This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). You may register for TMGT courses prior to applying to the program, with the understanding that taking these courses in advance of acceptance, does not guarantee you acceptance into the program. If you wish to formally apply, please contact the Program Administrator at firstname.lastname@example.org for directions on how to apply. IMPORTANT COURSE MATERIAL INFORMATION: Course material for the CLASSROOM TMGT courses are accessed through Desire2Learn. To access your course material, go to the following link: www.bcit.ca/learn/ You are encouraged to take the Guided Tour of D2L (under Student Resources) prior to the start of your course. Your USERNAME is your student ID (A00...), and your PASSWORD is the same as your myBCIT password. If you experience technical difficulties during this course, please contact the Technology Helpdesk at Email: email@example.com or Phone: 604-412-7444 (option 2) or Toll Free 1-800-351-5533 NOTE: Your course material will be available for downloading THREE (3) days prior to the start of class. PLEASE BE SURE TO BRING YOUR COURSE MATERIAL TO YOUR FIRST CLASS.
This course forms part of the Bachelor of Technology in Technology Management degree program. You can proceed to register for this Instructor-Led NET course. As part of this class, there are three one-hour interactive virtual classroom sessions conducted Online Rooms within Desire2Learn (D2L). These sessions will be on Saturdays from 10am to 11am on October 4th, October 25th, and November 15th, 2014. TECHNICAL REQUIREMENTS: computer, access to Internet, cable, xDSL or faster. Dial up speeds may not be adequate for Power Point, VoIP conferencing and group presentations. MS Word, MS Excel and Power Point or equivalent, Web browser; Internet Explorer, Firefox or equivalent, Email client and an email address that can accept attachments. Access to a library, telephone conferencing or one of the many free or low cost VoIP conferencing services so your team can discuss material and possibly present remotely to other teams. A computer headset or VoIP phone will be required for computer conferencing. IMPORTANT COURSE MATERIAL INFORMATION: To obtain your course material, go to the following link: www.bcit.ca/learn/ Your Username will be your student ID (A00...), Your Password will be the same as your MyBCIT Password. NOTE: Your course material will be available for downloading 3 days prior to the start of the course.
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Upon successful completion, the candidate will be able to:
Create a strategic image plan that aligns with corporate objectives.
Apply brand image planning to create a lasting image in the market.
Evaluate the relationships between customer and brands.
Create an effective promotional strategy to communicate a brand to a target market.
Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.
TMGT 7111 is offered as a part of the following programs:
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