| Level 1 (15 weeks) |
Credits |
| |
BCST 1101 |
Technical Introduction
Covers the basics of electricity, magnetism, batteries, etc., and how to apply these principles to equipment found in the broadcast industry. Sound and video are traced through the entire processing and transmitting chain to their ultimate reception on the listener's receiver. This is an introduction to how things work technically in the broadcast industry.
|
3.0 |
| |
BCST 1103 |
Copywriting 1
Familiarizes students with advertising techniques, particularly in broadcast media. Lectures and workshop sessions relate to the writing and evaluation of radio commercials. Basic marketing concepts, the function of advertising in society and the economics of broadcasting are related. Commercials are studied in detail. Special emphasis is placed on developing the student's ability to work in groups. While students may not become writers, the course could lead to a position in copywriting, broadcast sales or promotion.
|
3.0 |
| |
BCST 1110 |
Radio Programming and Operations 1
Introduces the equipment and techniques used in radio broadcasting. Starting with station organization, the student continues with a study of microphones, radio control boards, recording units and broadcast accessories, and develops the manual dexterity needed to operate this equipment.
|
8.0 |
| |
BCST 1111 |
Media Performance 1
Learners will develop voice techniques that will allow them to project emotions and thoughts with clarity. This vocal development will include breathing techniques, pitch development using range and resonance zones as well articulation, gained through extensive practice of vocal exercises. Students will be required to keep a journal with reflection on their practice and personal development throughout the course. In addition, professional announcing requires knowledge of the physical attributes required for performance. Students in Media Performance 1 are introduced to basic exercises associated with strengthening the human body to improve performance in a multi-media environment.
|
6.0 |
| |
BCST 1112 |
Contemporary Issues 1
Ever wonder why newscasters present certain stories from a particular viewpoint while omitting others? This course will examine the relationship between media and society trends that are influencing the media and the role it plays in shaping public opinion. This course will appeal to broadcasters and discerning media watchers. A critical view of the media's presentation of issues is encouraged. This class will rely on passionate discussion, debate and group participation.
|
2.0 |
| |
BCST 1113 |
Journalism 1
Journalism 1 will introduce students to the basic theory, ethics and practise of news. This course will explore introductory principles of story structure, audio processing and news gathering techniques. Students will gain the skills necessary to begin the practical applications of news in the next semester, in BCST 2213 Journalism 2.
|
3.0 |
| |
COMM 1112 |
Communication for Broadcasters 1
This course emphasizes both business and industry skills. The course will focus on writing for broadcast journalism-writing for the ear, focusing ideas, organizing short features, and writing a script treatment. In addition, you will develop your ability to work effectively as part of a team to accomplish work-related communication tasks. The course will provide practice in grammar and mechanics as needed.
|
3.0 |
| |
ORGB 2500 |
Interpersonal Skills
Students learn how to apply behavioural tools in helping individuals and organizations adapt to a changing business environment, with special emphasis on the broadcast industry. Students will also learn to improve interpersonal and leadership skills, productivity and effectiveness. Upon completion of this course, students will have learned behavioural tools which help them: affect individual and group behaviour in organizations; facilitate individual and group change; work effectively on teams; apply standards of performance; and apply problem solving techniques.
|
2.0 |
| |
| Level 2 (16 weeks plus four-week practicum) |
Credits |
| |
BCST 2203 |
Copywriting 2
Continues from BCST 1103. Prerequisites: BCST 1103
|
3.0 |
| |
BCST 2209 |
Practicum 1
BCST 2209 offers students their first opportunity to practice their skills in a fieldwork setting as they operate Evolution 107.9FM and Evolution1079.com. Prior to Practicum 2209 these skills were taught and developed in a simulated lab environment. This practicum prepares students for BCST - Media Lab 1 in Term 3. Evolution 107.9FM operates 24 hours a day and seven days a week and students are expected to operate the station according to industry standards. Prerequisite: Successful completion of Levels 1 and 2.
|
7.0 |
| |
BCST 2210 |
Radio Programming and Operations 2
Continues from BCST 1110. Major emphasis is on honing the technical operations skills learned in the first term. Analog and digital commercial production, radio station operations, audition tapes and the use of lightweight, portable equipment are topics for instruction in this term. Emphasis is placed on practical applications of theory. Prerequisites: BCST 1110
|
8.0 |
| |
BCST 2211 |
Media Performance 2
This course builds upon knowledge and skills learned in Media Performance 1 and Script Performance. Students will now incorporate exercises that include projecting more complex emotions and thoughts with heightened clarity as they perform in a multimedia environment. Students will deliver news and sportscast programs, audio shorts (mini-documentaries), develop podcasts and perform voice-overs. Students will also develop skills for performing on camera. This course will assist the learner in preparing for the performance and research skills necessary for Practicum 1 (BCST 2209) on Evolution 107.9 (FM) and Evolution 1079.com (online). Prerequisites: BCST 1111 and BCST 1380
|
4.0 |
| |
BCST 2212 |
Contemporary Issues 2
Builds on the knowledge base attained in the first term seminars, lectures and oral communication exercises to develop even broader areas of specific listener-oriented subjects and concerns and the application in various broadcast forms. Organization of facts and concise communication delivery is stressed. Prerequisites: BCST 1112
|
2.0 |
| |
BCST 2213 |
Journalism 2
This course will build on the theory, writing, editing and newscast preparation skills learned in BCST 1113. Special attention will be given to more advanced notions of news gathering in the field and information programming and delivering material in different media platforms. Contemporary news media issues will be highlighted and analyzed. Students will prepare newscasts as well as various types of other information programming to apply in BCST 2209 – Practicum 1. Prerequisites: BCST 1113
|
3.0 |
| |
BCST 2215 |
Online and Social Media
Explores the world of online news and information in terms of website design and the use of text, audio, video and photo images.
