Part-time Diploma 6300diplt

BCIT Marketing Management Diploma

This program is offered for students who wish or need to obtain a Marketing Management Diploma by completing courses on a part-time studies basis. It enables you to pursue lifelong learning while maintaining daytime employment or other activities, by attending evening or weekend classes or studying as an online learner.

This program is a logical next step for students interested in a marketing-oriented career who have completed an Advanced Marketing Management Certificate. Courses you have completed to obtain an Advanced Marketing Management Certificate, that are also included in the program matrix, may count toward this program and do not have to be repeated.

The Program

This is a general marketing part-time studies program with no pre-determined specialization. It includes the academic content of Levels 1 and 2 (first year) of the full-time two-year Marketing Management Diploma program plus a broad list of marketing-related elective courses that allow you to tailor your studies to meet your individual educational needs and career goals. Prior to graduation, you will complete a major Directed Studies project and an Industry Practicum work experience course.

In this program you will experience BCIT's unique blend of academic learning and applied skills. Successful students develop a solid understanding of core business concepts including integrated marketing and communications for global and local markets, computer skills, business communications, professional selling, economics, business math, and accounting practices. The program also builds competencies in such areas as business law, computer systems, and marketing research.

BCIT MARKETING MANAGEMENT DIPLOMA
BCIT Credential: BCIT Diploma
Program Length: Course by course, Part-time
Program Start: September, January, April
Location: Burnaby Campus, Downtown Vancouver
Number of Courses: 10 courses, 35 credits
Total Tuition/Cost: Pay Course-by-Course
Internship/Practicum: Approx. 20 days
Industry Consulting Project: Marketing project for a client
Laddering Options: Bachelor of Business Administration BBA Degree

Program Entry

Application processing

Ongoing throughout the year.

Entrance requirements

Students are required to submit a Program Declaration form for this program.

Completion of an Advanced Marketing Management Certificate is required prior to completion of this Diploma program.

Previous work experience in a marketing-related position will be advantageous, but is not required.

Program declaration

To determine if the courses you intend to take will be applied towards a credential you must declare your program. This ensures that BCIT is aware of your intent to complete the program as it is currently outlined.

Program declaration enables you to declare a program of study and outline the courses you plan to complete to meet the program requirements. Program declaration also provides the opportunity to apply for transfer credit. Upon approval, a confirmation letter will be mailed to you outlining your program of study.

To declare your program, please submit the Part-time Program Declaration form [PDF]. This form is also available at Student Information and Enrolment Services. Please allow approximately six to eight weeks for processing.

Scheduled intakes

January, April and September

Prior Learning Assessment & Recognition (PLAR)

Some entry-level courses are eligible for Prior Learning Assessment and Recognition (PLAR). If you believe that you already possess the skills and knowledge that would otherwise be gained by completing a particular course, please contact the Program Assistant for application information.

Costs & Supplies

Tuition fees

Please see the Part-time Studies Fees page for information on tuition fees and refunds.

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.

Courses

Program delivery

This part-time studies program is offered on a course-by-course basis, allowing you the flexibility to complete courses in any order, provided that any required course prerequisites have been completed. Students register for each course individually, and may undertake studies in any term (Winter, Spring/Summer or Fall). While you may choose the pace of your studies, all program requirements must be completed within seven years as per BCIT Policy 5103 - Student Evaluation [PDF].

Please note that some courses in this program are offered only once or twice per year, and BCIT reserves the right to cancel courses if enrolment is insufficient.

In-classroom delivery is available for most courses in the program. Some courses are also offered online.

The length of most in-classroom courses is 36 hours of classroom time, delivered in either 12 sessions (e.g. one three-hour class per week), six sessions (e.g. one six-hour class per week), or five sessions (e.g. one 7.25-hour class per day). Students should schedule an additional one to two hours of independent study time for each hour of in-classroom time, to complete readings, assignments, projects and exam preparation.

The length of most online courses is 12 weeks. Online learning students should plan to spend an average of seven-to-ten hours per week on their studies for each course.

Program matrix

Check current availability of courses for this program.

