MKTG 3218 - Media Planning and Buying
Part-time Studies Course
Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space. (3.0 Credits)
This course isn't currently offered. Please check back next term or contact the appropriate
[PDF] to determine when this course will be offered again.
Upon successful completion of this course you should be able to:
Know the characteristics and key terminologies of each major advertising medium.
Acquire an awareness of basic media references materials used in media estimating, buying and planning.
Become familiar with the media selection process and develop an appreciation of how various media are evaluated.
Become familiar with the advertising industry in general, and the associations and job functions that exist within it.
Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purposes.