Thu Sep 17 - Thu Dec 03 12 Weeks
Class Meeting Times
|Sep 17 - Dec 03||Thu||17:30 - 20:30||DTC Rm. 476|
Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
Upon successful completion of this course you should be able to:
MKTG 3218 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 3218 - Media Planning and Buying? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.