Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.

Covers the basic skills, knowledge and effective habits required to become an entry level retail leisure Travel Consultant. Topics will include Tour, Cruise, Rail, Hotel, Air, Sales, Marketing and travel industry terminology. Practical experience will be gained through individual and group research and booking assignments.

Examines the evolution, function and direction of tourism as applied in BC, using group discussions, case histories and lecture formats. Topics include historical influences on tourism, basic components of community tourism, tourism terminology, psychology of travel, tourism event legacies, and destination determination.

This course is designed to familiarize students with developing, marketing and managing successful travel and tour packages. The packaged travel industry will also be examined from the perspective of companies working with domestic and international tour operators including destinations, hotels, activity operators and transportation companies.

Focuses on the application of marketing principles and strategies to the Accommodation sector of Tourism. Includes how a variety of resort/hotel marketing departments are organized, responsibilities assigned and functions established. The role of personal selling, sales reporting and monitoring techniques, as well as communication and media used to effectively reach specified target markets will also be examined. Prerequisites: MKTG 1102 and TOUR 1260

Examines all planning involved in meetings and conferences. Topics include: program and speaker development; site and transportation selection; supplier negotiations; hospitality and delegate comfort, pre and post activities. Focus emphasizes market identification and effective promotion of the program, incentive travel, and trade-consumer shows, exhibitors and attendees. Market promotions and database identification are assessed.

Covers the importance of customer service. In today's service-oriented economy, excellent service is more than a competitive edge, it is a survival skill. Customer relations is designed to have a broad application for people at all levels in business and industry who will deal directly with customers, both internal and external. Students will benefit from the strategies and practical hands-on approach of this course. Covers defining quality service; developing excellent customer relations skills; effective communication techniques; problem-solving; listening/questioning skills; developing excellent people skills.

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Provides basic training for the sales aspirant or person with no formal sales training. Develop selling techniques through practical applications and role playing. Ideal for people in sales who require or desire to brush up on their sales skills. To be successful in this course, students must be able to communicate well in English.

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English. Prerequisites: MKTG 1102

In this course you will explore a broad range of Internet-based social media and integrating their use into overall strategic marketing efforts. The focus will be on using social media to establish and maintain an effective online presence. Among other topics, you will examine online advertising, website and search engine optimization, and analytics. Prerequisites: MKTG 2203