British Columbia Institute of Technologywww.bcit.ca/study/courses/tmgt7112

BCIT

TMGT 7112 - Marketing Research

Technology Management Part-time Studies Course

School of Transportation

Course Details

This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7112.

Credits

1.0

Cost

$284.39

Spring/Summer 2014

Below is one offering of this course for the Spring/Summer 2014 term.

CRN 26482

Sun May 25 - Sat Aug 16 12 Weeks

Class Meeting Times

Dates Days Times Locations
May 25 - Aug 16 Online

Instructor

TBD

Course Outline

Cost

$284.39

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in Technology Management degree program. You can proceed to register on-line or by calling the Student Information and Enrolment Services at 604-434-1610 for this NET course. IMPORTANT COURSE MATERIAL INFORMATION: To obtain your course material, go to the following link: www.bcit.ca/learn/ Your Username will be your student ID (A00?), Your Password will be the same as your MyBCIT Password. NOTE: Your course material will be available for downloading 3 days prior to the start of the course.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • design a plan for effective in-house market intelligence.
  • define the role of marketing research in an organization.
  • design a pre-market testing plan for a company's products.
  • indentify direct competitors.
  • analyze competitive threats.
  • create a research brief.

Related Programs

TMGT 7112 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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Registration is now open for the Spring/Summer 2014 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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