Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.

Covers the importance of customer service. In today's service-oriented economy, excellent service is more than a competitive edge, it is a survival skill. Customer relations is designed to have a broad application for people at all levels in business and industry who will deal directly with customers, both internal and external. Students will benefit from the strategies and practical hands-on approach of this course. Covers defining quality service; developing excellent customer relations skills; effective communication techniques; problem-solving; listening/questioning skills; developing excellent people skills.

Provides basic training for the sales aspirant or person with no formal sales training. Develop selling techniques through practical applications and role playing. Ideal for people in sales who require or desire to brush up on their sales skills. To be successful in this course, students must be able to communicate well in English.

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English. Prerequisites: MKTG 1102

Covers the basic skills, knowledge and effective habits required to become an entry level retail leisure Travel Consultant. Topics will include Tour, Cruise, Rail, Hotel, Air, Sales, Marketing and travel industry terminology. Practical experience will be gained through individual and group research and booking assignments.

Examines the evolution, function and direction of tourism as applied in BC, using group discussions, case histories and lecture formats. Topics include historical influences on tourism, basic components of community tourism, tourism terminology, psychology of travel, tourism event legacies, and destination determination.

This course is designed to familiarize students with developing, marketing and managing successful travel and tour packages. The packaged travel industry will also be examined from the perspective of companies working with domestic and international tour operators including destinations, hotels, activity operators and transportation companies.

Focuses on the application of marketing principles and strategies to the Accommodation sector of Tourism. Includes how a variety of resort/hotel marketing departments are organized, responsibilities assigned and functions established. The role of personal selling, sales reporting and monitoring techniques, as well as communication and media used to effectively reach specified target markets will also be examined. Prerequisites: MKTG 1102 and TOUR 1260

Examines all planning involved in meetings and conferences. Topics include: program and speaker development; site and transportation selection; supplier negotiations; hospitality and delegate comfort, pre and post activities. Focus emphasizes market identification and effective promotion of the program, incentive travel, and trade-consumer shows, exhibitors and attendees. Market promotions and database identification are assessed.

This 36-hour projects-based course is intended for fundraising and community development professionals who want to experience how to turn special events into events that build capacity and connect communities. You will experience how to build an event from conception to completion, while engaging community stakeholders in the process. This course is meant to compliment the MKTG 1120 – Event Planning course. Content includes: how to build volunteer-led events, sponsorship solicitation and the basics of community relationship building.

Search Marketing is an essential part of all marketing plans today. With 90% of consumers researching online prior to making a purchasing decision, knowing how to position a company within search engines has become a sought after and valuable skill-set. This course provides practical training on how to design and develop effective search engine campaigns using SEO (search engine optimization) and pay-per-click advertising. Learn key marketing definitions, principals and best practices for search marketing. Develop skills for developing, implementing, and tracking search campaigns within various business verticals.

Examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside amateur and professional sport. This project based course will appeal to sports administrators and event organizers as well as promotion, community relations and marketing personnel who address sports marketing in their occupation. Prerequisite: MKTG 1102 or department permission.

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Event Planning Professionals are more often than not, required to plan sustainable or "green" events as part of an organization's corporate social responsibility (CSR) goals. This course will introduce you to the new international sustainable event standards, and how to measure the environmental impact of an event. The marketing and communication of sustainable strategies and green positioning as well as the measuring and reporting on sustainable outcomes to event stakeholders will also be explored.

Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Facebook. Twitter. Blogs. YouTube. Flickr. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing campaign, presented it and have it ready to implement for your small business.

Do you know how to use web analytic tools to measure the success of marketing campaigns and sales initiatives? Do you understand how metrics play a part in converting leads into sales online and how online tools can help you track the process? This course offers strategies for increasing revenue from analysis of online metrics as well as techniques for interpreting web traffic, extracting meaningful insights from data, and increasing profits. It also offers an introductory overview of how to analyze social media and email marketing reports to help drive profit.

In this course you will explore a broad range of Internet-based social media and integrating their use into overall strategic marketing efforts. The focus will be on using social media to establish and maintain an effective online presence. Among other topics, you will examine online advertising, website and search engine optimization, and analytics.

Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan. Prerequisites: MKTG 1102

Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.

