Tourism Management Option Full-time Diploma 630jdiplt

Tourism Management

Are you ready for an adventure in tourism? With tourism becoming one of the world’s most profitable industries, exciting job opportunities for qualified candidates are growing … and with the right training, you could make your dream career in one of the most fun industries.

The Tourism Management diploma program is designed by working industry professionals to give you the most relevant, current skills and knowledge to be successful in the challenging, varied world of tourism. In BC’s only business-focused tourism marketing program, you’ll receive rigorous, comprehensive training in all aspects of tourism like social media promotions, event planning, and more.

By getting the hands-on experience and training BCIT is known for, you’ll be prepared with the most up-to-date training, leadership skills, and confidence to begin your career in tourism.

About the program

  • 2 years full-time
  • Only business-focused tourism marketing program in BC
  • Practicum in the industry for practical experience
  • Option to apply course credits later toward your bachelor’s degree
Find out more about how earning your diploma from BCIT can help get your career on the move in the Program Details.

Who should apply for the Tourism Management Diploma?

Whether you’re recently graduated from high school, have some post-secondary education and work experience, or already have a bachelor’s degree, this diploma program can give you the specific skills for an exciting industry to help you land that first job or grow your current career.

This program might be right for you if:
  • You’re hard working
  • You’re focused on getting what you want
  • You’re personable and service-oriented
  • You’re looking to start an exciting career in tourism
If this sounds like you, enroll today to begin your new journey into tourism management at the Program Entry page.

What grads can do

With the practical skills and hands-on training you’ll get at BCIT, you’ll be prepared for a variety of jobs in tourism such as event management, hotel sales, and destination marketing. In fact, at least half of the students in this program are hired by their practicum or business consulting project host.

Additionally, you’ll have the option to apply your course credits from your diploma toward your Bachelor of Business Administration part-time or full-time for even more earning potential and wider job opportunities.

To see more about the specific jobs and opportunities awaiting you, visit the Graduating and Jobs page.

Accredited Program

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Entry

If you think this program is for you, please begin the application process early to increase opportunities for acceptance. You can apply for the Marketing Tourism management program in mid-November of each year.  This program is highly sought after and meeting the basic requirements is not a guarantee of entry.

Check for current Marketing Tourism program availability. Once accepted, your seat in the program will be reserved.

Application processing

Open to applications beginning November 1st (or next business day)

Entrance requirements

Applicants must meet all entrance requirements and will be accepted on a first qualified basis as long as space remains.

Read more about how to meet BCIT’s entrance requirements

Recommended for success

  • Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.

  • It is strongly recommended that you assess your fundamental mathematical skills. The Mathematics Self-Diagnostic Test [PDF] is voluntary. If you find these problems difficult, we strongly recommend that you attend OPMT 0199. You should be able to do this exercise in about an hour, after which you should compare your answers with the correct ones supplied. If you scored less than 20 out of 26 correct, you should seriously consider upgrading your mathematical skills.

Advanced Placement

You may be eligible to apply to an advanced level of the program through 1. re-admission or 2. direct entry. The following applies to all advanced placement applicants:

  • Complete applications: you must show proof of completing all requirements (proof of registration is acceptable for advanced placement applicants) to be considered.
  • Competitive entry: if the number of applications exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
  • Acceptance based on seat availability: confirmation may not be available until approximately one week before the term begins.
  1. Re-admission: Have you completed part of this program at BCIT and want to apply to an advanced level?

    Applications are accepted throughout the year. You must submit the Course-by-Course Self-Assessment form [PDF] with your application.

  2. Direct Entry: Are you new to this program but have completed an equivalent part of it at BCIT or elsewhere and want to apply to an advanced level?

    BCIT accepts complete applications starting:

    • February 1st for level 2 (January start)
    • November 1st for level 3 (September start)

    You must submit the Course-by-Course Self-Assessment form [PDF] and proof of meeting the entrance requirements with your online application. View the Direct Entry sheet [PDF] for details.

Transfer Credit

Do you have credits from another post-secondary school?

Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.

Applications will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided (or be on file with BCIT) to process the request. A maximum of two courses per level are eligible for credit through this process.

Apply to program

The two-year Marketing Management Diploma program shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.

Candidates who wish to apply to the Tourism Management option must declare this option/specialization at the time of application.

BCIT accepts only complete applications. In order to apply:

  • Include proof of meeting all entrance requirements prior to submission
  • Convert all transcripts and supporting documents to PDF files
  • Have a credit card ready to pay the application fee
Apply Now

You can check the status of your application online at any time using the Student Information System.

