Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space. (3.0 Credits)
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
Learning Outcomes
Upon successful completion of this course you should be able to:
Know the characteristics and key terminologies of each major advertising medium.
Acquire an awareness of basic media references materials used in media estimating, buying and planning.
Become familiar with the media selection process and develop an appreciation of how various media are evaluated.
Become familiar with the advertising industry in general, and the associations and job functions that exist within it.
Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purposes.
Related Programs
MKTG 3218 is offered as a part of the following programs:
Registration is currently open for the Spring/Summer 2013 term.
The sneak preview for the Fall 2013 term starts Fri, May 24 at 8:30 am (PDT).
Web registration for the Fall 2013 term will open Sun, May 26 at 9:00 am (PDT).
Students may also register by phone, mail or in-person, starting Mon, May 27 at 8:00 am (PDT).
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.