This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations. (1.0 Credit)
This course forms part of the Bachelor of Technology in Technology Management Degree Program. You may proceed to register for these courses online, or by contacting Student Information and Enrolment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). You may register for TMGT courses prior to applying to the program, with the understanding that taking these courses prior to applying, does not guarantee you acceptance into the program. If you wish to apply to the program, please submit in your application, resume and transcripts directly to the Program Administrator. Enquiries may be directed to the Program Administrator at firstname.lastname@example.org IMPORTANT COURSE MATERIAL INFORMATION: Course material for the CLASSROOM TMGT courses are accessed through Desire2Learn (D2L). To access your course material, go to the following link: www.bcit.ca/learn/ You are encouraged to take The Desire2Learn - Guided Tour (found on the right side of the page) prior to the start of your course. Your USERNAME is your student ID (A00... number), and your PASSWORD is the same as your myBCIT password. If you experience technical difficulties during this course, please contact the Technology Service Desk at email: email@example.com or phone: 604-412-7444 (option 2), or Toll Free at 1-800-351-5533. NOTE: Your course material will be available for downloading 3 days prior to the start of your class. BE SURE TO BRING YOUR COURSE MATERIAL TO YOUR FIRST CLASS. NOTE: No session held on Saturday, February 1, 2014.
Upon successful completion, the candidate will be able to:
Create a strategic image plan that aligns with corporate objectives.
Apply brand image planning to create a lasting image in the market.
Evaluate the relationships between customer and brands.
Create an effective promotional strategy to communicate a brand to a target market.
Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.
TMGT 7111 is offered as a part of the following programs: