Lecture demonstrations supplemented by hands-on and online/CD laboratory computer exercises afford students an understanding of basic computer terminology, hardware components and software applications as used in business. Practical exercises focus on spreadsheets and charting (Microsoft Excel), word processing (Microsoft Word), presentations and graphics (Microsoft PowerPoint), the Internet (Microsoft Internet Explorer) and operating systems (Windows XP).

COMM 1100 is designed to give students basic listening, writing and speaking skills that will allow them to prepare written and oral reports for BCIT courses and to proceed to more advanced communication courses.

Investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behaviour, and monopoly and competition. Optional areas of business application may explore labour markets, government intervention and environmental regulation. Prepares students to identify and evaluate the economic considerations they will undoubtedly encounter in business.

This course covers the full accounting cycle for individuals with little or no accounting background. Topics include accounting as an information system; introduction to accounting theory; income measure; traditional record keeping; the accounting cycle; special journals; cash and financial statements.

Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.

Reviews basic mathematics applicable to business and industry. Topics include consumer and commercial credit, simple and compound interest, financial instruments and discounting, annuities, mortgages, loans, sinking funds, leases, depreciation methods, capitalized costs, cash flow analysis, NPV and IRR. Emphasis is on maximum use of pre-programmed calculator and practical applications from the field of Financial Management. As of September 2007, this course replaces OPMT 1102 for Part-Time Studies Certificates.

Presents the study of factors that either influence or are influenced by people at work. The course will focus on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision making; and micro or individual factors such as personality, attitudes, perception and motivation.

Builds on the 1000 course by expanding on the managerial approach developed in that course. This course will concentrate on more complex spreadsheet management tasks using a popular spreadsheet package. Prerequisites: BSYS 1000

A study of the basic concepts of the management process: planning, organizing, staffing, leading and controlling. Integrated with the concurrent first-term courses and using the case-study method, it creates opportunities for the students to develop analytical, problem-solving, teamwork and communications skills, by analysing and presenting solutions to typical business problems. Topics covered include: structuring organizations, decision making and an introduction to production, human resources, controlling and strategic and tactical planning. Prerequisites: ORGB 1100

This course provides further instruction and practice in the principles taught in COMM 1100. It concentrates on more sophisticated forms of written communication: the job application package, indirect correspondence, and reports. The course might also include modules on graphics, questionnaires, telephone techniques, and organizing and running meetings. Prerequisites: COMM 1100

Presents a challenging overview of the workings of an economy. Stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Prepares students to weigh political and economic issues as they relate to their business ventures.

This course is the second of two designed to provide first year students with a general understanding of the nature, purpose and general procedures of accounting. The course examines notes and accounts receivables; capital assets; liabilities; partnerships; corporations and consolidations; international transactions; financial statement analysis; cash flow statements; manufacturing and job costing; and a review of the budget process and responsibility accounting. Prerequisites: FMGT 1100 or FMGT 1105

Presents an overview of promotional strategies: advertising, sales promotion, direct marketing, event marketing, publicity, trade shows, and public relations. Intended for those pursuing a concentrated marketing program. Examines those areas of promotion on the basis of where each fits in the promotional mix and when you should best use them. Prerequisites: MKTG 1102

Examines the fundamental skills and processes of professional selling. The focus is "needs based" selling in a business-to-business environment and also prepares the student for a range of life skills such as interviewing for jobs or "selling" ideas within a firm. The course concentration reflects the role of the sales person within any firm and the importance of customer interface as a primary method of providing customers with needed products or services as solutions to business problems and opportunities. Course activities include role- play and working in terms to develop, deliver and critique business-to-business presentations. This course forms a foundation for advanced study in working in teams to develop, deliver and critique business-to-business presentations. This course forms a foundation for advanced study in Relationship Sales. Negotiation and Sales Management courses. Prerequisites: MKTG 1102

Includes descriptive statistics, including numerical and graphical presentation of data, measures of central tendency and dispersion, elementary probability, index numbers and time series. Introduction to inferential statistics through selected topics such as sampling, confidence limits of the mean, hypotheses testing and simple linear regression. Spreadsheets are used for calculations.

