Thu Sep 15 - Thu Dec 01 12 Weeks
Class Meeting Times
|Sep 15 - Dec 01||Thu||17:30 - 20:30||DTC Rm. 460|
Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
Upon successful completion of this course you should be able to:
Effective as of Fall 2003
MKTG 3218 is offered as a part of the following programs:
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