Programs & Courses

Marketing Management
MKTG 2420 - Merchandising and Display Strategies

Term:Spring/Summer 2007
Total Hours:36.0
Course Credits:3.0

Course description

This course will review the key principles of merchandising and display across a spectrum of retail environments. Emphasis will be placed on the evolution of merchandising and display theory and tactics, with a comprehensive review of contemporary strategies.

Course learning outcomes / competencies

Upon successful completion of this course, you should be able to:

Information for students

The following statements are in accordance with BCIT Policy 5002 - Student Regulations. Please refer to BCIT policies at:
www.bcit.ca/about/administration/policies.shtml

Attendance: In case of illness or other unavoidable cause of absence, the Student must communicate as soon as possible with his/her instructor or Program Head or Chief Instructor, indicating the reason for the absence. Prolonged illness of three or more consecutive days must have a BCIT medical certificate sent to the department, substantiating the absence. Excessive absence may result in failure or immediate withdrawal from the course or program.

Academic Misconduct: Violations of academic integrity, including dishonesty in assignments, examinations, or other academic performances are prohibited and will be handled in accordance with the 'Violations of Standards of Conduct' section of Policy 5002

Attempts: Students must successfully complete a course within a maximum of three attempts at the course. Students with two attempts in a single course will be allowed to repeat the course only upon special written permission from the Associate Dean. Students who have not successfully completed a course within three attempts will not be eligible to graduate from their respective program.

Course offered in the following programs

School of Business


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