Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings. (3.0 Credits)
This course offering is in progress. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
This course offering has been cancelled. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. There are no classes on statutory holidays.
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
In Progress
Learning Outcomes
Upon successful completion of this course, you should be able to:
Identify elements of public relations campaigns, using traditional and new technology resources.
Write news releases using the inverted pyramid structure.
Prepare media kits with relevant communications tools for various campaigns.
List the concepts of issues management and crisis communications.
Distinguish between narrative and descriptive bios.
Compose bios, fact sheets and PSAs.
Identify the purpose and content of effective Q&A sheets.
Assess the role of backgrounders.
Cite the requirements of media-friendly news photos and correctly prepare cutlines.
Develop strategies and skills for crisis communications planning.
Define and recognize aspects of SPIN.
Communicate accurately and effectively with various publics.
Related Programs
MKTG 3321 is offered as a part of the following programs:
Registration is currently open for the Spring/Summer 2013 term.
The sneak preview for the Fall 2013 term starts Fri, May 24 at 8:30 am (PDT).
Web registration for the Fall 2013 term will open Sun, May 26 at 9:00 am (PDT).
Students may also register by phone, mail or in-person, starting Mon, May 27 at 8:00 am (PDT).
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.