British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3322

BCIT

MKTG 3322 - Promotional Strategies

Marketing Management Part-time Studies Course

School of Business

Course Details

Provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. Reviews the role of strategic planning as it applies to media, creative, sales promotion and research.

Prerequisite(s)

MKTG 2203

Credits

3.0

Cost

$474.06 - $475.14 See individual course offerings below for actual costs.

Spring/Summer 2016

Below is one offering of this course for the Spring/Summer 2016 term.

CRN 60446

Mon Jun 27 - Wed Aug 10 7 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 27 - Aug 10 Mon/Wed 09:30 - 12:20 BBY SE6 Rm. 102

Instructor

Fair Gordon

Course Outline

Cost

$474.06

Notes

  1. Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) program. There will be no class Monday, August 1 (BC Day).

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Fall 2016

Below are three offerings of this course for the Fall 2016 term.

CRN 30735

Mon Sep 12 - Mon Dec 05 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 05 Mon 17:30 - 20:30 DTC Rm. 481

Instructor

TBD

Course Outline

TBD

Cost

$475.14

Notes

  1. No Class on October 10 due to the stat holiday.

CRN 40194

Mon Sep 12 - Sat Dec 03 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 03 Online

Instructor

Michelle O'Neill

Course Outline

TBD

Cost

$475.14

Notes

  1. Internet delivery format.
  2. Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. ***Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. ***
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 38356

Wed Sep 14 - Wed Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Nov 30 Wed 17:30 - 20:30 DTC Rm. 820

Instructor

Fair Gordon

Course Outline

Cost

$475.14

Learning Outcomes

Upon successful completion, the student will be able to:

  • Describe a model of the Integrated Marketing Communications process. Explain the steps in developing a marketing communications program.
  • Explain how the various decisions of the marketing mix influence and interact with advertising and promotional strategy.
  • Describe the advertising regulation system in Canada. Evaluate the ethical perspectives of advertising. Assess the social effects of advertising. Explain the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.
  • Explain the importance of advertising and promotion objectives. Differentiate between marketing objectives and communication objectives. Use a comprehensive framework for setting IMC objectives.
  • Define advertising creativity. Describe the creative strategy planning process. Assess the effectiveness of various types of message appeals and sources.
  • Identify three key decisions for creative tactics. Assess the effectiveness of various creative execution styles.
  • Explain the role and functions of specialized marketing communications organizations.
  • Explain the reasons for measuring promotional program effectiveness. Evaluate alternative methods for measuring promotional program effectiveness.
  • Develop a complete communications plan.

Effective as of Fall 2003

Related Programs

MKTG 3322 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management
    Part-time   Certificate
  4. Marketing Management
    Part-time   Diploma
  5. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  6. Media Techniques and Marketing Communications
    Part-time   Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2016

Books for Spring/Summer 2016 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Advertising & Promotion (5Th Canadian Ed)
Author Belch
Publisher Mcg/Cn
Copyright 2014
Binding Hardback
ISBN 978-1-25910-689-7
Price $164.50
Required

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Advertising & Promotion (5Th Canadian Ed)
Author Belch
Publisher Mcg/Cn
Copyright 2014
Binding Hardback
ISBN 978-1-25910-689-7
Price $164.50
Required

Fall 2016

Books for Fall 2016 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Advertising & Promotion (5Th Canadian Ed)
Author Belch
Publisher Mcg/Cn
Copyright 2014
Binding Hardback
ISBN 978-1-25910-689-7
Price $164.50
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Advertising & Promotion (5Th Canadian Ed)
Author Belch
Publisher Mcg/Cn
Copyright 2014
Binding Hardback
ISBN 978-1-25910-689-7
Price $164.50
Required

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