Thu Sep 15 - Thu Dec 01 12 Weeks
Class Meeting Times
|Sep 15 - Dec 01||Thu||17:30 - 20:30||DTC Rm. 460|
Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
Upon successful completion of this course you should be able to:
Effective as of Fall 2003
MKTG 3218 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Fall 2016 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Interested in being notified about future offerings of MKTG 3218 - Media Planning and Buying? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.