Professional Sales Option Full-time Diploma 630vdiplt

Professional Sales

The BCIT Professional Sales diploma program is one of the most respected in Canada and our graduates are sought after by industry. This program will prepare you for a career in the dynamic field of business-to-business selling. Companies require skilled sales professionals to develop new customers and build mutually-beneficial relationships. You will learn how to apply proven sales methods, develop sales strategies and implement marketing skills and new technologies to develop new business and retain customers.

BCIT Professional Sales students also learn to:
  • Generate potential customers and make customer contacts
  • Implement a client-centric sales process
  • Diagnose customer needs
  • Deliver customer service as a competitive advantage
  • Manage CRM systems
  • Strategically apply business intelligence
  • Negotiate complex sales agreements

Sales Practicum

As part of our applied approach to a Professional Sales education, you will participate in a 10-week work experience (practicum) in the final term of the two year program. This allows you to build valuable experience 'on the job' and apply the sales skills you have learned from all of your courses. The practicum may lead to a job offer from the sponsoring company - on average 70% of students receive job offers.

In preparation for the practicum, BCIT hosts a career night with 50+ companies looking for practicum students and/or future employees. This is also an opportunity for students to network with past grads and potential employers and evaluate the wide range of employment opportunities available.

Professional Sales Jobs & Careers

Graduates of the Professional Sales diploma program have the necessary skills and strategies to start a rewarding sales career.

Entry-Level Positions:
  • Inside Sales Representative
  • Client Services
  • Sales Development Representative
  • Lead Generator
Mid-Level Positions:
  • Account Manager
  • Key Account Manager
  • Territory Manager
  • Business Development Manager
  • Sales Manager

International Exchange

BCIT offers a number of international exchange opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. Learn more about international exchange opportunities and international double degrees with internships.

Accredited Program

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and is listed as one of the 'Top Universities for Professional Sales Education' by the Sales Education Foundation.

Program Entry

You enjoy a challenge and you thrive on personal interaction. You like to engage people in conversation, make friends, and build relationships in person and through social media. You also like to solve problems and help others achieve success.

Your future? You have a sense that your personal success will be connected to financial rewards in the world of business. But where might you fit in? Through a diploma in Professional Sales, you can build on your personality traits and begin working towards a dynamic, financially-rewarding career.

Check for current Professional Sales program availability. Once accepted, your seat in the program will be reserved.

Application processing

Open to applications beginning November 1st (or next business day).

Entrance requirements

Applicants must meet all entrance requirements and will be accepted on a first qualified basis as long as space remains.

Read more about how to meet BCIT’s entrance requirements

Recommended for success

  • Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.

  • It is strongly recommended that you assess your fundamental mathematical skills. The Mathematics Self-Diagnostic Test [PDF] is voluntary. If you find these problems difficult, we strongly recommend that you attend OPMT 0199. You should be able to do this exercise in about an hour, after which you should compare your answers with the correct ones supplied. If you scored less than 20 out of 26 correct, you should seriously consider upgrading your mathematical skills.

Advanced Placement

You may be eligible to apply to an advanced level of the program through 1. re-admission or 2. direct entry. The following applies to all advanced placement applicants:

  • Complete applications: you must show proof of completing all requirements (proof of registration is acceptable for advanced placement applicants) to be considered.
  • Competitive entry: if the number of applications exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
  • Acceptance based on seat availability: confirmation may not be available until approximately one week before the term begins.
  1. Re-admission: Have you completed part of this program at BCIT and want to apply to an advanced level?

    Applications are accepted throughout the year. You must submit the Course-by-Course Self-Assessment form [PDF] with your application.

  2. Direct Entry: Are you new to this program but have completed an equivalent part of it at BCIT or elsewhere and want to apply to an advanced level?

    BCIT accepts complete applications starting:

    • February 1st for level 2 (January start)
    • November 1st for level 3 (September start)

    You must submit the Course-by-Course Self-Assessment form [PDF] and proof of meeting the entrance requirements with your online application. View the Direct Entry sheet [PDF] for details.

Transfer Credit

Do you have credits from another post-secondary school?

Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.

Applications will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided (or be on file with BCIT) to process the request. A maximum of two courses per level are eligible for credit through this process.

Apply to program

The two-year Marketing Management Diploma program shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.

