This course is desinged for sales persons who will be working in with long sales cycles to large organizations. We look at managing the sales process and examine the possible influences within corporations and government departments. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts.
Upon successful completion of this course the student will be able to:
Effective as of Fall 2012
MKTG 3332 is offered as a part of the following programs:
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