The purpose of the course is to give the student an appreciation of the role of finance in business and industry and an understanding of the inter-relationships between finance and the other functional aspects of business. It is also the objective of the course to teach the student some common decision-making techniques in finance to enable him/her to react optimally under varying conditions with a business environment of ever-increasing complexity. Prerequisites: FMGT 2100 or FMGT 2190

Teaches the tools and techniques needed to execute a quantitative survey research project. Skills developed include: understanding how research fits into the strategic planning process; conducting situation analysis and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting the appropriate method for primary research gathering; designing data gathering tools; conducting effective survey fieldwork; tabulating, analyzing and reporting of primary research findings. Students in this course must complete a major quantitative survey research project. Prerequisites: MKTG 1102 and BSYS 2070

This course concentrates on using complex formulas, charts and graphs, database lists and the consolidation of worksheet data within Excel to solve spreadsheet management tasks, and to manage data and lists. As well, students will learn how to use Powerpoint to create advanced, professional presentations. Students will also be provided with a general overview of contact management and scheduling software. Prerequisites: BSYS 2070

Teaches the practical skills required to successfully launch a new venture with emphasis on how to assess new business opportunities, compose a business plan and obtain the necessary financing. Students will be able to determine whether a new business concept has sufficient potential market demand, product/service provision capacity, management skill and financial commitment to represent a successful business opportunity. Prerequisites: MKTG 1102

Builds on the basic selling skills acquired previously and develops analytical, negotiating and conflict resolution skills that are required in complex selling situations. All aspects of professional, ethical conduct leading to successful seller/client contractual relationships are addressed through lecture and role playing activities. Students will be exposed to the use of industry standard tools and techniques. Prerequisites: MKTG 2243 or MKTG 1219

Covers general principles of sales management. Emphasis is given to the human resource with stress placed on selection, assimilation, training and supervision. Examination of sales, planning, and organization. Prerequisites: MKTG 1102 and MKTG 2243

Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, secured transactions, employment, agency and business organizations. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.

Moves beyond the basic quantitative skills developed in MKTG 2309. This course teaches qualitative research, competitive intelligence, and advanced Internet research techniques. Skills developed include: designing and executing focus groups and indepth interviews; designing a competitive intelligence program; developing a competitive intelligence matrix reporting tool; locating and using both traditional and non-traditional sources of competitive intelligence information; using the Internet as a primary data gathering tool, including web-based surveys, e-mail surveys, and mining Internet discussion groups. Other emerging topics in research may also be covered if time permits depending on the particular expertise of the instructor. Students in this course complete projects in each major area of study. Prerequisites: MKTG 2309

Integrates the concepts learned throughout Marketing Management. The course is based on applying critical thinking to evaluate opportunities, develop a marketing strategy, make marketing plan decisions and evaluate the outcomes. Prerequisites: MKTG 1102

Covers professional selling skills utilizing buyer behaviour, time management and sales call planning tools. This course focuses on the interpersonal and intrapersonal intelligences. Prerequisites: MKTG 3334 and (MKTG 2243 or MKTG 1219)

Provides field work experience in the sales force of a sponsoring firm. Full evaluation of the on-the-job performance is included along with a student report on the experience. Prerequisites: MKTG 3334 and MKTG 3343

Students will work off-campus one day a week on a major project related to their marketing field of study. This project typically relates to a specific client company and is carried out under the guidance of assigned faculty members. Prerequisites: MKTG 2309 and MKTG 3301

In consultative selling, making the sale is important, but the real focus is on providing expertise which enables clients to improve company operations and productivity. Students will be able to improve their customer's productivity by learning the three roles of the consultative sales representative. These three roles are: strategic orchestrator, business consultant, and long-term business ally. Prerequisites: MKTG 2243

The course provides an overview of current issues facing the professional sales representative. Student will be able to anticipate and adapt to the latest trends and events that will impact their professional lives. Course content will focus on current research, issues, and dilemmas facing the professional sales representative. Prerequisites: MKTG 3343

The course will provide the fundamentals of how information technologies and database applications provide strategic support for direct marketing through traditional channels and through web-based channels. These strategies will be applied to create effective marketing strategies and planning tools in a variety of direct marketing channels from database driven applications from direct mail to E-Commerce. Prerequisites: BSYS 2070

The course is designed to provide an overview of what companies must initiate to build a customer focused organization. Topics will include corporate image, customer interaction, employee empowerment and measuring customer satisfaction. Emphasis will be placed on practical methods of implementation. Prerequisites: MKTG 1102