Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings.
Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.
Canadian PR for the Real World
Maryse Cardin, Kylie McMullan
Pearson Education Canada
Interested in being notified about future offerings of MKTG 3321 - Public Relations? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.