Tourism is the second largest
industry in British Columbia and steadily growing. With the 2010
Winter Olympics just around the corner, the demand for top-notch
industry professionals in the province will continue to soar.
BCIT's Marketing - Tourism Management students learn practical business
essentials which allow them to solve complex business issues. The market requires a high level of competency to
succeed in marketing, and the BCIT Marketing Management graduate is
equipped to make a positive contribution right from the start.
The Program
Going to university or college is a life-changing experience. In just two years, students develop a solid understanding of core
business concepts including marketing, finance, and leadership. With the BCIT Tourism Management option, students are well-rounded and are
provided with the knowledge and leadership essentials to create a
career path in tourism locally or internationally.
program entry
Submit your application online or by mail. We also welcome you to our Burnaby campus to submit your application in person.
If you think this program is for you, please begin the application
process early to increase opportunities for acceptance. You can apply
for the Marketing Tourism management program in October of each year.
This program is highly sought after and meeting the basic requirements
is not a guarantee of entry.
Check for current Marketing Tourism program availability. Once accepted, your seat in the program will be reserved.
Entrance requirements
Admission into the Marketing Management program is highly competitive. BCIT does not accept applicants on a first come, first served basis and meeting minimum entrance requirements does not guarantee acceptance. BCIT reserves the right to accept those candidates it deems most likely to be successful. Minimum entrance requirements are:
Math 11 (C) or OPMT 0199 Math for Business or OPMT 0198 Business Math Assessment Test
It is strongly recommended that you assess your fundamental mathematical skills. The Mathematics Self-Diagnostic Test below is voluntary. If you find these problems difficult, we strongly recommend that you attend OPMT 0199. You should be able to do this exercise in about an hour, after which you should compare your answers with the correct ones supplied. If you scored less than 20 out of 26 correct, you should seriously consider upgrading your mathematical skills.
Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required. To register, or for further information, please call the Information Session line at 604-451-6735, or e-mail inforeg@bcit.ca.
Note: The following full-time business programs are accepting applications from students with a C in Math 11:
Direct-entry into the January term of Level 2 of the first year of the Marketing program is possible when space is available.
Entrance Requirements:
High school graduation.
You must obtain or show proof of English 12 with a C+ or better (or equivalent).
You must obtain or show proof of Math 11 with a C+ or better (or equivalent).
You must complete or show proof of equivalents to ALL Level 1 courses listed on the Advanced Placement webpage.
You must submit a detailed resume showing relevant work experience, community and volunteer experience.
You must submit a letter of intent explaining your reason for applying to the program.
You must provide two letters of reference you feel are relevant to your application.
* Applicants to Level 2 are requested to identify their program option preference. If accepted, applicants are guaranteed a seat in the general Level 2 Marketing Management program. However, final placement into specific Level 3 option choices will be subject to the normal selection process, pending successful completion of Level 2.
Direct Entry to Level 3:
Direct-entry into the second year of the program is possible when space is available. Applicants are encouraged to apply early.
There are two methods of entry:
Applicants who have achieved a degree, associate degree or Diploma of Technology are eligible for entry if they have also achieved equivalency to these first-year courses:
COMM 1100,
COMM 2200,
FMGT 2100,
MKTG 1102,
MKTG 2202,
MKTG 2243,
OPMT 1110,
OPMT 1130, and
BSYS 2070. Plus English 12 with a C+ or better.
Please note that ECON 2100 and ECON 2200 is also required for the Professional Real Estate option only.
Applicants who have not achieved a degree, associate degree or Diploma of Technology are eligible for entry if they have achieved equivalency to all of the first-year courses, plus high school graduation, Math 11, and English 12 with a C+ or better.
Entrance requirements:
High school graduation.
You must obtain or show proof of English 12 with a C+ or better (or equivalent).
You must obtain or show proof of Math 11 with a C+ or better (or equivalent).
You must complete or show proof of equivalents to ALL Level 1 and 2 courses listed on the Advanced Placement webpage.
You must submit a detailed resume showing relevant work experience, community and volunteer experience.