Examines the basic approaches to market research. Discusses research techniques and tools and relates these tools to the decision-making process. Special applications of marketing research to simulated real-life situations are examined. Prerequisites: MKTG 2202 or MKTG 2203

The growing importance of global marketing is one aspect of a sweeping transformation that has profoundly affected the people and industries of many nations during the past 40 years. Today, global marketing is used to realize a companies' full potential. This course reflects current issues and events while offering conceptual and analytical tools that will help students apply traditional marketing planning, implementation and evaluation techniques, including the 4Ps, segmenting, targeting and positioning, and market entry strategies, to global marketing. It will also examine the social and cultural environments and the role of social media in the expanding global market place.

In the age of information, every organization must create and execute a coordinated communications strategy that enables it to build rapport with customers, voters, employees, stockholders, and competitors. This intensive course will use case studies, class discussions, and small group exercises to explore the art and science of creating cutting edge strategy driven public relations & communications plans that are successful over both 'old' and new media domains. Upon completion, you will be able to define, segment, and reach specific audiences with both traditional and new media, and respond to complex business situations.

The analytics of social media marketing and selling is the focus of this course. You will explore the principles of analytics and fine tune online social media strategies to extract better results for your brand and business. Discover how to manage multi-ad online campaigns for Google Adwords and other pay-per click programs in order to impact social media campaigns. Measure the impact of marketing on sites such as Facebook, YouTube, Twitter and more. Define specific techniques for integrating tools that will deliver measurable results on social media campaigns.

This course is designed for the working marketing or brand professional. Covering social media from the perspective of medium and large business - typically those that have a dedicated marketing or brand manager - focus will be on measuring social media return on investment, loyalty and retention, social marketing risk management, effective social media communication, and community management . Topics will include those such as, Base camps and Outposts, Social Media Meltdowns, Trolls and Negative Commentary, Your Brand's Tools, Social Commerce, and Social Media on the Go.

Corporate sponsorship is a fundraising strategy used in charitable and not for profit organizations as well as a primary revenue generation tool in sport, cause, health and a broad spectrum of community events and programs. A corporate sponsorship is able to increase organizational revenue while also playing a pivotal role in the building of organizational awareness and understanding. This 36-hour course will cover all facets of corporate sponsorship from the planning and proposal development stage through to the recruitment and management of corporate partners. The course will also focus on corporate sponsorship from the perspective of the corporate sponsor as a corporate social responsibility (CSR) strategy focussed towards supporting business objectives. This course will be of interest to persons studying event management, event marketing, fundraising, marketing, promotion and community relations or those working in any of these areas.

Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings. Prerequisites: MKTG 1102 and MKTG 2202

Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Innovation and Brand Development examines the critical steps and expertise involved in developing and presenting a successful market product, brand, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments. Prerequisites: MKTG 1102

Presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behaviour, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan.

Imagine the challenge. You are in charge of capturing your organization’s brand from the inside out…its innovation and entrepreneurial spirit, its dedication to authentic and transparent leadership and its passion to create new possibilities. Sound intimidating? In this course you will explore brand DNA and understand how it is responsible for driving your organization’s marketing and communications, cultural intelligence and business deliverables. Prerequisites: MKTG 3322

Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, secured transactions, employment, agency and business organizations. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.

Explore Office 2010. Appreciate the microcomputer as an aid to management. Introduction to basic business software which includes, MS Windows, MS Word, MS Excel, the Internet and the World Wide Web. Computer/Internet access outside class is recommended. Successful completion of this course would also meet the requirements for OPMT 1600 and BSYS 1000.

Every enterprise requires business analytics and decision support systems (DSS) in order to develop a competitive advantage. This course uses MS Excel 2010, the foundational data analysis tool, to build on the skills and concepts covered in introductory computer application courses. This course covers advanced Excel formulae, concepts, and applications using larger and more professional worksheets and focusses on the data modeling approach using Excel vs. the calculator approach. Topics include if-then modeling, built-in functions, charting, transferring data across applications, and using the built-in tools such as PivotTables, Sparklines, Slicers, PowerPivots, and/or macros. Prerequisites: BSYS 1000 or BSYS 1005

Presents both traditional and contemporary perspectives of modern management examining management and management roles in teams, projects, departments and the organization as a whole. Strategic planning, operational planning, leading, organizing and controlling for performance will be addressed. Through actual business scenarios, cases and exercises, participants gain experience in decision-making and applying theory to real world organizations.