Candidates who wish to apply to the Professional Sales option must declare this option/specialization at the time of application.

BCIT accepts only complete applications. In order to apply:

  • Include proof of meeting all entrance requirements prior to submission
  • Convert all transcripts and supporting documents to PDF files
  • Have a credit card ready to pay the application fee
Apply Now

You can check the status of your application online at any time using the Student Information System.

Scheduled intakes

September each year.


Within two business days of submitting your completed application, BCIT will send a message to your personal and myBCIT e-mail addresses. All correspondence regarding your application will be posted to your online myCommunication account at We'll send you an e-mail when a new message is posted. It's important to watch for these e-mails or regularly check your account online.

You can expect to receive communication concerning the status of your application within four weeks.

Costs & Supplies

Tuition fees

Please see the Fees, Payments and Refunds section of the website for information on full-time tuition fees.

Books and supplies

Level 1: $775; Level 2: $500; Level 3: $700; Level 4: $600
(General estimated cost, subject to change)

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.


BCIT's Professional Sales and Marketing program provides you with the most specialized skills available, giving you an advantage in the Professional Sales industry.

First year

The first year of the program provides a foundation in business practices, including accounting, marketing, business management, communications, and more. All marketing students take the same first year courses.

Second year

The second year of the program provides advanced specialized skills in Professional Sales including:

  • Sales Skills
  • Relationship Selling
  • Consultative Sales
  • Customer Service Strategies
  • Advanced Sales and Negotiations
  • Sales Management
  • Current Issues in Sales
  • Internet Marketing Applications
  • Sales Practicum
  • Business Consulting Project

Program matrix

Level 1 (15 weeks)
  BLAW 3100 Business Law 4.0
  BSYS 1000 Business Information Systems 3.0
  COMM 1100 Business Communication 1 3.0
  ECON 2100 Microeconomics 3.0
  MKTG 1102 Essentials of Marketing 3.0
  OPMT 1110 Business Mathematics 4.0
  ORGB 1100 Organizational Behaviour 3.0
Level 2 (20 weeks) Credits
  BSYS 2070 Business Information Systems 2 for MKTG* 2.0
  BUSA 2100 Principles of Management* 2.0
  COMM 2200 Business Communication 2 4.0
  ECON 2200 Macroeconomics 4.0
  FMGT 2152 Accounting for Management 5.5
  MKTG 2202 Introduction to Marketing Communications 4.0
  MKTG 2243 Sales Skills 4.0
  OPMT 1130 Business Statistics 5.5
* denotes a half-term course
Level 3 (15 weeks) Credits
  FMGT 3222 Managerial Finance (MKTG) 4.0
  MKTG 3301 Computer Applications in Marketing 3.0
  MKTG 3306 Business Planning Principles 4.0
  MKTG 3309 Marketing Research 4.0
  MKTG 3334 Advanced Sales and Negotiation 4.0
  MKTG 3343 Sales Management 4.0
Level 4 (20 weeks) Credits
  MKTG 3304 International Marketing* 2.5
  MKTG 4380 Marketing Analytics for Strategic Decisions 4.0
  MKTG 4402 Relationship Selling* 2.5
  MKTG 4404 Industry Sales Practicum* 6.0
  MKTG 4418 Business Consulting Projects 8.0
  MKTG 4428 Current Issues in Sales* 2.5
  MKTG 4431 Internet Marketing Applications 4.0
  MKTG 4432 Customer Service Strategies* 2.0
  OPMT 1176 Project Management* 2.0
* denotes a half-term course
Total Credits: 110.5

Note: This program is completing a curriculum assessment. Some courses may be revised, added or deleted during the academic year.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

Just two years to career success

In your first year, all Marketing students receive the same core education. This serves as the foundation before you specialize in Professional Sales in your second year.

You'll learn through a combination of lectures, which focus on proving the foundation of your learning, and labs, which focus on the practical implementation of what you've learned. Labs are approximately 25 students, giving you the chance to connect with your classmates and instructor, get answers to the questions you have, and practice the skills you're learning.

