British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3322

BCIT

MKTG 3322 - Promotional Strategies

Marketing Management Part-time Studies Course

School of Business

Course Details

Provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. Reviews the role of strategic planning as it applies to media, creative, sales promotion and research.

Prerequisite(s)

MKTG 2203 and COMM 1103

Credits

3.0

Cost

$452.26 - $475.00 See individual course offerings below for actual costs.

Spring/Summer 2014

Below is one offering of this course for the Spring/Summer 2014 term.

CRN 60446

Mon Jun 23 - Wed Aug 13 7 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 23 - Aug 13 Mon/Wed 09:30 - 12:20 BBY SE6 Rm. 230

Instructor

Fair Gordon

Course Outline

Cost

$475.00

Notes

  1. Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) program. No class August 4th.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Fall 2014

Below are two offerings of this course for the Fall 2014 term.

CRN 38329

Mon Sep 15 - Mon Dec 08 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 08 Mon 18:30 - 21:30 BBY SE6 Rm. 210

Instructor

Margaret Vicic

Course Outline

TBD

Cost

$452.26

Notes

  1. No Class on October 13.

CRN 40194

Mon Sep 15 - Sat Dec 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 06 Online

Instructor

Robin Cook

Course Outline

TBD

Cost

$452.26

Notes

  1. Internet delivery format.
  2. Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Describe a model of the Integrated Marketing Communications process. Explain the steps in developing a marketing communications program.
  • Explain how the various decisions of the marketing mix influence and interact with advertising and promotional strategy.
  • Describe the advertising regulation system in Canada. Evaluate the ethical perspectives of advertising. Assess the social effects of advertising. Explain the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.
  • Explain the importance of advertising and promotion objectives. Differentiate between marketing objectives and communication objectives. Use a comprehensive framework for setting IMC objectives.
  • Define advertising creativity. Describe the creative strategy planning process. Assess the effectiveness of various types of message appeals and sources.
  • Identify three key decisions for creative tactics. Assess the effectiveness of various creative execution styles.
  • Explain the role and functions of specialized marketing communications organizations.
  • Explain the reasons for measuring promotional program effectiveness. Evaluate alternative methods for measuring promotional program effectiveness.
  • Develop a complete communications plan.

Related Programs

MKTG 3322 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management
    Part-time   Certificate
  4. Marketing Management
    Part-time   Diploma
  5. Marketing Management - Marketing Communications
    Part-time   Associate Certificate
  6. Media Techniques and Marketing Communications
    Part-time   Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2014

Books for Spring/Summer 2014 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Advertising & Promotion: An Integrated Marketing Communications Perspective, with Connect Access Card Fourth Canadian Edition
Author George Belch, Michael Belch, Michael Guolla
Publisher McGraw-Hill Ryerson Higher Education
Copyright 2011
Binding Hardcover
ISBN 978-0-07109-138-1
Price $148.95
Required

Fall 2014

Books for Fall 2014 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Advertising & Promotion (5Th Canadian Ed)
Author Belch
Publisher Mcg/Cn
Copyright 1915
Binding Hardback
ISBN 978-1-25910-689-7
Price $153.50
Required

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Advertising & Promotion (5Th Canadian Ed)
Author Belch
Publisher Mcg/Cn
Copyright 1915
Binding Hardback
ISBN 978-1-25910-689-7
Price $153.50
Required

Subscribe

Interested in being notified about future offerings of MKTG 3322 - Promotional Strategies? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2014 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT