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BCIT

TMGT 7111 - High Technology Marketing Strategies

Technology Management Part-time Studies Course

School of Transportation

Course Details

This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7112, TMGT 7113 and TMGT 7114.

Credits

1.0

Cost

$288.65 - $294.31 See individual course offerings below for actual costs.

Fall 2014

Below is one offering of this course for the Fall 2014 term.

CRN 32484

Sat Oct 04 - Sat Dec 06 10 Weeks

Class Meeting Times

Dates Days Times Locations
      Online

Instructor

Mark Scivier

Course Outline

Cost

$288.65

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in Technology Management degree program. You can proceed to register for this Instructor-Led NET course. As part of this class, there are three one-hour interactive virtual classroom sessions conducted Online Rooms within Desire2Learn (D2L). These sessions will be on Saturdays from 10am to 11am on October 4th, October 25th, and November 15th, 2014. TECHNICAL REQUIREMENTS: computer, access to Internet, cable, xDSL or faster. Dial up speeds may not be adequate for Power Point, VoIP conferencing and group presentations. MS Word, MS Excel and Power Point or equivalent, Web browser; Internet Explorer, Firefox or equivalent, Email client and an email address that can accept attachments. Access to a library, telephone conferencing or one of the many free or low cost VoIP conferencing services so your team can discuss material and possibly present remotely to other teams. A computer headset or VoIP phone will be required for computer conferencing. IMPORTANT COURSE MATERIAL INFORMATION: To obtain your course material, go to the following link: www.bcit.ca/learn/ Your Username will be your student ID (A00...), Your Password will be the same as your MyBCIT Password. NOTE: Your course material will be available for downloading 3 days prior to the start of the course.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Winter 2015

Below is one offering of this course for the Winter 2015 term.

CRN 44580

Sat Jan 17 - Sat Mar 21 10 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 17 - Mar 21 Sat 10:00 - 11:00 Online

Instructor

Mark Scivier

Course Outline

Cost

$294.31

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in Technology Management degree program. You can proceed to register for this Instructor-Led NET course. As part of this class, there are three one-hour interactive virtual classroom sessions conducted using Online Rooms within Desire2Learn (D2L).. These sessions will be on Saturdays from 10am to 11am on January 17th, February 7th, and February 21st, 2015. TECHNICAL REQUIREMENTS: computer, access to Internet, cable, xDSL or faster. Dial up speeds may not be adequate for Power Point, VoIP conferencing and group presentations. MS Word, MS Excel and Power Point or equivalent, Web browser; Internet Explorer, Firefox or equivalent, Email client and an email address that can accept attachments. Access to a library, telephone conferencing or one of the many free or low cost VoIP conferencing services so your team can discuss material and possibly present remotely to other teams. A computer headset or VoIP phone will be required for computer conferencing. IMPORTANT COURSE MATERIAL INFORMATION: To obtain your course material, go to the following link: www.bcit.ca/learn/ Your Username will be your student ID (A00...), Your Password will be the same as your MyBCIT Password. NOTE: Your course material will be available for downloading 3 days prior to the start of the course.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • Create a strategic image plan that aligns with corporate objectives.
  • Apply brand image planning to create a lasting image in the market.
  • Evaluate the relationships between customer and brands.
  • Create an effective promotional strategy to communicate a brand to a target market.
  • Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.

Related Programs

TMGT 7111 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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Registration is now open for the Winter 2015 term.

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