You must submit a letter of intent, addressing the following three topics: why you feel you are a superior applicant to your program option of choice*; what you feel you will personally contribute to the BCIT Marketing Management program; how you expect to benefit industry upon graduation.
You must provide two letters of reference you feel are relevant to your application.
Space is limited. The department selects, from the pool of eligible applicants, those applicants considered to have the greatest chance of success in the program and industry.
For more information, please contact the Advanced Placement office at 604-432-8230 or check our Advanced Placement page.
BC provincial exams
For programs beginning in August 2007 or later which require Grade 12 Math and Science courses, BCIT will not require the applicant to write the provincial exam. Provincial exam marks will still be required for English 12, Communications 12, and Technical and Professional Communications 12.
Apply to program
The two-year Marketing Management Diploma program shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.
Candidates who wish to apply to the Tourism Management option must declare this option/specialization at the time of application.
October 1 of the previous year until the program fills.
Applications are considered for a specific intake.
Process is competitive.
costs & supplies
Tuition fees
Please see the Fees, Payments and Refunds section of the website for more information on full-time tuition fees.
Books and supplies
Level 1: $775; Level 2: $500; Level 3: $700; Level 4: $600
(General estimated cost, and subject to change)
courses
In
the first year, all Marketing Management students complete the same
course of studies, which covers general business and economic
principles. This foundation year provides all marketing students with fundamental
business skills in marketing, economics, statistics, and organizational
behavior. Examples and case studies used in the classroom focus on many
different industries, not just tourism. We believe this provides
students with a better balanced educational experience.
The second year offers specialization on advanced marketing
concepts and the tourism industry. Specialized courses include areas such as: event management, convention
management, hotel sales, leisure travel marketing, and international
marketing provide the student with an overview of marketing within the
tourism industry globally. Additionally, students take other core
marketing and business management courses such as: market research,
internet marketing, competitive intelligence, and business law. The
goal is to provide a dynamic and practical business education.
Special emphasis is being
placed on how e-business is impacting these industries, and integrating
the Internet and e-commerce concepts within the broader discipline of
marketing.
Program matrix
Level 1 (15 weeks)
Credits
BSYS 1000
Business Information Systems 1
Lecture demonstrations supplemented by hands-on and online/CD laboratory computer exercises afford students an understanding of basic computer terminology, hardware components and software applications as used in business. Practical exercises focus on spreadsheets and charting (Microsoft Excel), word processing (Microsoft Word), presentations and graphics (Microsoft PowerPoint), the Internet (Microsoft Internet Explorer) and operating systems (Windows XP).
COMM 1100 is designed to give students basic listening, writing and speaking skills that will allow them to prepare written and oral reports for BCIT courses and to proceed to more advanced communication courses.
Investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behaviour, and monopoly and competition. Optional areas of business application may explore labour markets, government intervention and environmental regulation. Prepares students to identify and evaluate the economic considerations they will undoubtedly encounter in business.
This course covers the full accounting cycle for individuals with little or no accounting background. Topics include accounting as an information system; introduction to accounting theory; income measure; traditional record keeping; the accounting cycle; special journals; cash and financial statements.
Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.
Reviews basic mathematics applicable to business and industry. Topics include consumer and commercial credit, simple and compound interest, financial instruments and discounting, annuities, mortgages, loans, sinking funds, leases, depreciation methods, capitalized costs, cash flow analysis, NPV and IRR. Emphasis is on maximum use of pre-programmed calculator and practical applications from the field of Financial Management. As of September 2007, this course replaces OPMT 1102 for Part-Time Studies Certificates.
Presents the study of factors that either influence or are influenced by people at work. The course will focus on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision making; and micro or individual factors such as personality, attitudes, perception and motivation.
* Note: During the first week of OPMT 1110 Business Mathematics, an assessment test will be administered to all students. Based on the outcome, students may be required to attend a weekly Business Math Success Workshop.
