Level 1 (15 weeks)
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Credits |
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BLAW 3100 |
Business Law
Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, secured transactions, employment, agency and business organizations. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.
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4.0 |
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BSYS 1000 |
Business Information Systems
Computers and information technology are the foundation of business today. This course provides an understanding of computer terminology, operating systems, and the most popular office software used in business. Students learn to use spreadsheets (e.g. Microsoft Excel, Google Spreadsheets), word processing applications (e.g. Microsoft Word, Google Documents), and presentation and graphics programs (e.g. Microsoft PowerPoint, Google Presentations, Keynote). Students also get an introduction to cloud computing and enterprise collaboration tools. The course also provides an overview of social media, Web-based collaboration, and publishing and productivity tools (e.g. WordPress, LinkedIn, Twitter, YouTube).
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3.0 |
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COMM 1100 |
Business Communication 1
COMM 1100 is designed to give students basic listening, writing and speaking skills that will allow them to prepare written and oral reports for BCIT courses and to proceed to more advanced communication courses.
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3.0 |
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ECON 2100 |
Microeconomics
This course investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behaviour, and monopoly and competition. Optional areas of business application may explore labour markets, government intervention and environmental regulation. Prepares students to identify and evaluate the economic considerations they will undoubtedly encounter in business.
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3.0 |
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MKTG 1102 |
Essentials of Marketing
Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.
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3.0 |
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OPMT 1110 |
Business Mathematics
Reviews basic mathematics applicable to business and industry. Topics include consumer and commercial credit, simple and compound interest, financial instruments and discounting, annuities, mortgages, loans, sinking funds, leases, depreciation methods, capitalized costs, cash flow analysis, NPV and IRR. Emphasis is on maximum use of pre-programmed calculator and practical applications from the field of Financial Management.
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4.0 |
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ORGB 1100 |
Organizational Behaviour
Presents the study of factors that either influence or are influenced by people at work. The course will focus on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision making; and micro or individual factors such as personality, attitudes, perception and motivation.
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3.0 |
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| Level 2 (20 weeks) |
Credits |
| |
BSYS 2070 |
Business Information Systems 2 for MKTG*
In an information-based society, understanding data management is essential. Every enterprise requires business analytics, decision support systems (DSS), and relational database management systems in order to utilize business information to create a competitive advantage. This course builds on BSYS 1000 by expanding on the managerial approach developed in that course. This course will concentrate on more complex spreadsheet management tasks using a popular spreadsheet data analysis tool as well as creating simple databases using relational database management systems. Prerequisites: BSYS 1000
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2.0 |
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BUSA 2100 |
Principles of Management*
A study of the basic concepts of the management process: planning, organizing, staffing, leading and controlling. Integrated with the concurrent first-term courses and using the case-study method, it creates opportunities for the students to develop analytical, problem-solving, teamwork and communications skills, by analysing and presenting solutions to typical business problems. Topics covered include: structuring organizations, decision making and an introduction to production, human resources, controlling and strategic and tactical planning. Prerequisites: ORGB 1100
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2.0 |
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COMM 2200 |
Business Communication 2
This course provides further instruction and practice in the principles taught in COMM 1100. It concentrates on more sophisticated forms of written communication: the job application package, indirect correspondence, and reports. The course might also include modules on graphics, questionnaires, telephone techniques, and organizing and running meetings. Prerequisites: COMM 1100
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4.0 |
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ECON 2200 |
Macroeconomics
Presents a challenging overview of the workings of an economy. Stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Prepares students to weigh political and economic issues as they relate to their business ventures.
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4.0 |
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FMGT 2152 |
Accounting for Management
This course focuses on the context of accounting and the use of accounting information for decision making, planning, and control. It will examine how managers can utilize the tools of economics, forecasting, accounting/finance, and decision theory to aid in these critical decisions. The course will consider how differences and changes in the internal operating conditions and in the external political-economic environment can affect a manager's resource allocation decisions. Topics include incremental analysis, short- and long-run decision-making and financial analysis.
