British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3321

BCIT

MKTG 3321 - Public Relations

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings.

Prerequisite(s)

MKTG 1102

Credits

3.0

Cost

$445.00

Spring/Summer 2014

Below are four offerings of this course for the Spring/Summer 2014 term.

CRN 26420

Wed Apr 09 - Wed Jun 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jun 25 Wed 17:30 - 20:30 DTC Rm. 754B

Instructor

Raymond Yang

Course Outline

Cost

$445.00

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 20331

Thu Apr 10 - Thu Jun 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 10 - Jun 26 Thu 18:30 - 21:30 BBY SE6 Rm. 203

Instructor

Robin Cook

Course Outline

Cost

$445.00

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 50817

Mon Apr 14 - Sat Jul 05 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 14 - Jul 05 Online

Instructor

TBD

Course Outline

Cost

$445.00

Notes

  1. Internet delivery format.
  2. Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

CRN 60492

Tue Apr 22 - Sat Apr 26 5 Days

Class Meeting Times

Dates Days Times Locations
Apr 22 - Apr 26 Tue - Sat 08:45 - 16:45 DTC

Instructor

TBD

Course Outline

Cost

$445.00

Notes

  1. Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday, and Thursday during the course. All students must pre-read the following chapters from the required text book before the start of the first class: chapters 1, 3-6, 8-10, 13, 15-19 Required text: Sietel, F. P., (2011). The Practice of Public Relations (12th ed.). Pearson, Upper Saddle River, NJ.

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Identify elements of public relations campaigns, using traditional and new technology resources.
  • Write news releases using the inverted pyramid structure.
  • Prepare media kits with relevant communications tools for various campaigns.
  • List the concepts of issues management and crisis communications.
  • Distinguish between narrative and descriptive bios.
  • Compose bios, fact sheets and PSAs.
  • Identify the purpose and content of effective Q&A sheets.
  • Assess the role of backgrounders.
  • Cite the requirements of media-friendly news photos and correctly prepare cutlines.
  • Develop strategies and skills for crisis communications planning.
  • Define and recognize aspects of SPIN.
  • Communicate accurately and effectively with various publics.

Related Programs

MKTG 3321 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management
    Part-time   Certificate
  6. Marketing Management
    Part-time   Diploma
  7. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time   Associate Certificate
  10. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Spring/Summer 2014

Books for Spring/Summer 2014 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

The Practice of Public Relations (12th Edition)
Author Fraser P. Seitel
Publisher Prentice Hall
Copyright 2014
Binding Paperback
ISBN 978-0-13308-357-6
Price $197.95
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

The Practice of Public Relations (12th Edition)
Author Fraser P. Seitel
Publisher Prentice Hall
Copyright 2014
Binding Paperback
ISBN 978-0-13308-357-6
Price $197.95
Required

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Ebook The Practice Of Public Relations Digital Option Jumpbook
Author Seitel
Publisher Ph
Binding Digital Version
ISBN 978-0-13311-696-0
Price $73.50
Optional

The Practice of Public Relations (12th Edition)
Author Fraser P. Seitel
Publisher Prentice Hall
Copyright 2014
Binding Paperback
ISBN 978-0-13308-357-6
Price $197.95
Optional

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