Marketing Management
MKTG 2212 - Strategies in Customer Service

Provides an overview of what constitutes the area of customer service. Designed to cover customer service from a strategic perspective and will cover such things as corporate image, personal presentations, customer interaction, customer definition, service definition and industry trends. Focuses on the importance of selecting, training, and empowering employees to work on behalf of the customer. Prerequisites: MKTG 1112

This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.