British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3321

BCIT

MKTG 3321 - Public Relations

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings.

Prerequisite(s)

MKTG 1102 or equivalent knowledge.

Credits

3.0

Cost

$474.06 - $475.14 See individual course offerings below for actual costs.

Spring/Summer 2016

Below are two offerings of this course for the Spring/Summer 2016 term.

CRN 50817

Mon Apr 11 - Sat Jul 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 11 - Jul 02 Online

Instructor

Gary Fowlie

Course Outline

Cost

$474.06

Notes

  1. Internet delivery format.
  2. Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 26420

Wed Apr 13 - Wed Jun 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 13 - Jun 29 Wed 17:30 - 20:30 DTC Rm. 381

Instructor

Raymond Yang

Course Outline

Cost

$474.06

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Fall 2016

Below are three offerings of this course for the Fall 2016 term.

CRN 32575

Mon Sep 12 - Sat Dec 03 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Dec 03 Online

Instructor

Gary Fowlie

Course Outline

TBD

Cost

$475.14

Notes

  1. Internet delivery format.
  2. Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. ***Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. ***
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 30732

Tue Sep 13 - Tue Nov 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Nov 29 Tue 17:30 - 20:30 DTC Rm. 687

Instructor

Fair Gordon

Course Outline

TBD

Cost

$475.14

CRN 34848

Fri Sep 30 - Sun Oct 16 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 30 Fri 17:30 - 20:30 DTC Rm. 687
Oct 01 - Oct 02 Sat/Sun 09:00 - 17:00 DTC Rm. 687
Oct 14 Fri 17:30 - 20:30 DTC Rm. 687
Oct 15 - Oct 16 Sat/Sun 09:00 - 17:00 DTC Rm. 687

Instructor

Robin Cook

Course Outline

TBD

Cost

$475.14

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 30 - Oct 2 and Oct 14-16 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1700. No Class the weekend of October 7-9

Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Identify elements of public relations campaigns, using traditional and new technology resources.
  • Write news releases using the inverted pyramid structure.
  • Prepare media kits with relevant communications tools for various campaigns.
  • List the concepts of issues management and crisis communications.
  • Distinguish between narrative and descriptive bios.
  • Compose bios, fact sheets and PSAs.
  • Identify the purpose and content of effective Q&A sheets.
  • Assess the role of backgrounders.
  • Cite the requirements of media-friendly news photos and correctly prepare cutlines.
  • Develop strategies and skills for crisis communications planning.
  • Define and recognize aspects of SPIN.
  • Communicate accurately and effectively with various publics.

Related Programs

MKTG 3321 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Business Administration (General Option)
    Part-time   Diploma
  3. Business Administration (Marketing Option)
    Part-time   Diploma
  4. Marketing Management
    Part-time   Certificate
  5. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  6. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  7. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  8. Marketing Management
    Part-time   Diploma
  9. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  11. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2016

Books for Spring/Summer 2016 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Canadian PR for the Real World
Author Maryse Cardin, Kylie McMullan
Publisher Pearson Education Canada
Copyright 2015
Binding Paperback
ISBN 978-0-13215-480-2
Price $135.50
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Canadian PR for the Real World
Author Maryse Cardin, Kylie McMullan
Publisher Pearson Education Canada
Copyright 2015
Binding Paperback
ISBN 978-0-13215-480-2
Price $135.50
Choose One

Fall 2016

No information on books is currently available for Fall 2016 offerings of this course.

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Registration News

Registration is now open for the Spring/Summer 2016 term.

Web registration is now open for the Fall 2016 term. Both returning students and new students are encouraged to use the Web to register.

Students may also register by phone, mail or in-person, starting Mon, May 30 at 8:00 am (PDT).

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