This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products. (1.0 Credit)
This course forms part of the Bachelor of Technology in Technology Management degree program. You can proceed to register on-line or by calling the Student Information and Enrolment Services at 604-434-1610 for this NET course. IMPORTANT COURSE MATERIAL INFORMATION: To obtain your course material, go to the following link: www.bcit.ca/learn/ Your Username will be your student ID (A00?), Your Password will be the same as your MyBCIT Password. NOTE: Your course material will be available for downloading 3 days prior to the start of the course.
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
This course offering is in progress. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
Upon successful completion, the candidate will be able to:
design a plan for effective in-house market intelligence.
define the role of marketing research in an organization.
design a pre-market testing plan for a company's products.
indentify direct competitors.
analyze competitive threats.
create a research brief.
TMGT 7112 is offered as a part of the following programs: