Check for current Professional Sales program availability. Once accepted, your seat in the program will be reserved.
BCIT's Professional Sales and Marketing program provides you with the most specialized skills available, giving you an advantage in the Professional Sales industry.
The first year of the program provides a foundation in business practices, including accounting, marketing, business management, communications, and more. All marketing students take the same first year courses.
The second year of the program provides advanced specialized skills in Professional Sales including:
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
In your first year, all Marketing students receive the same core education. This serves as the foundation before you specialize in Professional Sales in your second year.
You'll learn through a combination of lectures, which focus on proving the foundation of your learning, and labs, which focus on the practical implementation of what you've learned. Labs are approximately 25 students, giving you the chance to connect with your classmates and instructor, get answers to the questions you have, and practice the skills you're learning.
No amount of class time or assignments can replace the learning you'll receive through real world Business Consulting Projects and sales practicums. These opportunities let you put your skills into action, providing invaluable networking and business connections, along with resume-building experiences.
A typical week features at least 25 hours in class, and as many hours invested in projects outside of the classroom. On any given day, you will:
You can also build on your in-class learning by participating in extracurricular activities on campus, including:
BCIT's Professional Sales and Marketing program is well recognized and respected. The BCIT brand carries a lot of cache in the business world. As a graduate of the program, you'll be sought after from a number of BC and Canada's top companies. Your practical skill set, hands-on experience, and connections to industry will put you in demand.
A profession in sales opens the door to any industry that interests you anywhere in the world. Some examples of the types of industries you can make a career in are software, telecommunications, recruitment, cosmetics, media advertising, industrial, food brokerage, financial, services, office products, and the alcoholic beverage industry. You can choose to work in Inside Sales, Outside Sales, or Business Development positions, with great opportunity for career advancement.
BCIT grads start their careers on average making approximately $42,000 not including commissions, bonuses, and other perks like car allowances, entertainment and travel expenses.On average, 90% of students are employed by graduation. Past graduates come back to hire out of our program, not to mention sending their children to get their Professional Sales diploma.
Professional Sales graduates can obtain transfer credit toward Business degree programs at a number of universities both within and outside the province. As well, graduates may pursue degree completion through BCIT's Bachelor of Business Administration program. The BBA program provides the opportunity to continue in a part-time capacity while employed full-time. Some companies may have an education allowance that can be used towards degree completion.
If continuing the BBA full-time, there is an option of spending a semester abroad at one of our partner universities. Students from these partners come on exchange programs each year, so students in the diploma program gain another perspective. In addition, BCIT faculty have taught at some of these universities.
Do you have a degree, diploma, or completed a substantial amount of post-secondary courses? You may qualify for advanced placement into the Marketing Management - Professional Sales program. Students that qualify for advanced placement can enter the program in the middle of first year or the beginning of the second year depending on the number of transfer credits received.
Acceptance into advanced placement is dependent on a number of factors including: seat availability, course transfer credits, and the number of applications received. Most applicants are required to complete additional course work before entering their desired program. Early application is strongly recommended.
Entry into the middle of Year 1 (January)
Entry into the start of Year 2 (September)
For more information about eligibility requirements and the application process, please download the Marketing Management - Professional Sales Advanced Placement Guide [PDF].
A BCIT Business Consulting Project provides second year Professional Sales students the opportunity to work over a 20 week period, one day a week with an organization to conduct extensive market research and prepare a marketing plan or business plan. Students work in a teams of three to identify potential opportunities, conduct research, and recommend effective solutions. Students complete a comprehensive written report and deliver an oral presentation to the sponsoring organization outlining their recommendations and solutions.
Business Consulting Projects are different from traditional co-op and internship programs. Students are not assigned to actual positions, but rather fill a consulting role for businesses and organizations. Each project has a BCIT faculty member that serves as an advisor for the student consulting team. Exit surveys from participating companies show that the completed strategic business solutions have a value that far surpassed their expectations.
View a complete list of past Business Consulting Projects students have completed in a wide variety of industries.
All Professional Sales and Marketing faculty have industry experience at some of today's leading businesses. They're accomplished in both the sales and teaching fields, bringing their passion for this dynamic industry to the classroom.
Glenna Urbshadt, Program Head Professional Sales
Glenna's background includes work experience with the T.Eaton Co. as Senior Divisional Manager for Western Canada, Western Regional Retail Manager for McGavin Foods, and Director and Sales Manager for Odlum Brown Investments. She has been Program Head and lead instructor in the Professional Sales option at BCIT for a number of years, and keeps in close contact with many graduates of the Marketing program, utilizing these contacts to help current students find employment opportunities. She has also taught at BCIT's partner universities in Europe during their International Weeks.
Bruce Anthony, Faculty
Bruce has been in professional sales and business development for over 30 years. After studying at UBC and BCIT, and after gaining valuable business experience attempting to start a small business and managing a retail store, Bruce started in media sales in 1983. His career includes 12 years in media sales, 8 years in sales management and 10+ years working with his own firm as a Marketing Strategist. He continues to help business owners and management teams with business development strategies and corporate training. With a wide range of experience working on strategy and business development with over 40 businesses and brands, Bruce integrates real business challenges and experiential exercises into the BCIT curriculum. He also has worked on integrating technology into course delivery including online discussion forums, social media and ‘gamification’. His credentials include a Bachelor of Business Administration, a Diploma of Technology, Certification as a Marketing Manager, and he is a graduate of the Rogers Leadership College.
Chris Redston, Faculty
Chris brings over 25 years of business experience in the telecommunications industry to the classroom at BCIT. He started his professional career as an engineer at Bell Canada and then transitioned into sales after completing his MBA in 1991. Chris has a proven track record of sales leadership and business development. He has extensive experience in account management, sales management, B2B marketing, and distribution channel management. Chris joined the faculty at BCIT in Marketing Management in 2013. He teaches courses in Marketing, Professional Sales, and Relationship Selling. He holds an MBA from Wilfrid Laurier University, a Bachelor of Applied Science in Civil Engineering from UBC, and a Certificate in Architectural and Building Engineering Technology from BCIT. Chris is a Professional Engineer and a member of the Association of Professional Engineers and Geoscientists of British Columbia.
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