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5.5 |
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MKTG 2202 |
Introduction to Marketing Communications
Presents an overview of promotional strategies: advertising, sales promotion, direct marketing, event marketing, publicity, trade shows, and public relations. Intended for those pursuing a concentrated marketing program. Examines those areas of promotion on the basis of where each fits in the promotional mix and when you should best use them. Prerequisites: MKTG 1102 and COMM 1100
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4.0 |
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MKTG 2243 |
Sales Skills
Examines the fundamental skills and processes of professional selling. The focus is "needs based" selling in a business-to-business environment and also prepares the student for a range of life skills such as interviewing for jobs or "selling" ideas within a firm. The course concentration reflects the role of the sales person within any firm and the importance of customer interface as a primary method of providing customers with needed products or services as solutions to business problems and opportunities. Course activities include role-play and working in terms to develop, deliver and critique business-to-business presentations. This course forms a foundation for advanced study in working in teams to develop, deliver and critique business-to-business presentations. This course forms a foundation for advanced study in Relationship Sales. Negotiation and Sales Management courses. Prerequisites: MKTG 1102 and COMM 1100
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4.0 |
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OPMT 1130 |
Business Statistics
Includes descriptive statistics, including numerical and graphical presentation of data, measures of central tendency and dispersion, elementary probability, index numbers and time series. Introduction to inferential statistics through selected topics such as sampling, confidence limits of the mean, hypotheses testing and simple linear regression. Spreadsheets are used for calculations.
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5.5 |
* denotes a half-term course
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| |
| Level 3 (15 weeks) |
Credits |
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MKTG 3309 |
Marketing Research
This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project. Prerequisites: BSYS 2070 and OPMT 1130
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4.0 |
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MKTG 3311 |
Real Estate Principles 1
In combination with courses MKTG 3313, 4414, and 4330, this course will prepare you to successfully challenge the Real Estate Trading Services, the Rental Property Management, Strata Management, and Broker?s provincial licensing examinations, as required by the Real Estate Council of British Columbia. Focused on the British Columbia real estate industry model, this course includes the following general topics: fundamentals of law, British Columbia regulatory requirements, professional liability, BC tenancy law, strata corporation law, basic real estate financial statements, professional ethics, law of contract, agency law, mortgaging law, local government law, real property taxes, real property appraisal, and the Statements of Adjustment for a binding real estate contract. Prerequisite: Successful completion of Terms 1 & 2.
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4.0 |
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MKTG 3312 |
Economics of Real Estate Markets
This course builds on knowledge gained in the study of both macroeconomics and microeconomics in Levels 1 and 2. The focus concentrates on the relationship between basic economic principles and the identification and analysis of real estate market land development opportunities. You will become proficient in identifying and interpreting macro [P.E.E.S.T.] influences relevant to the ever-changing nature of real estate market opportunities. Drilling-down to the real property site, you will examine the approach to identifying, analyzing, and assessing the viability of building-out a real property site. Prerequisites: ECON 2100 and ECON 2200
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4.0 |
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MKTG 3313 |
Introduction to Real Estate Finance
This course provides an introduction to the basics of financial analysis and its applications in real estate investment and mortgage financing. It will also provide a preview of the practical role that mortgages play in the real estate market. Concepts are introduced, applications demonstrated, then you are assigned sequential real-life, market-driven opportunities from which you can apply lending industry core standards of practice. With a specific focus on real property applications, the components covered will be:MS EXCEL to the introductory level and its application to the real estate finance calculations and the visual expression of those calculations;Time Value of Money calculations; How to approach a financial problem; Anticipating and managing cash flow problems; Mortgage yields, bonuses, and discounts; Mortgage financing in relation to return, investment and property pricing; Analysis of investment and re-investment; Introduction to Project financing; Introduction to MS Project. Prerequisites: OPMT 1110
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4.0 |
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MKTG 3333 |
Building a Sustainable Real Estate Business
Business today is globally competitive and moves at a relentlessly accelerating pace. The real estate industry is no exception. Indeed, real estate markets change in moments, and are trending to function independently based on product, location, and age of product. Accordingly, to build a sustainable profit model, business leaders must simultaneously embrace teamwork understanding the benefits of collaboration at all levels, while operating decisively as individuals. Understanding both the base elements of business, the Business Case and the Business Plan with the linkage to Marketing Strategy is vital to every real estate professional today. Combined with the understanding of the concepts and application of the foregoing is the need of every successful real estate industry professional to be able to successfully implement of such tools. Marketing 3333, Building a Sustainable Real Estate Business shapes your learning through a focus on application of 7 core business concepts: High Performance Work Teams, Business Case, Business Strategy, and Marketing Communication Strategy, Real Estate and the Internet, Real Estate Customer Service Strategy, and Leadership. Prerequisites: MKTG 1102
