This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). You may register for TMGT courses prior to applying to the program, with the understanding that taking these courses in advance of acceptance, does not guarantee you acceptance into the program. If you wish to formally apply, please contact the Program Administrator at firstname.lastname@example.org for directions on how to apply. IMPORTANT COURSE MATERIAL INFORMATION: Course material for the CLASSROOM TMGT courses are accessed through Desire2Learn. To access your course material, go to the following link: www.bcit.ca/learn/ You are encouraged to take the Guided Tour of D2L (under Student Resources) prior to the start of your course. Your USERNAME is your student ID (A00...), and your PASSWORD is the same as your myBCIT password. If you experience technical difficulties during this course, please contact the Technology Helpdesk at Email: email@example.com or Phone: 604-412-7444 (option 2) or Toll Free 1-800-351-5533 NOTE: Your course material will be available for downloading THREE (3) days prior to the start of class. PLEASE BE SURE TO BRING YOUR COURSE MATERIAL TO YOUR FIRST CLASS.
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Below is one offering of this course for the Fall 2015 term.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please click on the following link for IMPORTANT DETAILED INFORMATION regarding this course. www.bcit.ca/files/transportation/pdf/tmgt7111de_instructor.pdf
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This section is only available for registration starting Sun, May 24 at 9:00 am (PDT)
Upon successful completion, the candidate will be able to:
Create a strategic image plan that aligns with corporate objectives.
Apply brand image planning to create a lasting image in the market.
Evaluate the relationships between customer and brands.
Create an effective promotional strategy to communicate a brand to a target market.
Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.
TMGT 7111 is offered as a part of the following programs:
Interested in being notified about future offerings of TMGT 7111 - High Technology Marketing Strategies?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.