British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3218

BCIT

MKTG 3218 - Media Planning and Buying

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.

Prerequisite(s)

MKTG 2203

Credits

3.0

Cost

$483.75

Fall 2014

Below are two offerings of this course for the Fall 2014 term.

CRN 41222

Tue Sep 16 - Tue Dec 09 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 16 - Dec 09 Tue 17:30 - 20:30 BBY

Instructor

TBD

Course Outline

TBD

Cost

$483.75

Notes

  1. No Class on November 11.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

CRN 30727

Thu Sep 18 - Thu Dec 04 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 18 - Dec 04 Thu 17:30 - 20:30 DTC Rm. 460

Instructor

Terry Dinsmore

Course Outline

Cost

$483.75

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2015

Below is one offering of this course for the Winter 2015 term.

CRN 79294

Thu Jan 15 - Thu Apr 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 15 - Apr 02 Thu 17:30 - 20:30 DTC

Instructor

Terry Dinsmore

Course Outline

TBD

Cost

$483.75

This section is only available for registration starting Sun, Oct 26 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Know the characteristics and key terminologies of each major advertising medium.
  • Acquire an awareness of basic media references materials used in media estimating, buying and planning.
  • Become familiar with the media selection process and develop an appreciation of how various media are evaluated.
  • Become familiar with the advertising industry in general, and the associations and job functions that exist within it.
  • Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purposes.

Related Programs

MKTG 3218 is offered as a part of the following programs:

School of Business

  1. Advanced Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management
    Part-time   Diploma

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2014

Books for Fall 2014 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Advertising Media Planning, Seventh Edition
Author Roger Baron, Jack Sissors
Publisher McGraw-Hill
Copyright 2010
Binding Hardcover
ISBN 978-0-07170-312-3
Price $84.95
Optional

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Advertising Media Planning, Seventh Edition
Author Roger Baron, Jack Sissors
Publisher McGraw-Hill
Copyright 2010
Binding Hardcover
ISBN 978-0-07170-312-3
Price $84.95
Optional

Winter 2015

No information on books is currently available for Winter 2015 offerings of this course.

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Contact Information

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Registration News

Registration is currently open for the Fall 2014 term.

A sneak preview of Winter 2015 term courses is also available here. These courses are available for Web registration only starting Sun, Oct 26 at 9:00 am (PDT).

Students may also register by phone, mail or in-person, starting Mon, Oct 27 at 8:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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