|
3.0 |
| |
BCST 3312 |
Radio Marketing and Promotion
Covers a number of topics that develop student broadcasters' attitudes toward the industry and their abilities to perform within it. Major emphasis is placed on broadcast sales and promotion. Prerequisites: BCST 2210 and BCST 2211
|
2.0 |
| |
BLAW 3300 |
Broadcast Law
This course presents a basic understanding of Canadian law as it relates to media, including the workings of the legal and administrative systems. Students will learn about tort law (emphasizing defamation and privacy issues), law of contracts, e-commerce, licensing agreements, employment, agency, forms of business organization and intellectual property including copyrights, trademarks, domain names, patents, and trade secrets.
|
3.0 |
| |
COMM 2212 |
Communication for Broadcasters 2
This course builds on the basics of correspondence taught in COMM 1112. Topics covered include proposals, progress reports, incident reports, persuasive messages, collection letters, media releases, surveys and job interviews. Prerequisites: COMM 1112
|
3.0 |
| |
| Level 3 (15 weeks) |
Credits |
| |
BCST 2214 |
Music & Media Business
This course explores the business aspects of the music industry and its relationship to broadcasting and media. BCST 2214 looks at fee and royalty structures commonly found in the music industry. Students will analyze past patterns in popular music to identify and predict business practices in the media and music industries. The course also examines music as a culture-industry and its historical impact on youth culture.
|
2.0 |
| |
BCST 3303 |
Radio Sales 1
In this course, you will explore, on a deeper level, the relationship between clients, advertising representative, advertising agencies and the business of copywriting. The focus will be on client relations as it relates to creating an advertising message. The dynamics between the copywriter and the sales department at a radio station will be explored. Prerequisites: BCST 2203
|
3.0 |
| |
BCST 3310 |
Media Lab 1
This course further develops the skills introduced in BCST 2209 to a higher level. This is a fieldwork course where students will be exposed to, and responsible for, the various key positions relating to the operation of the radio station Evolution 107.9 FM which operates 24 hours a day, 7 days a week. Each job rotation is an important factor in the operation of Evolution 107.9 FM and Evolution 1079.com, allowing students to apply concepts related to media convergence. Students will receive weekly individual critiques from an instructor as they rotate through various shifts across term 3. This fieldwork course prepares students for BCST 4410 - Media Lab 2 in Term 4. Prerequisites: BCST 2209
|
12.5 |
| |
BCST 3315 |
Documentary Production
This course explores the popular news magazine format and its role in broadcasting and media. BCST 3315 addresses the importance of research, the use of sound, interviewing techniques and editing in documentary and extended feature programming. Students will keep a reflective journal of their progress as they work on creating a documentary or extended feature. This course also emphasizes the importance of critically listening to documentary work.
|
2.0 |
| |
BCST 3316 |
Career Development
This course will enable students to effectively organise their skillsets into a strong portfolio for presentation to industry. Students will be encouraged to develop strategies to identify how their skills can span traditional broadcast and emergent media platforms. BCST 3316 will further assist students how best to market their abilities to industry and set achievable career goals. Students will have the opportunity to discuss 'best practises' of former graduates and examine how to best accommodate the current needs of media-related hiring protocols.
|
2.0 |
| |
| Level 4 (15 weeks plus four-week practicum) |
Credits |
| |
BCST 4403 |
Radio Sales 2
Continues from the work started in BCST 3303. Prerequisites: BCST 3303
|
3.0 |
| |
BCST 4409 |
Practicum 2
This course affords students the opportunity to apply their learned skills in a relevant external fieldwork environment (in industry). Students will spend the last five weeks of the program working under the direction of a workplace mentor at a media related business. They may actively participate in the various aspects of the day to day operations of the company or specialise in specific areas of interest, related to the program. Prerequisites: BCST 4410
|
7.0 |
| |
BCST 4410 |
Media Lab 2
BCST 4410 expands on the day to day operation of the radio station ‘Evolution’ 107.9FM and Evolution 1079.com initiated in BCST 3310 in Term 3. The course focuses on two learner selected specialties encompassed within the daily operation of the radio station and its web component. This specialization allows students to concentrate on the areas they hope to gain employment in the field. Term four is divided into two phases with learners focusing on one of their two chosen specialties within each phase. The aim is to gain on-the-job experience at BCIT prior to starting BCST 4409 - Practicum 2, conducted in industry. Prerequisites: BCST 3310
|
16.0 |
| |
BCST 4415 |
Feature Program Production 2
Continues from BCST 3315. Prerequisites: BCST 3315
|
2.0 |
| |
BUSA 1200 |
Business Concepts
Business Concepts provides broadcast students with a foundation of language and understanding of issues in business, economic and geo-politics. Through lecture, reading, discussion and application, students will gain a foundational knowledge and an understanding of a broad range of business and economics topics and concepts. The course will address strategic planning, operational planning, leading, organizing and controlling for performance. Through actual business scenarios, cases and exercises, students gain experience in decision making and applying theory to real world organizations. Prerequisites: ORGB 2325
|
3.0 |
| |
OPMT 1319 |
Statistics and Research Techniques
This course presents a customized statistics course, designed to introduce media students to the world of collecting, summarizing and treating data to facilitate its use and comprehension. Students will discuss forecasting techniques, along with measurement procedures employed in opinion and audience measurement systems. In addition, students will apply basic statistical methodologies to analyse and explain relevant, contemporary issues in media and society.
|
2.0 |
| |
| Total Credits: |
143.5 |