Thu Jan 12 - Thu Mar 30 12 Weeks
Class Meeting Times
|Jan 12 - Mar 30||Thu||17:30 - 20:30||DTC Rm. 362|
This course is desinged for sales persons who will be working in with long sales cycles to large organizations. We look at managing the sales process and examine the possible influences within corporations and government departments. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts.
Upon successful completion of this course the student will be able to:
Effective as of Fall 2012
MKTG 3332 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 3332 - Selling to Key Accounts? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.