British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3321

BCIT

MKTG 3321 - Public Relations

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings.

Prerequisite(s)

MKTG 1102

Credits

3.0

Cost

$452.26

Fall 2014

Below are three offerings of this course for the Fall 2014 term.

CRN 32575

Mon Sep 15 - Sat Dec 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 06 Online

Instructor

Gary Fowlie

Course Outline

Cost

$452.26

Notes

  1. Internet delivery format.
  2. Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 38328

Mon Sep 15 - Mon Dec 08 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 15 - Dec 08 Mon 18:30 - 21:30 BBY

Instructor

TBD

Course Outline

Cost

$452.26

Notes

  1. No Class on October 13.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 30732

Tue Sep 16 - Tue Dec 09 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 - Dec 09 Tue 17:30 - 20:30 DTC Rm. 370

Instructor

Fair Gordon

Course Outline

Cost

$452.26

Notes

  1. No Class on November 11.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2015

Below are two offerings of this course for the Winter 2015 term.

CRN 44692

Mon Jan 12 - Sat Apr 04 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 12 - Apr 04 Online

Instructor

Gary Fowlie

Course Outline

TBD

Cost

$452.26

Notes

  1. Internet delivery format.
  2. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This section is only available for registration starting Sun, Oct 26 at 9:00 am (PDT)

Sneak Preview

CRN 10091

Wed Jan 14 - Wed Apr 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 14 - Apr 01 Wed 17:30 - 20:30 DTC

Instructor

Fair Gordon

Course Outline

TBD

Cost

$452.26

This section is only available for registration starting Sun, Oct 26 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Identify elements of public relations campaigns, using traditional and new technology resources.
  • Write news releases using the inverted pyramid structure.
  • Prepare media kits with relevant communications tools for various campaigns.
  • List the concepts of issues management and crisis communications.
  • Distinguish between narrative and descriptive bios.
  • Compose bios, fact sheets and PSAs.
  • Identify the purpose and content of effective Q&A sheets.
  • Assess the role of backgrounders.
  • Cite the requirements of media-friendly news photos and correctly prepare cutlines.
  • Develop strategies and skills for crisis communications planning.
  • Define and recognize aspects of SPIN.
  • Communicate accurately and effectively with various publics.

Related Programs

MKTG 3321 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management
    Part-time   Certificate
  6. Marketing Management
    Part-time   Diploma
  7. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time   Associate Certificate
  10. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2014

Books for Fall 2014 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Canadian PR for the Real World
Author Maryse Cardin, Kylie McMullan
Publisher Pearson Education Canada
Copyright 1915
Binding Paperback
ISBN 978-0-13215-480-2
Price $126.50
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Canadian PR for the Real World
Author Maryse Cardin, Kylie McMullan
Publisher Pearson Education Canada
Copyright 1915
Binding Paperback
ISBN 978-0-13215-480-2
Price $126.50
Required

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Canadian PR for the Real World
Author Maryse Cardin, Kylie McMullan
Publisher Pearson Education Canada
Copyright 1915
Binding Paperback
ISBN 978-0-13215-480-2
Price $126.50
Required

Winter 2015

No information on books is currently available for Winter 2015 offerings of this course.

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Registration News

Registration is currently open for the Fall 2014 term.

A sneak preview of Winter 2015 term courses is also available here. These courses are available for Web registration only starting Sun, Oct 26 at 9:00 am (PDT).

Students may also register by phone, mail or in-person, starting Mon, Oct 27 at 8:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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