  • Industry experts - Your lectures and labs are led by industry experienced instructors who go above and beyond the content of your textbooks. They bring their knowledge of the industry into the classroom, giving you relevant, up-to-date skills. Many classes also include guest speakers from leading BC companies.
  • Projects - You'll work on a variety of projects, including both individual and group assignments. You'll focus on today's business challenges, using your newly acquired knowledge to provide expert recommendations that help you apply and grow your skills.
  • Presentations - Your presentation ability must be top notch. You'll have many opportunities to hone your presentation skills to convey compelling, engaging presentations that will be invaluable throughout your career.

No amount of class time or assignments can replace the learning you'll receive through real world Business Consulting Projects and sales practicums. These opportunities let you put your skills into action, providing invaluable networking and business connections, along with resume-building experiences.

A day in the life of a Pro Sales student

A typical week features at least 25 hours in class, and as many hours invested in projects outside of the classroom. On any given day, you will:

  • Develop a PowerPoint presentation to be delivered to classmates and industry experts
  • Ride along with a sales professional to integrate classroom learning with the actual practices of a professional representative
  • In lecture, learn contemporary sales skills. Later in lab, practice these skills under the guidance of a sales expert
  • Interview a CEO to gain experience, confidence, and poise in interacting with senior managers
  • In Lab, perform a self-diagnostic test to gain a better understanding of yourself and others to increase your effectiveness as a professional sales representative
  • Meet with your project group whether in the library, a meeting room, or more casual environment like the campus coffee shop or Great Hall
  • Spend time with a faculty member to plan the next steps in defining your long-term career path.

You can also build on your in-class learning by participating in extracurricular activities on campus, including:

  • BCIT chapter of the American Marketing Association
  • Enactus (formerly SIFE - Students in Free Enterprise)
  • Association of Integrated Marketers
  • BCIT Student Association

Program length

Two years, full-time


Continuation in the Marketing Management Program Year 2

In order to be eligible to continue into the second year of the marketing management program a student must have successfully completed all required first year courses or equivalencies.

  1. At the end of first year students failing: MKTG 2202, MKTG 2243 and/or any 3 or more courses not in Marketing, will not be allowed to proceed in the program. If students wish to re-enter the program they must complete the outstanding courses and re-apply to the program.

  2. At the end of the first year of the program, students having failed one course not in Marketing may continue in the program. Their program option will be held if the failed course is successfully completed at BCIT, 10 days prior to the next term start up. If they are completing the courses at another institution then the students must provide proof of registration for the outstanding course no later than 60 calendar days prior to the term start date. An official transcript with the final grade must also be submitted before acceptance into the program option is granted.

  3. Students having failed two courses not in Marketing may continue in the program but their program option seat will not be held. If the failed courses are successfully completed at BCIT before term start up, the student can re-apply to their preferred option. If completing the courses at another institution students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date. An official transcript with the final grade(s) must also be submitted before acceptance into the program option is granted.

Students required to reapply for a program option seat in the Marketing Management Program will be competing for a limited number of seats available and are not guaranteed their first option choice.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Continue your education

Degree Completion

Marketing Management graduates can obtain transfer credit toward Business degree programs at a number of universities both within and outside the province. As well, graduates may pursue degree completion through BCIT's Bachelor of Business Administration program.

Graduating & Jobs

Your future as a professional sales and marketing graduate
Recognized + Respected = In Demand

BCIT's Professional Sales and Marketing program is well recognized and respected. The BCIT brand carries a lot of cache in the business world. As a graduate of the program, you'll be sought after from a number of BC and Canada's top companies. Your practical skill set, hands-on experience, and connections to industry will put you in demand.


A profession in sales opens the door to any industry that interests you anywhere in the world. Some examples of the types of industries you can make a career in are software, telecommunications, recruitment, cosmetics, media advertising, industrial, food brokerage, financial, services, office products, and the alcoholic beverage industry. You can choose to work in Inside Sales, Outside Sales, or Business Development positions, with great opportunity for career advancement.


BCIT grads start their careers on average making approximately $42,000 not including commissions, bonuses, and other perks like car allowances, entertainment and travel expenses.

On average, 90% of students are employed by graduation. Past graduates come back to hire out of our program, not to mention sending their children to get their Professional Sales diploma.

Degree Completion

Professional Sales graduates can obtain transfer credit toward Business degree programs at a number of universities both within and outside the province. As well, graduates may pursue degree completion through BCIT's Bachelor of Business Administration program. The BBA program provides the opportunity to continue in a part-time capacity while employed full-time. Some companies may have an education allowance that can be used towards degree completion.

