British Columbia Institute of Technologywww.bcit.ca/study/courses/tmgt7112

BCIT

TMGT 7112 - Marketing Research

Technology Management Part-time Studies Course

School of Transportation

Course Details

This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7112.

Credits

1.0

Cost

$293.66 - $294.31 See individual course offerings below for actual costs.

Fall 2014

Below is one offering of this course for the Fall 2014 term.

CRN 38958

Sat Oct 18 - Sat Nov 15 3 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 18 - Nov 15 Sat 08:30 - 13:30 BBY SE6 Rm. 202

Instructor

Dean Prelazzi

Course Outline

Cost

$293.66

Notes

  1. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). You may register for TMGT courses prior to applying to the program, with the understanding that taking these courses in advance of acceptance, does not guarantee you acceptance into the program. If you wish to formally apply, please contact the Program Administrator at laurie_mcgee@bcit.ca for directions on how to apply. IMPORTANT COURSE MATERIAL INFORMATION: Course material for the CLASSROOM TMGT courses are accessed through Desire2Learn. To access your course material, go to the following link: www.bcit.ca/learn/ You are encouraged to take the Guided Tour of D2L (under Student Resources) prior to the start of your course. Your USERNAME is your student ID (A00...), and your PASSWORD is the same as your myBCIT password. If you experience technical difficulties during this course, please contact the Technology Helpdesk at Email: techhelp@bcit.ca or Phone: 604-412-7444 (option 2) or Toll Free 1-800-351-5533 NOTE: Your course material will be available for downloading THREE (3) days prior to the start of class. PLEASE BE SURE TO BRING YOUR COURSE MATERIAL TO YOUR FIRST CLASS. NOTE: Classes run every other Saturday.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2015

Below is one offering of this course for the Winter 2015 term.

CRN 45280

Sun Jan 04 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
      Online

Instructor

TBD

Course Outline

Cost

$294.31

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in Technology Management degree program. You can proceed to register for this NET course either on-line or by calling the Student Information and Enrolment Services (SIES) at 604-434-1610. IMPORTANT COURSE MATERIAL INFORMATION: To obtain your course material, go to the following link: www.bcit.ca/learn/ Your Username will be your student ID (A00 ?), Your Password will be the same as your MyBCIT Password. NOTE: Your course material will be available for downloading 3 days prior to the start of the course.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • design a plan for effective in-house market intelligence.
  • define the role of marketing research in an organization.
  • design a pre-market testing plan for a company's products.
  • identify direct competitors.
  • analyze competitive threats.
  • create a research brief.

Related Programs

TMGT 7112 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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Registration is now open for the Winter 2015 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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