Programs & Courses

Marketing Management
MKTG 3252 - Social Media Marketing

In this course you will explore a broad range of Internet-based social media and integrating their use into overall strategic marketing efforts. The focus will be on using social media to establish and maintain an effective online presence. Among other topics, you will examine online advertising, website and search engine optimization, and analytics. Prerequisites: MKTG 2203

This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.


As BCIT strives to keep our programs current, programs and courses are subject to change without notice.
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Course manuals, materials and textbooks are not included in tuition fees. Part-time students should visit the BCIT Bookstore for all books and supplies. Distance and Online Learning students can order course materials online.

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