This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
This course forms part of the Bachelor of Technology in Technology Management degree program. You can proceed to register for this DE course either online or by calling the Student Information and Enrolment Services (SIES) at 604-434-1610. IMPORTANT COURSE MATERIAL INFORMATION: To obtain your course material, go to the following link: www.bcit.ca/learn/ Your Username will be your student ID (A00 ?), Your Password will be the same as your MyBCIT Password. NOTE: Your course material will be available for downloading 3 days prior to the start of the course. If this course is full, please contact the TMGT DE Program Assistant (email@example.com or 604-454-2218) to be added to the waitlist. This does not guarantee a seat in the course. Another section may be created if enough interest is expressed.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Three seats remaining as of Nov 25, 2015 2:13 am PST. Seats remaining may change at any time prior to registration and payment.
Upon successful completion, the candidate will be able to:
design a plan for effective in-house market intelligence.
define the role of marketing research in an organization.
design a pre-market testing plan for a company's products.
identify direct competitors.
analyze competitive threats.
create a research brief.
TMGT 7112 is offered as a part of the following programs:
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