British Columbia Institute of Technologywww.bcit.ca/study/courses/tmgt7111

BCIT

TMGT 7111 - High Technology Marketing Strategies

Technology Management Part-time Studies Course

School of Transportation

Course Details

This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations. (1.0 Credit)

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7112, TMGT 7113 and TMGT 7114.

Cost

$278.93

Spring/Summer 2013

Below is one offering of this course for the Spring/Summer 2013 term.

CRN 26483

Sat Apr 13 - Sat Jun 15 10 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 13 - Jun 15 Sat 10:00 - 11:00 Online

Instructor

Mark Scivier

Course Outline

Cost

$278.93

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in Technology Management degree program. You can proceed to register for this Instructor-Led Distance Education course. As part of this class, there are three one-hour interactive virtual classroom sessions conducted using Online Rooms within Desire2Learn (D2L). These sessions will be on Saturdays from 10am to 11am on April 20th, May 11th and June 1st, 2013. TECHNICAL REQUIREMENTS: computer, access to Internet, cable, xDSL or faster. Dial up speeds may not be adequate for Power Point, VoIP conferencing and group presentations. MS Word, MS Excel and Power Point or equivalent, Web browser; Internet Explorer, Firefox or equivalent, Email client and an email address that can accept attachments. Access to a library, telephone conferencing or one of the many free or low cost VoIP conferencing services so your team can discuss material and possibly present remotely to other teams. A computer headset or VoIP phone will be required for computer conferencing. IMPORTANT COURSE MATERIAL INFORMATION: Your course material will no longer be available through the BCIT Bookstore. To obtain your course material, go to the following link: www.bcit.ca/learn/ Your Username will be your student ID (A00...), Your Password will be the same as your MyBCIT Password. Students MUST be registered into the course at least THREE DAYS PRIOR TO THE START OF THE COURSE. Access to the course material will then be ensured. If you register beyond the three days prior to the start of the course, you may experience a delay in accessing your course material.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.

In Progress

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • Create a strategic image plan that aligns with corporate objectives.
  • Apply brand image planning to create a lasting image in the market.
  • Evaluate the relationships between customer and brands.
  • Create an effective promotional strategy to communicate a brand to a target market.
  • Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.

Related Programs

TMGT 7111 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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Registration News

Registration is currently open for the Spring/Summer 2013 term.

The sneak preview for the Fall 2013 term starts Fri, May 24 at 8:30 am (PDT). Web registration for the Fall 2013 term will open Sun, May 26 at 9:00 am (PDT).

Students may also register by phone, mail or in-person, starting Mon, May 27 at 8:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

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