Thu Jan 15 - Thu Apr 02 12 Weeks
Class Meeting Times
|Jan 15 - Apr 02||Thu||17:30 - 20:30||DTC Rm. 460|
Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
Upon successful completion of this course you should be able to:
MKTG 3218 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
No information on books is currently available for Fall 2014 offerings of this course.
Books for Winter 2015 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
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