science courses, BCIT will not require the applicant to write the provincial exam. Provincial exam marks will still be required for English 12, Communications 12, and Technical and Professional Communications 12.
Program approval
To determine if the courses you intend to take will be applied towards a credential you must apply for Program Approval.
Program approval enables you to declare a program of study and outline the courses you plan to complete to meet program requirements. Program approval also provides the opportunity to apply for transfer credit. Upon approval, a confirmation letter will be mailed to you outlining your program of study.
To apply for program approval, please submit the Part-time Studies Application for Program Approval [PDF, 566 KB]. This form is also available at Student Information and Enrolment Services. Please allow approximately six to eight weeks for processing.
courses
Program delivery
This Part-time Studies program is offered on a course-by-course basis. Provided that you have completed any prerequisites required, you may register for and complete courses in any order. All courses are delivered face-to-face in the classroom, and if you prefer some may be taken through the Internet or by Correspondence. The length of most courses is 36 hours of classroom time (or equivalent for Internet or Correspondence delivery). As a guide, you should plan on 1-2 hours of homework for every 1 hour of classroom time (i.e. for each 3-hour class, allow an additional 3-6 hours of independent study time).
Program matrix
| 1. Required Courses: |
Credits |
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BUSA 1305 |
Supervisory Skills
Designed for new supervisors or those seeking a higher level of leadership responsibility. The purpose of this course is provide students the opportunity to gain a level of self-understanding of the field that will assist them in correctly identifying their own strengths and areas for improvement with respect to leadership, team, conflict-management and communication skills. Study will include the performance side of supervision as the areas of performance appraisal, training and development and motivation are explored. Through the use of interactive cases and structured experiences, students will increase their self-confidence and leadership abilities and establish a foundation for further training in supervision and management.
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3.0 |
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FMGT 1152 |
Accounting for the Manager
Covers the accounting function and the services it provides to the manager. Topics include how to interpret statements, reports, budgets, etc., in managerial decision-making. PLEASE READ THE FOLLOWING IMPORTANT PROGRAM INFORMATION: In response to the changes being implemented July 1, 2010, by the Financial Planners Standards Council (FPSC), towards the CFP (Certified Financial Planner -TM) program, BCIT is introducing an updated Associate Certificate in Financial Planning program. The existing program, with the addition of FMGT 4911 - Capstone Course for CFP Certification, will complete the changes to the new Associate Certificate program. This change to the program will meet the updated CFP program academic requirements and is anticipated to commence in Fall 2010. Students pursuing the CFP program (who will be writing the CFP exam after June 2010) will be expected to take the additional Capstone Course for CFP Certification, (FMGT 4911), to meet the requirements of the CFP program changes. For further CFP information: http://www.fpsc.ca/cfp-certification
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3.0 |
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MKTG 1102 |
Essentials of Marketing
Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.
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3.0 |
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MKTG 1112 |
Customer Relations
Covers the importance of customer service. In today's service-oriented economy, excellent service is more than a competitive edge, it is a survival skill. Customer relations is designed to have a broad application for people at all levels in business and industry who will deal directly with customers, both internal and external. Students will benefit from the strategies and practical hands-on approach of this course. Covers defining quality service; developing excellent customer relations skills; effective communication techniques; problem-solving; listening/questioning skills; developing excellent people skills.
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3.0 |
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MKTG 1140 |
Essentials of Retailing
An overview of the retail environment, starting with global trends and narrowing the focus to North American issues and ultimately examining the most important issues facing British Columbia and Vancouver retail sectors. Topics include: retail operations, logistics, buying, merchandising, human resources, customer relations and marketing.
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3.0 |
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MKTG 2420 |
Merchandising and Display Strategies
This course will review the key principles of merchandising and display across a spectrum of retail environments. Emphasis will be placed on the evolution of merchandising and display theory and tactics, with a comprehensive review of contemporary strategies.
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3.0 |
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OPMT 1192 |
Inventory Planning and Control
This course presents and examines inventory concepts as applied in manufacturing and distribution environments and the inter-relationships between them. It covers objectives, planning levels, demand types, forecasting, order point systems, MRP, different costing types, ABC analysis, order quantities, purchasing, capacity, DRP and warehouse control. Students will be encouraged to apply these concepts at their workplace.
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3.0 |
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| 2. Complete 3.0 credits from the following: |
Credits |
| |
MKTG 1352 |
Electronic Marketing
The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.
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3.0 |
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MKTG 2212 |
Strategies in Customer Service
Provides an overview of what constitutes the area of customer service. Designed to cover customer service from a strategic perspective and will cover such things as corporate image, personal presentations, customer interaction, customer definition, service definition and industry trends. Focuses on the importance of selecting, training, and empowering employees to work on behalf of the customer. Prerequisites: MKTG 1112
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3.0 |
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ORGB 1105 |
Organizational Behaviour
This course presents the study of factors that either influence or are influenced by people at work. Focuses on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision-making; and individual factors such as personality, attitudes, perception and motivation.
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4.0 |
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| Total Credits: |
24.0 |
Check current availability of courses for this program.
Transfer credit
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if
they transfer to courses here at BCIT? Check out BCIT's
Transfer Equivalency Database to find out.
graduating & jobs
Apply for graduation
Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF, 561 KB] and submit to Student Information and Enrolment Services.
Allow approximately six to eight weeks for processing.
All financial obligations to the Institute must be met prior to issuance of any credential.
As BCIT strives to keep our programs current, programs and courses are subject to change without notice.
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