MKTG 3218 - Media Planning and Buying
Part-time Studies Course
Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
MKTG 2203 Credits
Below is one offering of this course for the Winter 2017 term.
Thu Jan 12 - Thu Mar 30
Class Meeting Times
Jan 12 - Mar 30
17:30 - 20:30
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Upon successful completion of this course you should be able to:
Know the characteristics and key terminologies of each major advertising medium.
Acquire an awareness of basic media references materials used in media estimating, buying and planning.
Become familiar with the media selection process and develop an appreciation of how various media are evaluated.
Become familiar with the advertising industry in general, and the associations and job functions that exist within it.
Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purposes.
Effective as of Fall 2003
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and
stationery. Please visit
bcit.ca/bookstore for more
Books for Winter 2017 offerings of this course are available in the following BCIT
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the
BCIT Downtown Campus Bookstore.
Advertising Media Planning, Seventh Edition
Roger Baron, Jack Sissors
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MKTG 3218 - Media Planning and Buying?
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