Media Communications
MDIA 1045 - Intro to Social Networking

course description

This course will teach students how to use the major new tools in social media. Students will learn how to use social media to reach personal and professional goals. Upon completion of this course students will have a strong grasp of new tools in social media and be able to leverage those tools to advance their own goals.

course learning outcomes / competencies

Upon successful completion, the student will be able to:

• Identify key tools used in social media today.
• Create, optimize and promote personal or business profiles online.
• Learn how to use social media to stay up-to date on information and news.
• Discuss and explain the opportunities and uses that social media offer.
• Label and explain all elements of the major social media networks.
• Learn how to use social media to expand your personal or professional network.
• Analyze and track shortened links for measurability and effectiveness.
• Generate a web page and embed external elements into it.
• Learn how to use media elements to attract more visitors to your stuff.
• Create a listening station from free web tools to monitor online chatter about anything.
• Understand and use the different tracking methods of web analytics.

information for students

The following statements are in accordance with the Institute Policies:

• 5101 - Student Regulations
• 5102 - Student Code of Conduct (Non Academic)
• 5103 - Student Evaluation
• 5104 - Academic Integrity and Appeals

To review the full policies please refer to:
www.bcit.ca/about/administration/policies.shtml

Attendance: In case of illness or other unavoidable cause of absence, the student must communicate as soon as possible with his/her instructor, program head or chief instructor, indicating the reason for the absence. Students who suffer a prolonged absence of three or more consecutive days of in-class sessions must have a BCIT-approved medical certificate submitted to the department, substantiating the reason for absence. Absence in excess of that described in Policy 5101, section 3.2, may result in failure or forced withdrawal from the course or program.

If absences are the result of a disability, notification from Disability Resource Centre (DRC) personnel will be accepted in lieu of a doctor's note, on an interim basis.

Academic Integrity: Violations of academic integrity, including dishonesty in assignments, examinations, or other academic performances are prohibited and will be handled in accordance with the 'Consequences of Academic Misconduct' section of Policy 5104.

Attempts: Students are allowed a maximum of three attempts to successfully complete a course. Students who have not successfully completed a course within the allowed number of attempts will not be eligible to graduate from their respective programs unless special permission is granted by the program dean. A student, who has attempted a course twice, will only be allowed to attempt it a third time with written permission from the associate dean, who will detail any special considerations or conditions in a written contract with the student.

course offered in the following programs

No associated programs found for this course...