 
Level 2 (20 weeks)
Credits
BSYS 2070
Business Information Systems 2 for MKTG*
Builds on the 1000 course by expanding on the managerial approach developed in that course. This course will concentrate on more complex spreadsheet management tasks using a popular spreadsheet package. Prerequisites: BSYS 1000
A study of the basic concepts of the management process: planning, organizing, staffing, leading and controlling. Integrated with the concurrent first-term courses and using the case-study method, it creates opportunities for the students to develop analytical, problem-solving, teamwork and communications skills, by analysing and presenting solutions to typical business problems. Topics covered include: structuring organizations, decision making and an introduction to production, human resources, controlling and strategic and tactical planning. Prerequisites: ORGB 1100
This course provides further instruction and practice in the principles taught in COMM 1100. It concentrates on more sophisticated forms of written communication: the job application package, indirect correspondence, and reports. The course might also include modules on graphics, questionnaires, telephone techniques, and organizing and running meetings. Prerequisites: COMM 1100
Presents a challenging overview of the workings of an economy. Stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Prepares students to weigh political and economic issues as they relate to their business ventures.
This course is the second of two designed to provide first year students with a general understanding of the nature, purpose and general procedures of accounting. The course examines notes and accounts receivables; capital assets; liabilities; partnerships; corporations and consolidations; international transactions; financial statement analysis; cash flow statements; manufacturing and job costing; and a review of the budget process and responsibility accounting. Prerequisites: FMGT 1100 or FMGT 1105
Presents an overview of promotional strategies: advertising, sales promotion, direct marketing, event marketing, publicity, trade shows, and public relations. Intended for those pursuing a concentrated marketing program. Examines those areas of promotion on the basis of where each fits in the promotional mix and when you should best use them. Prerequisites: MKTG 1102
Examines the fundamental skills and processes of professional selling. The focus is "needs based" selling in a business-to-business environment and also prepares the student for a range of life skills such as interviewing for jobs or "selling" ideas within a firm. The course concentration reflects the role of the sales person within any firm and the importance of customer interface as a primary method of providing customers with needed products or services as solutions to business problems and opportunities. Course activities include role- play and working in terms to develop, deliver and critique business-to-business presentations. This course forms a foundation for advanced study in working in teams to develop, deliver and critique business-to-business presentations. This course forms a foundation for advanced study in Relationship Sales. Negotiation and Sales Management courses. Prerequisites: MKTG 1102
Includes descriptive statistics, including numerical and graphical presentation of data, measures of central tendency and dispersion, elementary probability, index numbers and time series. Introduction to inferential statistics through selected topics such as sampling, confidence limits of the mean, hypotheses testing and simple linear regression. Spreadsheets are used for calculations.
The purpose of the course is to give the student an appreciation of the role of finance in business and industry and an understanding of the inter-relationships between finance and the other functional aspects of business. It is also the objective of the course to teach the student some common decision-making techniques in finance to enable him/her to react optimally under varying conditions with a business environment of ever-increasing complexity. Prerequisites: FMGT 2100 or FMGT 2190
Teaches the tools and techniques needed to execute a quantitative survey research project. Skills developed include: understanding how research fits into the strategic planning process; conducting situation analysis and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting the appropriate method for primary research gathering; designing data gathering tools; conducting effective survey fieldwork; tabulating, analyzing and reporting of primary research findings. Students in this course must complete a major quantitative survey research project. Prerequisites: MKTG 1102 and BSYS 2070
Teaches the practical skills required to successfully launch a new venture with emphasis on how to assess new business opportunities, compose a business plan and obtain the necessary financing. Students will be able to determine whether a new business concept has sufficient potential market demand, product/service provision capacity, management skill and financial commitment to represent a successful business opportunity. Prerequisites: MKTG 1102
Students will visit series of communities within BC to discover the tourism potential of the area, inventory current tourism products and services, assess resident awareness and attitudes toward the tourism industry and evaluate the infrastructure and superstructure within the communities. Interaction with Chambers of Commerce and municipal/regional representatives, as well as tourism entrepreneurs and special interest groups will be involved. Field assignments and a term report, as well as infield participation with instructors, will form the evaluation on course completion. A supplementary fee will be payable for this course. Prerequisites: TOUR 1260 or TOUR 1261
Examines all planning involved in meetings and conferences. Topics include: program and speaker development; site and transportation selection; supplier negotiations; hospitality and delegate comfort, pre and post activities. Focus emphasizes market identification and effective promotion of the program, incentive travel, and trade-consumer shows, exhibitors and attendees. Market promotions and database identification are assessed. Students will be given opportunities to work with local business forums or projects.
