British Columbia Institute of Technologywww.bcit.ca/study/courses/tmgt7111

BCIT

TMGT 7111 - High Technology Marketing Strategies

Technology Management Part-time Studies Course

School of Transportation

Course Details

This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7112, TMGT 7113 and TMGT 7114.

Credits

1.0

Cost

$296.52

Fall 2015

Below is one offering of this course for the Fall 2015 term.

CRN 32484

Sat Oct 03 - Sat Dec 05 10 Weeks

Class Meeting Times

Dates Days Times Locations
      Online

Instructor

Mark Scivier

Course Outline

Cost

$296.52

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please click on the following link for IMPORTANT DETAILED INFORMATION regarding this course. www.bcit.ca/files/transportation/pdf/tmgt7111de_instructor.pdf ***This course has 3 mandatory virtual classes on Oct 10, Oct 31 and Nov 21 from 10-11:00AM. Be sure to sign in to D2L prior to the first class to make sure you know how to attend.***
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • Create a strategic image plan that aligns with corporate objectives.
  • Apply brand image planning to create a lasting image in the market.
  • Evaluate the relationships between customer and brands.
  • Create an effective promotional strategy to communicate a brand to a target market.
  • Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.

Related Programs

TMGT 7111 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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Registration is now open for the Fall 2015 term.

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