Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, secured transactions, employment, agency and business organizations. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.

Computers and information technology are the foundation of business today. This course provides an understanding of computer terminology, operating systems, and the most popular office software used in business. Students learn to use spreadsheets (e.g. Microsoft Excel, Google Spreadsheets), word processing applications (e.g. Microsoft Word, Google Documents), and presentation and graphics programs (e.g. Microsoft PowerPoint, Google Presentations, Keynote). Students also get an introduction to cloud computing and enterprise collaboration tools. The course also provides an overview of social media, Web-based collaboration, and publishing and productivity tools (e.g. WordPress, LinkedIn, Twitter, YouTube).

COMM 1100 is designed to give students basic listening, writing and speaking skills that will allow them to prepare written and oral reports for BCIT courses and to proceed to more advanced communication courses.

This course investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behaviour, and monopoly and competition. Optional areas of business application may explore labour markets, government intervention and environmental regulation. Prepares students to identify and evaluate the economic considerations they will undoubtedly encounter in business.

Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.

Reviews basic mathematics applicable to business and industry. Topics include consumer and commercial credit, simple and compound interest, financial instruments and discounting, annuities, mortgages, loans, sinking funds, leases, depreciation methods, capitalized costs, cash flow analysis, NPV and IRR. Emphasis is on maximum use of pre-programmed calculator and practical applications from the field of Financial Management.

Presents the study of factors that either influence or are influenced by people at work. The course will focus on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision making; and micro or individual factors such as personality, attitudes, perception and motivation.

In an information-based society, understanding data management is essential. Every enterprise requires business analytics, decision support systems (DSS), and relational database management systems in order to utilize business information to create a competitive advantage. This course builds on BSYS 1000 by expanding on the managerial approach developed in that course. This course will concentrate on more complex spreadsheet management tasks using a popular spreadsheet data analysis tool as well as creating simple databases using relational database management systems. Prerequisites: BSYS 1000

A study of the basic concepts of the management process: planning, organizing, staffing, leading and controlling. Integrated with the concurrent first-term courses and using the case-study method, it creates opportunities for the students to develop analytical, problem-solving, teamwork and communications skills, by analysing and presenting solutions to typical business problems. Topics covered include: structuring organizations, decision making and an introduction to production, human resources, controlling and strategic and tactical planning. Prerequisites: ORGB 1100

This course provides further instruction and practice in the principles taught in COMM 1100. It concentrates on more sophisticated forms of written communication: the job application package, indirect correspondence, and reports. The course might also include modules on graphics, questionnaires, telephone techniques, and organizing and running meetings. Prerequisites: COMM 1100

Presents a challenging overview of the workings of an economy. Stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Prepares students to weigh political and economic issues as they relate to their business ventures.

This course focuses on the context of accounting and the use of accounting information for decision making, planning, and control. It will examine how managers can utilize the tools of economics, forecasting, accounting/finance, and decision theory to aid in these critical decisions. The course will consider how differences and changes in the internal operating conditions and in the external political-economic environment can affect a manager's resource allocation decisions. Topics include incremental analysis, short- and long-run decision-making and financial analysis.

Presents an overview of promotional strategies: advertising, sales promotion, direct marketing, event marketing, publicity, trade shows, and public relations. Intended for those pursuing a concentrated marketing program. Examines those areas of promotion on the basis of where each fits in the promotional mix and when you should best use them. Prerequisites: MKTG 1102 and COMM 1100

Examines the fundamental skills and processes of professional selling. The focus is "needs based" selling in a business-to-business environment and also prepares the student for a range of life skills such as interviewing for jobs or "selling" ideas within a firm. The course concentration reflects the role of the sales person within any firm and the importance of customer interface as a primary method of providing customers with needed products or services as solutions to business problems and opportunities. Course activities include role-play and working in terms to develop, deliver and critique business-to-business presentations. This course forms a foundation for advanced study in working in teams to develop, deliver and critique business-to-business presentations. This course forms a foundation for advanced study in Relationship Sales. Negotiation and Sales Management courses. Prerequisites: MKTG 1102 and COMM 1100

Includes descriptive statistics, including numerical and graphical presentation of data, measures of central tendency and dispersion, elementary probability, index numbers and time series. Introduction to inferential statistics through selected topics such as sampling, confidence limits of the mean, hypotheses testing and simple linear regression. Spreadsheets are used for calculations.

