This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). You may register for TMGT courses prior to applying to the program, with the understanding that taking these courses in advance of acceptance, does not guarantee you acceptance into the program. If you wish to formally apply, please contact the Program Administrator at firstname.lastname@example.org for directions on how to apply. IMPORTANT COURSE MATERIAL INFORMATION: Course material for the CLASSROOM TMGT courses are accessed through Desire2Learn. To access your course material, go to the following link: www.bcit.ca/learn/ You are encouraged to take the Guided Tour of D2L (under Student Resources) prior to the start of your course. Your USERNAME is your student ID (A00...), and your PASSWORD is the same as your myBCIT password. If you experience technical difficulties during this course, please contact the Technology Helpdesk at Email: email@example.com or Phone: 604-412-7444 (option 2) or Toll Free 1-800-351-5533 NOTE: Your course material will be available for downloading THREE (3) days prior to the start of class. PLEASE BE SURE TO BRING YOUR COURSE MATERIAL TO YOUR FIRST CLASS. NOTE: Classes run every other Saturday.
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Below is one offering of this course for the Winter 2015 term.
This course forms part of the Bachelor of Technology in Technology Management degree program. You can proceed to register for this NET course either on-line or by calling the Student Information and Enrolment Services (SIES) at 604-434-1610. IMPORTANT COURSE MATERIAL INFORMATION: To obtain your course material, go to the following link: www.bcit.ca/learn/ Your Username will be your student ID (A00 ?), Your Password will be the same as your MyBCIT Password. NOTE: Your course material will be available for downloading 3 days prior to the start of the course.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Upon successful completion, the candidate will be able to:
design a plan for effective in-house market intelligence.
define the role of marketing research in an organization.
design a pre-market testing plan for a company's products.
identify direct competitors.
analyze competitive threats.
create a research brief.
TMGT 7112 is offered as a part of the following programs:
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