British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3321

BCIT

MKTG 3321 - Public Relations

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings.

Prerequisite(s)

MKTG 1102 or equivalent knowledge.

Credits

3.0

Cost

$452.26 - $465.37 See individual course offerings below for actual costs.

Spring/Summer 2015

Below are two offerings of this course for the Spring/Summer 2015 term.

CRN 26420

Wed Apr 08 - Wed Jun 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jun 24 Wed 17:30 - 20:30 DTC Rm. 635

Instructor

Raymond Yang

Course Outline

Cost

$452.26

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 50817

Mon Apr 13 - Sat Jul 04 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 13 - Jul 04 Online

Instructor

Gary Fowlie

Course Outline

Cost

$452.26

Notes

  1. Internet delivery format.
  2. Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Fall 2015

Below are three offerings of this course for the Fall 2015 term.

CRN 32575

Mon Sep 14 - Sat Dec 05 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 05 Online

Instructor

Gary Fowlie

Course Outline

TBD

Cost

$465.37

Notes

  1. Internet delivery format.
  2. Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 30732

Tue Sep 15 - Tue Dec 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 01 Tue 17:30 - 20:30 DTC

Instructor

Fair Gordon

Course Outline

TBD

Cost

$465.37

CRN 34848

Fri Oct 02 - Sun Oct 18 2 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 02 Fri 18:00 - 21:00 DTC Rm. 376
Oct 03 - Oct 04 Sat/Sun 09:00 - 17:00 DTC Rm. 376
Oct 16 Fri 18:00 - 21:00 DTC Rm. 376
Oct 17 - Oct 18 Sat/Sun 09:00 - 17:00 DTC Rm. 376

Instructor

Robin Cook

Course Outline

TBD

Cost

$465.37

Notes

  1. Class Times: Fridays: 18:00 - 21:00, Saturdays and Sundays: 10:00 - 17:00. No Class on October 9, 10, 11.

Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Identify elements of public relations campaigns, using traditional and new technology resources.
  • Write news releases using the inverted pyramid structure.
  • Prepare media kits with relevant communications tools for various campaigns.
  • List the concepts of issues management and crisis communications.
  • Distinguish between narrative and descriptive bios.
  • Compose bios, fact sheets and PSAs.
  • Identify the purpose and content of effective Q&A sheets.
  • Assess the role of backgrounders.
  • Cite the requirements of media-friendly news photos and correctly prepare cutlines.
  • Develop strategies and skills for crisis communications planning.
  • Define and recognize aspects of SPIN.
  • Communicate accurately and effectively with various publics.

Related Programs

MKTG 3321 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management
    Part-time   Certificate
  6. Marketing Management
    Part-time   Diploma
  7. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time   Associate Certificate
  10. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2015

Books for Spring/Summer 2015 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Canadian PR for the Real World
Author Maryse Cardin, Kylie McMullan
Publisher Pearson Education Canada
Copyright 2015
Binding Paperback
ISBN 978-0-13215-480-2
Price $132.95
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Canadian PR for the Real World
Author Maryse Cardin, Kylie McMullan
Publisher Pearson Education Canada
Copyright 2015
Binding Paperback
ISBN 978-0-13215-480-2
Price $132.95
Required

Fall 2015

No information on books is currently available for Fall 2015 offerings of this course.

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