British Columbia Institute of


TMGT 7112 - Marketing Research

Technology Management Part-time Studies Course

School of Transportation

Course Details

This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.


TMGT 7111 is a REQUIRED course for TMGT 7112.





Fall 2015

Below is one offering of this course for the Fall 2015 term.

CRN 38958

Sat Oct 17 - Sat Nov 14 3 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 17 - Nov 14 Sat 08:30 - 13:30 BBY SE6 Rm. 203


Dean Prelazzi

Course Outline




  1. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please click on the following link for IMPORTANT DETAILED INFORMATION regarding this course. Sessions run every other Saturday (October 17, October 31 and November 14, 2015)

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • design a plan for effective in-house market intelligence.
  • define the role of marketing research in an organization.
  • design a pre-market testing plan for a company's products.
  • identify direct competitors.
  • analyze competitive threats.
  • create a research brief.

Related Programs

TMGT 7112 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology


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Contact Information

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Registration News

Registration is currently open for the Fall 2015 term.

The sneak preview for the Winter 2016 term starts Fri, Oct 23 at 8:30 am (PDT). Web registration for the Winter 2016 term will open Sun, Oct 25 at 9:00 am (PDT).

Students may also register by phone, mail or in-person, starting Mon, Oct 26 at 8:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›