The purpose of the course is to give the student an appreciation of the role of finance in business and industry and an understanding of the inter-relationships between finance and the other functional aspects of business. It is also the objective of the course to teach the student some common decision-making techniques in finance to enable him/her to react optimally under varying conditions with a business environment of ever-increasing complexity. Prerequisites: FMGT 2100 or FMGT 2190

This course concentrates on using complex formulas, charts and graphs, database lists and the consolidation of worksheet data within Excel to solve spreadsheet management tasks, and to manage data and lists. As well, students will learn how to use Powerpoint to create advanced, professional presentations. Students will also be provided with a general overview of contact management and scheduling software. Prerequisites: BSYS 2070

Teaches the practical skills required to successfully launch a new venture with emphasis on how to assess new business opportunities, compose a business plan and obtain the necessary financing. Students will be able to determine whether a new business concept has sufficient potential market demand, product/service provision capacity, management skill and financial commitment to represent a successful business opportunity. Prerequisites: MKTG 1102

This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project. Prerequisites: BSYS 2070 and OPMT 1130

Builds on the basic selling skills acquired previously and develops analytical, negotiating and conflict resolution skills that are required in complex selling situations. All aspects of professional, ethical conduct leading to successful seller/client contractual relationships are addressed through lecture and role playing activities. Students will be exposed to the use of industry standard tools and techniques. Prerequisites: MKTG 2243 or MKTG 1219

The unique Self Employment course puts the student in the place of an entrepreneur with a new idea, and teaches the student how to build the idea into a business. The course covers the basics of starting a business, from idea assessment to insurance, in a step by step manner. At the end of the course, the student will be prepared to pursue a detailed checklist of steps to create a new business venture.

Through projects, individual research and case studies, students will learn to analyze foreign operating environments to determine market potential, develop market entry strategies and create appropriate marketing mixes. An emphasis will be placed on the role of international marketing in the overall growth and strategies of a domestic firm. Prerequisites: MKTG 1102

Deals with the product/service development process, as it exists in ventures of all sizes. The course takes the student on a journey through several different industries to transfer the skills necessary to analyse and market new product or service concepts. Emphasis is placed on practical, introductory methods of assessment and implementation as opposed to abstract development models or complex product/service engineering concepts. Prerequisites: MKTG 1102

This course integrates concepts learned throughout the Marketing Management program. You will use strategic analysis to evaluate opportunities, develop strategy, make business decisions and evaluate outcomes, ultimately applying these concepts to prepare a formal marketing plan. The role and importance of strategic development and planning for marketing decision-making is an underlying precept. Learning activities include lectures, discussion, case studies, research, and scholarly readings. Prerequisites: MKTG 1102

Focuses on the practical skills used in the growth company environment by a manager or entrepreneur. Identifies the strategic options facing a growing business, while providing practical solutions. Topics will include all aspects of managing, marketing, operating and administering the venture during this critical stage. Prerequisites: MKTG 3306

Acts as a showcase for students to demonstrate and develop their skills, conducting projects for actual entrepreneurial ventures. Students work in a wide range of companies for two days a week in term 4B. Prerequisites: MKTG 4407

Students will work off-campus one day a week on a major project related to their marketing field of study. This project typically relates to a specific client company and is carried out under the guidance of assigned faculty members. Prerequisites: MKTG 2309 and MKTG 3301

Internet Marketing continues to play an increasingly important role in the success of every organization. Marketing students need to understand how to develop and implement online marketing strategies and tactics in this constantly evolving digital world. The course covers internet-specific strategy development and marketing campaign planning and execution in many areas including, but not limited to: website design, search engine optimization, paid search, advertising, social media marketing, mobile marketing, e-mail marketing and online lead generation. This course will provide students with the required knowledge to build online marketing campaigns to increase customer acquisition, conversion, retention and growth. The course culminates in a final capstone project, in which students will build an Internet Marketing Plan for an actual business. Prerequisites: BSYS 2070

The course is designed to provide an overview of what companies must initiate to build a customer focused organization. Topics will include corporate image, customer interaction, employee empowerment and measuring customer satisfaction. Emphasis will be placed on practical methods of implementation. Prerequisites: MKTG 1102

Provides an overview of current issues facing entrepreneurs. Annual subject matter shifts as do the issues covered by the course. Prerequisites: MKTG 3345