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4.0 |
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MKTG 3334 |
Advanced Sales and Negotiation
Builds on the basic selling skills acquired previously and develops analytical, negotiating and conflict resolution skills that are required in complex selling situations. All aspects of professional, ethical conduct leading to successful seller/client contractual relationships are addressed through lecture and role playing activities. Students will be exposed to the use of industry standard tools and techniques. Prerequisites: MKTG 2243 or MKTG 1219
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4.0 |
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| Level 4 (20 weeks) |
Credits |
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MKTG 4335 |
Real Estate Practice
This course moves the student into the arena of current practice in the most active segments of the real estate brokerage industry in British Columbia. The student is expected to demonstrate a sound base understanding of those segments. This course regularly drives the student into the active marketplace to reinforce application of concepts learned in class. Progressing logically from a strategic to tactical approach, students will be introduced to an effective array of practical skills proven in the current market. An emphasis on sound, ethical, profitable business practice drives this course. Prerequisites: MKTG 3311
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6.5 |
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MKTG 4411 |
Real Estate Law and Principles 2
This course includes: law, taxation on real property, appraisal, and construction. Additionally, the characteristics of urban real estate and the market, city growth and development, location factors influencing the determination of land use and ownership, institutional lenders, the mortgage market and the functions of the real estate agency, salesperson and appraiser are examined. This course, a continuation of MKTG 3311, will prepare you to successfully challenge the Real Estate Trading Services licensing examinations, as required by the Real Estate Council of British Columbia. Prerequisites: MKTG 3311
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5.5 |
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MKTG 4412 |
Introduction to Real Estate Evaluation and Investment Analysis
This course includes an in-depth study of the most common real property evaluation methodology, then moves into the deeper consideration of the analysis of income-producing real property from the investor?s perspective. Prerequisites: MKTG 3312 and MKTG 3313
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5.5 |
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MKTG 4413 |
Mortgage Finance
This course builds on the fundamentals gained in MKTG 3313, and enables you to achieve greater competence with the skills involved in advanced mortgage finance and investment cashflow techniques. The economic environment of the mortgage market and the practical administration of mortgage loans are also examined in this course. Topics include: (1) Capital Markets, (2) Residential and Commercial Mortgage Underwriting, (3) Mortgage Administration, (4) Refinancing, (5) Appraisal, and (6) Development Lending. Prerequisites: MKTG 3313
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5.5 |
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MKTG 4414 |
Real Property Asset Management
Focuses on the unique characteristics of the specialty of real estate property management. Whether a multi-unit residential property, an office building, or an industrial park, competent asset management skills are increasingly in demand in the real estate market place. This course introduces you to the core concepts and skills necessary to deliver professional real property asset management to the consumer. Upon graduation from the Professional Real Estate program, you will be ready to challenge the Rental Property Management Licensing examination required by the Real Estate Services Act. Prerequisites: MKTG 3311 and MKTG 3312 and MKTG 3313
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2.5 |
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MKTG 4418 |
Business Consulting Projects
Students will work off-campus one day a week on a major project related to their marketing field of study. This project typically relates to a specific client company and is carried out under the guidance of assigned faculty members. Prerequisites: MKTG 2309 and MKTG 3301
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8.0 |
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MKTG 4431 |
Internet Marketing Applications
Internet Marketing continues to play an increasingly important role in the success of every organization. Marketing students need to understand how to develop and implement online marketing strategies and tactics in this constantly evolving digital world. The course covers internet-specific strategy development and marketing campaign planning and execution in many areas including, but not limited to: website design, search engine optimization, paid search, advertising, social media marketing, mobile marketing, e-mail marketing and online lead generation. This course will provide students with the required knowledge to build online marketing campaigns to increase customer acquisition, conversion, retention and growth. The course culminates in a final capstone project, in which students will build an Internet Marketing Plan for an actual business. Prerequisites: BSYS 2070
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4.0 |
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| Total Credits: |
115.5 |