If continuing the BBA full-time, there is an option of spending a semester abroad at one of our partner universities. Students from these partners come on exchange programs each year, so students in the diploma program gain another perspective. In addition, BCIT faculty have taught at some of these universities.

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2013-2015 BCIT Outcomes Surveys of 2012-2014 graduates and for Degree 2010-2012 graduates. The reports are organized into three-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Advanced Placement

Do you have a degree, diploma, or completed a substantial amount of post-secondary courses? You may qualify for advanced placement into the Marketing Management - Professional Sales program. Students that qualify for advanced placement can enter the program in the middle of first year or the beginning of the second year depending on the number of transfer credits received.

Acceptance into advanced placement is dependent on a number of factors including: seat availability, course transfer credits, and the number of applications received. Most applicants are required to complete additional course work before entering their desired program. Early application is strongly recommended.

Entry into the middle of Year 1 (January)

  • Application process opens on February 1st

Entry into the start of Year 2 (September)

  • Application process opens on November 15th

For more information about eligibility requirements and the application process, please download the Marketing Management - Professional Sales Advanced Placement Guide [PDF].

Graduate Certificate in Business Administration

The BCIT Graduate Certificate in Business Administration is also a viable option for students that have completed a bachelor's degree. This is an eight month full-time program that leads into a number of international MBA programs.

Business Consulting Project

A BCIT Business Consulting Project provides second year Professional Sales students the opportunity to work over a 20 week period, one day a week with an organization to conduct extensive market research and prepare a marketing plan or business plan. Students work in a teams of three to identify potential opportunities, conduct research, and recommend effective solutions. Students complete a comprehensive written report and deliver an oral presentation to the sponsoring organization outlining their recommendations and solutions.

Business Consulting Projects are different from traditional co-op and internship programs. Students are not assigned to actual positions, but rather fill a consulting role for businesses and organizations. Each project has a BCIT faculty member that serves as an advisor for the student consulting team. Exit surveys from participating companies show that the completed strategic business solutions have a value that far surpassed their expectations.

View a complete list of past Business Consulting Projects students have completed in a wide variety of industries.

Faculty, Advisors & Staff

All Professional Sales and Marketing faculty have industry experience at some of today's leading businesses. They're accomplished in both the sales and teaching fields, bringing their passion for this dynamic industry to the classroom.

Bruce Anthony, Professional Sales Program Head
Bruce has been in professional sales and business development for over 30 years. After studying at UBC and BCIT, and after gaining valuable business experience attempting to start a small business and managing a retail store, Bruce started in media sales in 1983. His career includes 12 years in media sales, 8 years in sales management and 10+ years working with his own firm as a Marketing Strategist. He continues to help business owners and management teams with business development strategies and corporate training.  With a wide range of experience working on strategy and business development with over 40 businesses and brands, Bruce integrates real business challenges and experiential exercises into the BCIT curriculum. He also has worked on integrating technology into course delivery including online discussion forums, social media and "gamification". His credentials include a Bachelor of Business Administration, a Diploma of Technology, Certification as a Marketing Manager, and he is a graduate of the Rogers Leadership College.

Chris Redston, Faculty
Chris brings over 25 years of business experience in the telecommunications industry to the classroom at BCIT. He started his professional career as an engineer at Bell Canada and then transitioned into sales after completing his MBA in 1991. Chris has a proven track record of sales leadership and business development. He has extensive experience in account management, sales management, B2B marketing, and distribution channel management. Chris joined the faculty at BCIT in Marketing Management in 2013. He teaches courses in Marketing, Professional Sales, and Relationship Selling. He holds an MBA from Wilfrid Laurier University, a Bachelor of Applied Science in Civil Engineering from UBC, and a Certificate in Architectural and Building Engineering Technology from BCIT. Chris is a Professional Engineer and a member of the Association of Professional Engineers and Geoscientists of British Columbia.

Contact Us

Sarah Chanway
Administrative Assistant
604-432-8571 |

Bruce Anthony
Program Head, Professional Sales
604-451-6765 |

Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Program selection and program planning
  • Applying for transfer credit and advanced placement
  • Job placement and graduate outcomes
  • Student life

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