1. Required: (90.0 credits)
Students are required to complete the Advanced Marketing Management Certificate.
 
2. Required Courses: (23.0 credits) Credits
Note: Each of the courses in this section must be completed to obtain the Marketing Management Diploma of Technology. Courses which were included in your Senior Management Certificate cannot be credited again toward this section. To make up your credit total for this section, additional courses are to be chosen from the list of elective courses in section 3 of the Program Matrix.
  BLAW 3100 Business Law 4.0
  COMM 2203 Business and Technical Reports 3.0
  ECON 2200 Macroeconomics 4.0
  MKTG 3322 Promotional Strategies 3.0
  MKTG 3342 Negotiating Skills 3.0
  MKTG 4340 Marketing Planning Fundamentals 3.0
  MKTG 4501 Strategic Marketing Management Simulation 3.0
 
3. Complete a minimum of 3.0 credits (or more as needed to achieve overall program credit total) from the following list of electives: Credits
Note: You may choose from Section A only, or up to a maximum of 12.0 credits from Section B and the balance from Section A. Courses which were included in your Senior Management Certificate cannot be credited again toward this section.

Section A:

  MKTG 1019 Media Relations 3.0
  MKTG 1112 Customer Relations 3.0
  MKTG 1120 Event Planning 3.0
  MKTG 1123 Sustainable Event Management Operations 3.0
  MKTG 1218 Inside Sales 3.0
  MKTG 1312 Writing Creative Copy 3.0
  MKTG 1323 Effective Public Speaking 3.0
  MKTG 1324 Small Business Development 3.0
  MKTG 1342 Trade/Consumer Show Marketing 3.0
  MKTG 1550 Social Media for Business 3.0
  MKTG 1552 Social Media Marketing 3.0
  MKTG 2205 Marketing of Services 3.0
  MKTG 2212 Strategies in Customer Service 3.0
  MKTG 2220 Managing the Sales Force 3.0
  MKTG 2225 Project Management in Marketing 3.5
  MKTG 2317 Sales Promotion Techniques 3.0
  MKTG 2325 Marketing Globally 3.0
  MKTG 2438 Digital and Direct Marketing 3.0
  MKTG 3218 Media Planning and Buying 3.0
  MKTG 3321 Public Relations 3.0
  MKTG 3332 Selling to Key Accounts 3.0
  MKTG 3418 Advertising Design Production 3.0
  MKTG 3421 Strategic Communications 3.0
  MKTG 3554 Digital Branding 3.0
  TOUR 1250 Retail Travel Sales and Marketing 3.0
  TOUR 1260 Foundations of Tourism 3.0
  TOUR 2302 Travel and Tour Management 3.0
  TOUR 2307 Resort and Hotel Marketing 3.0
  TOUR 2330 Community Tourism Development 4.0

Section B: Complete up to a maximum of 12.0 credits from this section.

  FUND 1215 Essentials of Fundraising 3.0
  FUND 2220 Events that Build Capacity: Taking Events One Step Further 3.0
  NPMA 1500 Nonprofit Leadership 3.0
  NPMA 1850 Law and Governance 3.0
  MKTG 1051 Search Marketing & SEO 1.0
  MKTG 1119 Sports Marketing 3.0
  MKTG 1121 Off-Premise Catering Planning 3.0
  MKTG 1122 Wedding Planning 3.0
  MKTG 1140 Retail Strategy 3.0
  MKTG 1551 Web Analytics for Marketing 1.0
  MKTG 2420 Visual Merchandising 3.0
  MKTG 2550 New Media Public Relations & Strategic Communications 3.0
  MKTG 2551 Social Media Analytics 1.0
  MKTG 3315 Sponsorship and Corporate Social Responsibility 3.0
  MKTG 3406 Brand Innovation and Development 3.0
  MKTG 4434 Brand From The Inside - Out 3.0
 
Required Courses: (9.0 credits) Credits
Note: as these courses are designed for you to apply skills and knowledge gained from all previous studies, they are to be commenced only after all other program requirements have been completed.
  MKTG 4435 PTS Directed Studies 5.5
  MKTG 4515 Industry Practicum 3.5
 
Total Credits: 122.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Many courses are also offered through distance and online learning.

Continue your education

Degree Completion

Marketing Management Diploma of Technology graduates may pursue degree completion through BCIT's Bachelor of Business Administration program. In addition, graduates may be granted transfer credit towards business degree programs at a number of universities both within and outside the province.

Graduating & Jobs

Job Opportunities

This program enables a graduate to launch a career or take on greater duties and responsibilities, in a marketing-related position with either an existing organization or a new employer. Employment opportunities are found in manufacturing, wholesale distribution, retail, hospitality, marketing communications, tourism and service organizations.

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

Contact Us

Julia Dreyer,
Program Assistant
604-432-8611

Program Advising
604-434-1610

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

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