Part-time/Distance & Online Learning Statement of Completion 0285000000

Cross-Platform Storytelling & Content Marketing

Social media is one of the most popular outlets of any medium today. With such a large audience who devotes so much time to it, social media is also an incredible opportunity for promotion and marketing.

The BCIT Cross-Platform Storytelling & Content Marketing Statement of Completion program gives you the key elements you need for the most effective use of social media. You’ll train how to build an online community, develop engaging content, and use your social media sites and apps to drive traffic and customers to your services and products.

Whether you’re hoping to promote your own personal project or you’re looking to advance your career by adding more skills to an already-existing job, this program trains you in the age-old art of getting people’s attention with today’s most current techniques and technology.

About the program

  • Part-time study
  • Completion in 3 – 12 months
  • Learn the most effective social media techniques for personal and business success
Learn how this set of four courses gives you essential skills you need to build your brand and develop an online community in the Program Details.

Who should apply for Cross-Platform Storytelling and Content Marketing?

This program will be most beneficial to you if:
  • You want to build an online community, whether for your personal goals or your employer
  • You want to harness the marketing power of social media
  • You’re interested in developing new types of content to engage your audience
  • You or your employer is looking for professional development to enhance your job skills
In fact, many employers will offer reimbursement for the courses in this program as each course is made to give you skills you can use immediately—enroll at the Program Entry today!

What grads can do

By completing your statement of completion in Cross-Platform Storytelling and Content Marketing, you’ll earn the most current skills for how to use today’s most impactful media. By developing your ability to draw in audiences, you’ll be better prepared for today’s marketing jobs and to promote your own personal products and brand.

To see more specific opportunities available to grads, visit the Graduating and Jobs page.

Program Entry

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that's right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there's space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To be successful in BCIT's fast paced applied learning environment, it is strongly recommended that students have English proficiency in all four language skills: reading, writing, speaking, and listening. Two years of education in English in an English-speaking country and English 12 are strongly recommended for success. For information on English equivalencies, testing and upgrading options, visit:
Formal application to the Statement of Completion is not required. Upon successful completion of the courses, email the Program Contact with your full name, student number, and mailing address to be issued a Statement of Completion.

Application processing

Ongoing throughout the year.

Scheduled intakes

Ongoing Part-time Studies intakes: January, April and September

Costs & Supplies

Tuition fees

Please see the Part-time Studies Fees page for information on tuition fees and refunds.

Courses

By focusing on just four key courses to earn your statement of completion, you’ll learn the essential skills for today’s most widely used method of promotion—social media. In these courses, developed and taught by industry professionals, you’ll go from the basics of personal applications through advanced business and corporate functions and learn to build your brand through the development of community.

Program delivery

Course-by-course through classroom and online delivery.

Program matrix

Check current availability of courses for this program.

Required Courses: Credits
  BCST 1073 Building & Engaging Communities 3.0
  BCST 1121 Discover Your Inner Storyteller 3.0
  BCST 1193 Social Media Storytelling 3.0
  BCST 2293 Social Media Content Marketing 3.0
 
Total Credits: 12.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

In this program, you’ll engage directly with industry experts to learn the most up-to-date techniques and technology used in promotions through social media. With just four courses to completion, you’ll focus on how good storytelling can translate into effective marketing and engagement with your desired audience. You’ll also learn how social media grabs people’s attention and how you can use powerful creative strategies to drive your audience to your products and services.
In the BCIT Cross-Platform Storytelling & Content Marketing program, you’ll learn to:
  • Choose social media tools to optimize your time
  • Share your voice, values, and perspective
  • Manage your personal brand through social media
  • Build, support, and leverage an online community
  • Create and analyze a social media campaign

Program length

3 to 12 months, part-time

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Distance and online learning.

Continue your education

Courses may be transferred to other part-time studies programs within the Broadcast Communications department.

Graduating & Jobs

By earning your statement of completion in Cross-Platform Storytelling and Content Marketing, you’ll be strengthening your resume with lifelong skills and confidence you can apply to almost any business or personal project.

Some job opportunities in content marketing include:
  • Digital Public Relations Manager
  • Digital Community Manager
  • Social Media Strategist
  • Digital Marketer
  • Media Relations Strategist

Contact Us

Angelina Shine
Part-time Studies Program Assistant, Broadcast & Media Communications
604-451-7198 | Angelina_Shine@bcit.ca

Paul Sawyer
Part Time Studies Coordinator, Broadcast & Media Communications
604-456-1011 | Paul_Sawyer@bcit.ca

Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

Please ensure you have reviewed the detailed information on this site, using the navigation to the right, before submitting the form below.

As well, if you meet any of the following criteria, please follow the links for more information, instead of sending the form:

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

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