Presents a study of effective processes for generating product ideas and the development of a marketing plan for a tourism product/business. Examines general demand factors and trends, travel motivation, market segmentation, advertising and promotion, branding, media relations, market development and sales, research applications and analysis and marketing risks and opportunities.
Prepares students for the high-energy, growing opportunities in community special events and festivals, corporate, sports, non-profit, and fundraising activities. Planning and marketing of such events to generate gate interest, identity, and sponsorship are explored. A second emphasis is on development and correct use of press releases, media kits, public relations and communications strategies, and dealing with emergency situations involving media.
Develops an appreciation of world tourism markets, competitive factors and diverse cultural heritages as related to both inbound and outbound tourism. The course will focus on the marketing challenges and opportunities as related to international tourism and cultures and will provide an international perspective to the tourism program.
Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, secured transactions, employment, agency and business organizations. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.
Moves beyond the basic quantitative skills developed in MKTG 2309. This course teaches qualitative research, competitive intelligence, and advanced Internet research techniques. Skills developed include: designing and executing focus groups and indepth interviews; designing a competitive intelligence program; developing a competitive intelligence matrix reporting tool; locating and using both traditional and non-traditional sources of competitive intelligence information; using the Internet as a primary data gathering tool, including web-based surveys, e-mail surveys, and mining Internet discussion groups. Other emerging topics in research may also be covered if time permits depending on the particular expertise of the instructor. Students in this course complete projects in each major area of study. Prerequisites: MKTG 2309
The course will provide the fundamentals of how information technologies and database applications provide strategic support for direct marketing through traditional channels and through web-based channels. These strategies will be applied to create effective marketing strategies and planning tools in a variety of direct marketing channels from database driven applications from direct mail to E-Commerce. Prerequisites: BSYS 2070
This course is designed to familiarize students with developing, marketing and managing successful travel and tour packages. The packaged travel industry will also be examined from the perspective of companies working with domestic and international tour operators including destinations, hotels, activity operators and transportation companies.
Principles of generic marketing and sales are applied to the accommodation sector of tourism. Discussion will cover various marketing and sales approaches by the hotel/resort industry including product and service development, the sales process, the importance of customer service and guest satisfaction, trends in the industry, performance measurement, yield management, communications, market segmentation, and current issues in the industry. Prerequisites: Successful completion of all Level 1 and Level 2 courses.
Provides a foundation for examining economic, social, environmental and entrepreneurial activities within a region or community. Business and marketing principles resulting from tourism-related activities are applied to communities in British Columbia, developing implementation strategies for sustainable growth. Other issues will include: identifying symptoms of community and regional decline; strategies for economics diversification using tourism; respect for and promotion of indigenous cultures and sensitive ecological areas; methods of creating interactional balance between desires and needs of residents and visitors. A major group project encourages students to work with community planners and entrepreneurs, special interest groups and area residents. Prerequisite: Successful completion of all Level 3 courses.
Provides students with a work experience position in a wide spectrum of industry sectors. On-the-job performance is fully evaluated. Prerequisite: All Level 3 and 4A tourism courses.
Provides students with one day a week allocated to carry out a major project. The project will be in a marketing area of the student's choice, carried out under the guidance of assigned faculty members. Prerequisites: MKTG 2309
Focuses on the changing nature of the tourism industry. Students will explore new developments and influences in the tourism field as they occur, resulting in different topics in the course from year to year. Examples of some topic areas include: eco and adventure tourism, heritage tourism, sports tourism, aboriginal tourism, impact of land use and government policy, sustainability, and other current challenges and opportunities in the tourism industry.