Scheduled intakes

September each year.


Within two business days of submitting your completed application, BCIT will send a message to your personal and myBCIT e-mail addresses. All correspondence regarding your application will be posted to your online myCommunication account at We'll send you an e-mail when a new message is posted. It's important to watch for these e-mails or regularly check your account online.

You can expect to receive communication concerning the status of your application within four weeks.

Costs & Supplies

Tuition fees

Please see the Fees, Payments and Refunds section of the website for information on full-time tuition fees.

Books and supplies

Level 1: $775; Level 2: $500; Level 3: $700; Level 4: $600
(General estimated cost, subject to change)

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.


You’ll learn in traditional classrooms with industry professionals, as well as with hands-on learning through consulting projects. Your practicum in the second year gives you the opportunity to work with a real client in the industry to earn practical experience and industry contacts before you even graduation. Additionally, you’ll study essential skills and topics for tourism, including live entertainment events, global marketing, digital branding, travel and tour management, and more.

Program matrix

Level 1 (15 weeks)
  BLAW 3100 Business Law 4.0
  BSYS 1000 Business Information Systems 3.0
  COMM 1100 Business Communication 1 3.0
  ECON 2100 Microeconomics 3.0
  MKTG 1102 Essentials of Marketing 3.0
  OPMT 1110 Business Mathematics* 4.0
  ORGB 1100 Organizational Behaviour 3.0

* Note: During the first week of OPMT 1110 Business Mathematics, an assessment test will be administered to all students. Based on the outcome, students may be required to attend a weekly Business Math Success Workshop.

Level 2 (20 weeks) Credits
  BSYS 2070 Business Information Systems 2 for MKTG* 2.0
  BUSA 2100 Principles of Management* 2.0
  COMM 2200 Business Communication 2 4.0
  ECON 2200 Macroeconomics 4.0
  FMGT 2152 Accounting for Management 5.5
  MKTG 2202 Introduction to Marketing Communications 4.0
  MKTG 2243 Sales Skills 4.0
  OPMT 1130 Business Statistics 5.5
* denotes a half-term course
Level 3 (15 weeks) Credits
  FMGT 3222 Managerial Finance (MKTG) 4.0
  MKTG 3301 Computer Applications in Marketing 3.0
  MKTG 3306 Business Planning Principles 4.0
  MKTG 3309 Marketing Research 4.0
  TOUR 2900 Regional Tourism Field Study 2.0
  TOUR 3324 Strategic Planning in Tourism 4.0
  TOUR 3410 Event Management 3.0
  TOUR 3452 International Tourism Marketing and Sales 3.0
Level 4 (20 weeks) Credits
  MKTG 3409 Applied Marketing Intelligence* 2.0
  MKTG 4418 Business Consulting Projects 8.0
  MKTG 4431 Internet Marketing Applications 4.0
  TOUR 2302 Travel and Tour Management* 2.5
  TOUR 3320 Meetings, Conventions and Incentive Travel 2.0
  TOUR 3416 Hotel Sales and Marketing* 2.5
  TOUR 4401 Sustainable Destination Development 4.0
  TOUR 4410 Tourism Industry Practicum 6.0
* denotes a half-term course
Total Credits: 112.0

Note: This program is completing a curriculum assessment. Some courses may be revised, added or deleted during the academic year.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

In the BCIT Tourism Management program, you’ll focus on the business of tourism to prepare for a leadership role in BC’s second largest industry. You’ll also develop a solid understanding of core business concepts that include marketing, finance, and leadership.

The range of courses in this program are designed to give you a broad range of knowledge that is directly applicable to your everyday responsibilities in your chosen career. Additionally, through your courses and your hands-on practicum with clients facing real-world challenges, you’ll develop industry contacts, relevant job skills, experience and confidence to prepare you for a career in one of the most exciting industries.

Program length

Two years, full-time


Continuation in the Marketing Management Program Year 2

In order to be eligible to continue into the second year of the marketing management program a student must have successfully completed all required first year courses or equivalencies.

  1. At the end of first year students failing: MKTG 2202, MKTG 2243 and/or any 3 or more courses not in Marketing, will not be allowed to proceed in the program. If students wish to re-enter the program they must complete the outstanding courses and re-apply to the program.

  2. At the end of the first year of the program, students having failed one course not in Marketing may continue in the program. Their program option will be held if the failed course is successfully completed at BCIT, 10 days prior to the next term start up. If they are completing the courses at another institution then the students must provide proof of registration for the outstanding course no later than 60 calendar days prior to the term start date. An official transcript with the final grade must also be submitted before acceptance into the program option is granted.

