| Term: | Fall 2009 |
| Total Hours: | 36.0 |
| Course Credits: | 3.0 |
This course focusses on applying marketing principles to fundraising relationships. Students build skills in target market analysis and the use of demographics. Planning is emphasized, with both a communications plan and a marketing plan as major assignments. Media relations, use of publications, web-based marketing, sponsorships, the role of advertising, and donor relations are covered. Prerequisites: FUND 1215
Learning outcomes / competencies are currently not available for this course. Please contact the School of Business to determine when the learning outcomes / competencies for this course will be available.
The following statements are in accordance with the Institute Policies:
To review the full policies please refer to:
www.bcit.ca/about/administration/policies.shtml
Attendance: In case of illness or other unavoidable cause of absence, the student must communicate as soon as possible with his/her instructor, program head or chief instructor, indicating the reason for the absence. Students who suffer a prolonged absence of three or more consecutive days of in-class sessions must have a BCIT-approved medical certificate submitted to the department, substantiating the reason for absence. Absence in excess of that described in Policy 5101, section 3.2, may result in failure or forced withdrawal from the course or program.
If absences are the result of a disability, notification from Disability Resource Centre (DRC) personnel will be accepted in lieu of a doctor's note, on an interim basis.
Academic Integrity: Violations of academic integrity, including dishonesty in assignments, examinations, or other academic performances are prohibited and will be handled in accordance with the 'Consequences of Academic Misconduct' section of Policy 5104.
Attempts: Students are allowed a maximum of three attempts to successfully complete a course. Students who have not successfully completed a course within the allowed number of attempts will not be eligible to graduate from their respective programs unless special permission is granted by the program dean. A student, who has attempted a course twice, will only be allowed to attempt it a third time with written permission from the associate dean, who will detail any special considerations or conditions in a written contract with the student.
School of Business