British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3321

BCIT

MKTG 3321 - Public Relations

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings.

Prerequisite(s)

MKTG 1102 or equivalent knowledge.

Credits

3.0

Cost

$465.37 - $474.06 See individual course offerings below for actual costs.

Winter 2016

Below are three offerings of this course for the Winter 2016 term.

CRN 78617

Fri Feb 12 - Sun Feb 21 3 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 12 Fri 17:30 - 20:30 DTC Rm. 381
Feb 13 - Feb 14 Sat/Sun 09:00 - 16:30 DTC Rm. 381
Feb 19 Fri 17:30 - 20:30 DTC Rm. 381
Feb 20 - Feb 21 Sat/Sun 09:00 - 16:30 DTC Rm. 381

Instructor

Robin Cook

Course Outline

Cost

$465.37

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 12-14 and 19-21 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0900-1630 To get the most out of this two weekend intensive course, all students must pre-read the following chapters from the required text book before the start of the first class: chapters 1, 3-6, 8-10, 13, 15-19 Required text: Sietel, F. P., (2011). The Practice of Public Relations (11th ed.). Pearson, Upper Saddle River, NJ. NOTE: No class February 17 - 19, 2011.

CRN 44692

Mon Jan 11 - Sat Apr 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Apr 02 Online

Instructor

Gary Fowlie

Course Outline

Cost

$465.37

Notes

  1. Internet delivery format.
  2. Students must submit an e-mail address at the time of registration. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 10091

Wed Jan 13 - Wed Mar 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 13 - Mar 30 Wed 17:30 - 20:30 DTC Rm. 310

Instructor

Fair Gordon

Course Outline

Cost

$465.37

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Spring/Summer 2016

Below are two offerings of this course for the Spring/Summer 2016 term.

CRN 50817

Mon Apr 11 - Sat Jul 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 11 - Jul 02 Online

Instructor

Gary Fowlie

Course Outline

TBD

Cost

$474.06

Notes

  1. Internet delivery format.
  2. Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This section is only available for registration starting Sun, Feb 14 at 9:00 am (PST)

Sneak Preview

CRN 26420

Wed Apr 13 - Wed Jun 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 13 - Jun 29 Wed 17:30 - 20:30 DTC

Instructor

Raymond Yang

Course Outline

TBD

Cost

$474.06

This section is only available for registration starting Sun, Feb 14 at 9:00 am (PST)

Sneak Preview

Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Identify elements of public relations campaigns, using traditional and new technology resources.
  • Write news releases using the inverted pyramid structure.
  • Prepare media kits with relevant communications tools for various campaigns.
  • List the concepts of issues management and crisis communications.
  • Distinguish between narrative and descriptive bios.
  • Compose bios, fact sheets and PSAs.
  • Identify the purpose and content of effective Q&A sheets.
  • Assess the role of backgrounders.
  • Cite the requirements of media-friendly news photos and correctly prepare cutlines.
  • Develop strategies and skills for crisis communications planning.
  • Define and recognize aspects of SPIN.
  • Communicate accurately and effectively with various publics.

Related Programs

MKTG 3321 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Business Administration (General Option)
    Part-time   Diploma
  3. Business Administration (Marketing Option)
    Part-time   Diploma
  4. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  5. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  6. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  7. Marketing Management
    Part-time   Certificate
  8. Marketing Management
    Part-time   Diploma
  9. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  11. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2016

Books for Winter 2016 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Canadian PR for the Real World
Author Maryse Cardin, Kylie McMullan
Publisher Pearson Education Canada
Copyright 2015
Binding Paperback
ISBN 978-0-13215-480-2
Price $135.50
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Canadian PR for the Real World
Author Maryse Cardin, Kylie McMullan
Publisher Pearson Education Canada
Copyright 2015
Binding Paperback
ISBN 978-0-13215-480-2
Price $135.50
Choose One

Image not available
Ebook Canadian Pr For The Real World Digital Option(180 Days)
Author Cardin
Publisher Ph
Binding Digital Version
ISBN 978-0-13349-321-4
Price $83.50
Choose One

Spring/Summer 2016

No information on books is currently available for Spring/Summer 2016 offerings of this course.

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Registration News

Registration is currently open for the Winter 2016 term.

A sneak preview of Spring/Summer 2016 term courses is also available here. These courses are available for Web registration only starting Sun, Feb 14 at 9:00 am (PST).

Students may also register by phone, mail or in-person, starting Mon, Feb 15 at 8:00 am (PST).

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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