British Columbia Institute of Technologywww.bcit.ca/study/courses/tmgt7111

BCIT

TMGT 7111 - High Technology Marketing Strategies

Technology Management Part-time Studies Course

School of Transportation

Course Details

This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7112, TMGT 7113 and TMGT 7114.

Credits

1.0

Cost

$296.52 - $299.16 See individual course offerings below for actual costs.

Spring/Summer 2015

Below is one offering of this course for the Spring/Summer 2015 term.

CRN 63342

Tue May 12 - Tue Jun 09 5 Weeks

Class Meeting Times

Dates Days Times Locations
May 12 - Jun 09 Tue 18:30 - 21:30 BBY SW1 Rm. 2004

Instructor

Mark Scivier

Course Outline

Cost

$299.16

Notes

  1. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). You may register for TMGT courses prior to applying to the program, with the understanding that taking these courses in advance of acceptance, does not guarantee you acceptance into the program. If you wish to formally apply, please contact the Program Administrator at laurie_mcgee@bcit.ca for directions on how to apply. IMPORTANT COURSE MATERIAL INFORMATION: Course material for the CLASSROOM TMGT courses are accessed through Desire2Learn. To access your course material, go to the following link: www.bcit.ca/learn/ You are encouraged to take the Guided Tour of D2L (under Student Resources) prior to the start of your course. Your USERNAME is your student ID (A00...), and your PASSWORD is the same as your myBCIT password. If you experience technical difficulties during this course, please contact the Technology Helpdesk at Email: techhelp@bcit.ca or Phone: 604-412-7444 (option 2) or Toll Free 1-800-351-5533 NOTE: Your course material will be available for downloading THREE (3) days prior to the start of class. PLEASE BE SURE TO BRING YOUR COURSE MATERIAL TO YOUR FIRST CLASS.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Fall 2015

Below is one offering of this course for the Fall 2015 term.

CRN 32484

Sat Oct 03 - Sat Dec 05 10 Weeks

Class Meeting Times

Dates Days Times Locations
      Online

Instructor

Mark Scivier

Course Outline

Cost

$296.52

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please click on the following link for IMPORTANT DETAILED INFORMATION regarding this course. www.bcit.ca/files/transportation/pdf/tmgt7111de_instructor.pdf
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This section is only available for registration starting Sun, May 24 at 9:00 am (PDT)

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Learning Outcomes

Upon successful completion, the candidate will be able to:

  • Create a strategic image plan that aligns with corporate objectives.
  • Apply brand image planning to create a lasting image in the market.
  • Evaluate the relationships between customer and brands.
  • Create an effective promotional strategy to communicate a brand to a target market.
  • Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.

Related Programs

TMGT 7111 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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Registration News

Registration is currently open for the Spring/Summer 2015 term.

A sneak preview of Fall 2015 term courses is also available here. These courses are available for Web registration only starting Sun, May 24 at 9:00 am (PDT).

Students may also register by phone, mail or in-person, starting Mon, May 25 at 8:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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