British Columbia Institute of


MKTG 3218 - Media Planning and Buying

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.


MKTG 2203





Winter 2015

Below is one offering of this course for the Winter 2015 term.

CRN 79294

Thu Jan 15 - Thu Apr 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 15 - Apr 02 Thu 17:30 - 20:30 DTC Rm. 460


Terry Dinsmore

Course Outline




This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Know the characteristics and key terminologies of each major advertising medium.
  • Acquire an awareness of basic media references materials used in media estimating, buying and planning.
  • Become familiar with the media selection process and develop an appreciation of how various media are evaluated.
  • Become familiar with the advertising industry in general, and the associations and job functions that exist within it.
  • Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purposes.

Related Programs

MKTG 3218 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management
    Part-time   Diploma

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit for more information.

Winter 2015

Books for Winter 2015 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Advertising Media Planning, Seventh Edition
Author Roger Baron, Jack Sissors
Publisher McGraw-Hill
Copyright 2010
Binding Hardcover
ISBN 978-0-07170-312-3
Price $84.95

Spring/Summer 2015

No information on books is currently available for Spring/Summer 2015 offerings of this course.


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Registration is now open for the Spring/Summer 2015 term.

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