If you think this program is for you, please begin the application process early to increase opportunities for acceptance. You can apply for the Marketing Tourism management program in mid-November of each year. This program is highly sought after and meeting the basic requirements is not a guarantee of entry.
Check for current Marketing Tourism program availability. Once accepted, your seat in the program will be reserved.
In the first year, all Marketing Management students complete the same course of studies, which covers general business and economic principles. This foundation year provides all marketing students with fundamental business skills in marketing, economics, statistics, and organizational behavior. Examples and case studies used in the classroom focus on many different industries, not just tourism. We believe this provides students with a better balanced educational experience.
The second year offers specialization on advanced marketing concepts and the tourism industry. Specialized courses include areas such as: event management, convention management, hotel sales, leisure travel marketing, and international marketing provide the student with an overview of marketing within the tourism industry globally. Additionally, students take other core marketing and business management courses such as: market research, internet marketing, competitive intelligence, and business law. The goal is to provide a dynamic and practical business education.
Special emphasis is being placed on how e-business is impacting these industries, and integrating the Internet and e-commerce concepts within the broader discipline of marketing.
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
The course load of the Marketing - Tourism Management program is heavy. Learning at BCIT comes mainly in four ways:
Lectures are used to provide instruction in the principles of business. Most courses will have a one or two hour lecture per week. Most BCIT lecture halls are "smart learning spaces" and feature Internet conductivity as well as advanced audio and visual equipment. As we are a school of business attendance at lectures is mandatory.
In lab sessions, students work in small groups to master the skills taught in the lecture, by working on real-life business problems. This "learn by doing" concept is one of the key strengths of the marketing education at BCIT.
It is often joked by BCIT business students that BCIT stands for "being crammed into teams". It is true that we value the teamwork approach to business problem- solving. Most assignments you complete will be team based.. We believe in the teamwork model as it provides the student with a solid grounding in the delegation, goal setting, and leadership skills required of business managers. Many students have remarked that some of their most profound learning came from the group work.
BCIT is renowned for providing "job ready" graduates. We partner with industry to provide our students with the real life learning experiences. Our instructors come from industry, and classroom examples are real-life. Students get the chance through directed studies and practicum to work with industry directly solving real issues. This gives the student confidence in their education and direct experience with organizations they may choose to work for in the future.
You can also build on your in-class learning by participating in extracurricular activities on campus, including:
Upon graduation, students from the Marketing Tourism Management Program can find employment in nearly every sector of the tourism economy. You can choose to work in the hotel industry, event management, destination marketing, and other related fields.
Many students wish to work in a marketing or sales role within an organization. Some prefer to work in operations as opposed to marketing. The tourism management program is well suited to both goals.
Graduates from our programs are working all over the world for leading organizations. The education and skills learned at BCIT will allow you to apply learning right here at home or to capitalize on the international scope of the tourism business.
Graduates of the Tourism Management diploma can complete their degree by enrolling in the BCIT Bachelor of Business Administration (BBA) degree program or study at one of our international partner universities.
Do you have a degree, diploma, or completed a substantial amount of post-secondary courses? You may qualify for advanced placement into the Marketing Management - Tourism Management program. Students that qualify for advanced placement can enter the program in the middle of first year or the beginning of the second year depending on the number of transfer credits received.
Acceptance into advanced placement is dependent on a number of factors including: seat availability, course transfer credits, and the number of applications received. Most applicants are required to complete additional course work before entering their desired program. Early application is strongly recommended.
Entry into the middle of Year 1 (January)
Entry into the start of Year 2 (September)
When applying for advanced placement, you must submit the Course-by-Course Self-Assessment form [PDF] with your online application.
For more information about eligibility requirements and the application process, please download the Marketing Management - Tourism Management Advanced Placement Guide [PDF].
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