  3. Students having failed two courses not in Marketing may continue in the program but their program option seat will not be held. If the failed courses are successfully completed at BCIT before term start up, the student can re-apply to their preferred option. If completing the courses at another institution students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date. An official transcript with the final grade(s) must also be submitted before acceptance into the program option is granted.

Students required to reapply for a program option seat in the Marketing Management Program will be competing for a limited number of seats available and are not guaranteed their first option choice.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Continue your education

Degree Completion

Marketing Management graduates can obtain transfer credit toward Business degree programs at a number of universities both within and outside the province. As well, graduates may pursue degree completion through BCIT's Bachelor of Business Administration program.

Graduating & Jobs

Because of the job-relevant skills you earn at BCIT, you’ll graduate 100% ready and confident to begin your career in tourism and tourism management. With good job prospects around the globe and here at home, your hands-on training with working industry professionals gives you a head start on a rewarding career in an exciting field.

Some job opportunities include:
  • Event Manager
  • Hotel Sales Coordinator
  • Hotel Manager
  • Conference Coordinator
  • Destination Marketing Coordinator
  • Tourism Public Relations Coordinator
While you may choose to enter the workforce prepared and confident immediately upon graduation, you’ll also have the choice to continue your education to develop your skills and earning potential even more. With your Tourism Management diploma, you’ll be able to block transfer your course credits toward earning your Bachelor of Business Administration full-time, or part-time while already working in the tourism industry.

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2013-2015 BCIT Outcomes Surveys of 2012-2014 graduates and for Degree 2010-2012 graduates. The reports are organized into three-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Advanced Placement

Do you have a degree, diploma, or completed a substantial amount of post-secondary courses? You may qualify for advanced placement into the Marketing Management - Tourism Management program. Students that qualify for advanced placement can enter the program in the middle of first year or the beginning of the second year depending on the number of transfer credits received.

Acceptance into advanced placement is dependent on a number of factors including: seat availability, course transfer credits, and the number of applications received. Most applicants are required to complete additional course work before entering their desired program. Early application is strongly recommended.

Entry into the middle of Year 1 (January)

  • Application process opens on February 1st

Entry into the start of Year 2 (September)

  • Application process opens on November 15th

When applying for advanced placement, you must submit the Course-by-Course Self-Assessment form [PDF] with your online application.

For more information about eligibility requirements and the application process, please download the Marketing Management - Tourism Management Advanced Placement Guide [PDF].

Graduate Certificate in Business Administration

The BCIT Graduate Certificate in Business Administration is also a viable option for students that have completed a bachelor’s degree. This is an eight month full-time program that leads into a number of international MBA programs.

Business Consulting Project

A BCIT Business Consulting Project provides second year Tourism students the opportunity to work over a 16 week period with an organization to conduct extensive market research and prepare a marketing plan or business plan. Students work in a team of two or three to identify potential opportunities, conduct research, and recommend effective solutions. Students complete a comprehensive written report and present an oral presentation to the sponsoring organization outlining the student team’s marketing recommendations and solutions.

Business Consulting Projects are different from traditional co-op and internship programs. Students are not assigned to actual positions, but rather fill a consulting role for businesses and organizations. Each project has a BCIT faculty member that serves as an advisor for the student consulting team. Exit surveys from participating companies show that the completed strategic business solutions have a value that far surpassed their expectations.

View a complete list of past Business Consulting Projects students have completed in a wide variety of industries.

Faculty, Advisors & Staff

School of Business faculty at BCIT are industry experts that treat teaching as their primary mission. You will learn in the classroom directly from these experienced professionals.  All lectures and labs are facilitated by experienced professionals.  We do not use teaching assistants. 

The core courses in the marketing tourism management program are taught by subject matter experts. Students have consistently remarked about the availability and commitment of the instructors at BCIT.

Advisory committee

  • Joe Matheson (Chair), City Passports
  • Murray Atherton, Eaglecliff Hospitality Group Limited
  • Andrew Clark, Canadian Tourism Commission
  • Barbara Hicks, Loden Hotel
  • Donna Koop, Tourism Vancouver
  • Doug McCandless, Capliano Group of Companies
  • Claire Smith, Claire Smith Solutions

Contact Us

Sarah Chanway
Administrative Assistant
604-432-8571 |

David Tikkanen
Program Head, Tourism
604-412-7503 |

Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Program selection and program planning
  • Applying for transfer credit and advanced placement
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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