Note: This program is completing a curriculum assessment. Some courses may be revised, added or deleted during the academic year.
Transfer credit
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if
they transfer to courses here at BCIT? Check out BCIT's
Transfer Equivalency Database to find out.
program details
The course load of the Marketing - Tourism Management program is heavy. Learning at BCIT comes mainly in four ways:
Lectures
Lectures are used to provide instruction in the principles of
business. Most courses will have a one or two hour lecture per week.
Most BCIT lecture halls are "smart learning spaces" and feature
Internet conductivity as well as advanced audio and visual equipment.
As we are a school of business attendance at lectures is mandatory.
Labs
In lab sessions, students work in small groups to master the skills
taught in the lecture, by working on real-life business problems. This
"learn by doing" concept is one of the key strengths of the marketing
education at BCIT.
Teamwork
It is often joked by BCIT business students that BCIT stands for
"being crammed into teams". It is true that we value the teamwork
approach to business problem- solving. Most assignments you complete
will be team based.. We believe in the teamwork model as it provides
the student with a solid grounding in the delegation, goal setting, and
leadership skills required of business managers. Many students have
remarked that some of their most profound learning came from the group
work.
Industry linkage
BCIT is renowned for providing "job ready" graduates. We partner
with industry to provide our students with the real life learning
experiences. Our instructors come from industry, and classroom examples
are real-life. Students get the chance through directed studies and
practicum to work with industry directly solving real issues. This
gives the student confidence in their education and direct experience
with organizations they may choose to work for in the future.
A day in the life of a Tourism Marketing student:
Meet with your study group to review your presentation to be given later that day.
Attend a lecture and hear from a guest speaker about current e-marketing strategies for international destinations.
Have a meeting with your industry client for your major directed studies project with your group.
Participate in the weekly meeting of the BCIT chapter of a Professional Convention Management Association.
Have a causal meeting with your industry mentor and discuss interviewing skills and resumes.
Study!
In class, review the critical path for your event management term project, with your instructor and team.
You can also build on your in-class learning by participating in extracurricular activities on campus, including:
Two years, full-time beginning in September each year.
Grading
Space is limited. When more eligible students apply than there is space available, BCIT reserves the right to select those students considered to have the best chance for success in the program.
Marketing Management graduates can obtain transfer credit toward Business degree programs at a number of universities both within and outside the province. As well, graduates may pursue degree completion through BCIT's Bachelor of Business Administration program.
graduating & jobs
Job Opportunities
Upon graduation, students from the Marketing Tourism Management Program
can find employment in nearly every sector of the tourism economy. You
can choose to work in the hotel industry, event management, destination
marketing, and other related fields.
Many students wish to work in a marketing or sales role within an
organization. Some prefer to work in operations as opposed to
marketing. The tourism management program is well suited to both goals.
Graduates from our programs are working all over the world for
leading organizations. The education and skills learned at BCIT will
allow you to apply learning right here at home or to capitalize on the
international scope of the tourism business.
Graduate employment outcomes
The following link takes you to graduate outcome survey results containing mostly labour market results from the 2005-2007 BCIT Outcomes Surveys of 2004-2006 Graduates. Note: The survey results will be displayed in a separate browser window. To view these results, you need to have the Adobe Acrobat Reader installed in your Web browser.
School of Business faculty at BCIT are industry experts that treat
teaching as their primary mission. You will learn in the classroom
directly from these experienced professionals. All lectures and labs
are facilitated by experienced professionals. We do not use teaching assistants.
The core courses in the marketing tourism management program are
taught by subject matter experts. Students have consistently remarked
about the availability and commitment of the instructors at BCIT.
Advisory Committee
Joe Matheson (Chair), City Passports
Murray Atherton, Eaglecliff Hospitality Group Limited
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As BCIT strives to keep our programs current, programs and courses are subject to change without notice.
The Marketing- Tourism Management program is a pathway to BCIT’s Bachelor of
Business Administration program, giving you the opportunity to earn
your degree in as little as one year after earning your diploma.