This communication course teaches practical business communication techniques for planning, organizing, selecting, writing, and presenting information in business or industry. It covers routine memos, letters, request and reply letters, and oral presentations. It is equivalent to all full-time diploma program level 1 COMM courses at BCIT. NOTE: Students do not need to submit transcripts for entrance to this course. BUT, in the case of formal or informal grade appeals or reviews they will be asked to show proof of their English requirements. Students scoring below "C+" in English 12 should take COMM 1106 instead of COMM 1103. Students who wish to confirm their English level are strongly advised to take COMM 0015. Prerequisite: Students must have one of the following: 1) English 12 "C+" or equivalent (refer to http://www.bcit.ca/admission/upgrading/categoryb.shtml); or 2) COMM 0015 score of 70 or better.

This communication course teaches business writing skills needed to write many types of business correspondence. It covers claim, bad-news and sales letters, job applications, and the writing of procedures and instructions. NOTE: Students scoring below "C+" in level 1 COMM are required to take COMM 2002 instead of COMM 2202. To make up for a full-time diploma program level 2 COMM course, students must take both COMM 2202 (or COMM 2002) and COMM 2203 (or COMM 2003). If you have BCIT full-time diploma program level 1 COMM course credit, email cecomm@bcit.ca to apply for approval to register. Prerequisite: Students must have one of the following: 1) a final grade of 70% or better in BCIT level 1 COMM (ie: COMM 1100 or COMM 1103 or COMM 1106 or COMM 1120; or 2) a score of 70 or better in COMM 0015; or 3) an OFFICIAL transfer credit granted for BCIT level 1 or level 2 COMM course with a final grade of 70% or better (refer to http://www.bcit.ca/admission/transfer/).

This communication course teaches the business writing skills needed to produce effective business and technical reports: inspection, trip, incident, and progress reports, proposals, feasibility studies, formal reports, oral reports, summaries and graphics. NOTE: Students scoring below "C+" in level 1 COMM are required to take COMM 2003 instead of COMM 2203. To make up for a full-time diploma program level 2 COMM course, students must take both COMM 2202 (or COMM 2002) and COMM 2203 (or COMM 2003). If you have BCIT full-time diploma program level 1 COMM course credit, email cecomm@bcit.ca to apply for approval to register. Prerequisite: Students must have one of the following: 1) a final grade of 70% or better in BCIT level 1 COMM (ie: COMM 1100 or COMM 1103 or COMM 1106 or COMM 1120; or 2) a score of 70 or better in COMM 0015; or 3) an OFFICIAL transfer credit granted for BCIT level 1 or level 2 COMM course with a final grade of 70% or better (refer to http://www.bcit.ca/admission/transfer/).

This course investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behaviour, and monopoly and competition. Optional areas of business application may explore labour markets, government intervention and environmental regulation. Prepares students to identify and evaluate the economic considerations they will undoubtedly encounter in business.

Presents a challenging overview of the workings of an economy. Stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Prepares students to weigh political and economic issues as they relate to their business ventures.

This course covers the full accounting cycle for individuals with little or no accounting background. Topics include accounting as an information system; introduction to accounting theory; income measure; traditional record keeping; the accounting cycle; special journals; cash and financial statements.

This course is the second of two designed to provide first year students with a general understanding of the nature, purpose and general procedures of accounting. The course examines notes and accounts receivables; capital assets; liabilities; partnerships; corporations and consolidations; international transactions; financial statement analysis; cash flow statements; and a review of the budget process. Prerequisites: FMGT 1100 or FMGT 1105

The purpose of the course is to give the student an understanding of the role finance plays in business and industry. Corporate finance is a tool that helps managers maximize the financial performance of a company for the long-term benefit of its shareholders. In this course, students learn how firms can efficiently allocate their resources and how they can raise funds to pay for those resources on as favourable terms as possible. Prerequisites: FMGT 2100 or FMGT 2105

Reviews basic mathematics applicable to business and industry. Topics include consumer and commercial credit, simple and compound interest, financial instruments and discounting, annuities, mortgages, loans, sinking funds, leases, depreciation methods, capitalized costs, cash flow analysis, NPV and IRR. Emphasis is on maximum use of pre-programmed calculator and practical applications from the field of Financial Management.

Presents a comprehensive study of elementary statistical methods as applied to objective decision-making in business and industry. You will be required to purchase a textbook and a pre-programmed statistical calculator. (Do not buy calculator until first class meeting). Prerequisite: Basic algebraic skills to at least the Grade 11 level. Students who do not have these skills should consider taking OPMT 0199. This course is deemed equivalent to OPMT 1130, OPMT 1121 and OPMT 1208.

This course presents the study of factors that either influence or are influenced by people at work. Focuses on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision-making; and individual factors such as personality, attitudes, perception and motivation.