Marketing Management
MKTG 2203 - Marketing Communications Essentials

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English. Prerequisites: MKTG 1102 (3 Credits)

Winter 2012

Jan 09-Mar 31	12 Weeks	$431.43	CRN: 47309
Jan 09-Mar 31			NET
Instructor: Tom Chan
Note: Students must submit an e-mail address at the time of registration. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. The end date has changed to April 2, 2011.
Note: Internet delivery format.
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Jan 10-Mar 27	12 Weeks	$431.43	CRN: 47292
Jan 10-Mar 27	Tue	17:30-20:30	DTC 381
Instructor: Laureen Block
Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Jan 11-Mar 28	12 Weeks	$431.43	CRN: 47294
Jan 11-Mar 28	Wed	18:30-21:30	BBY NE1 406
Instructor: Michael Coates
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Jan 12-Mar 29	12 Weeks	$431.43	CRN: 47295
Jan 12-Mar 29	Thu	17:30-20:30	DTC 754B
Instructor: Tom Chan
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Feb 13-Feb 17	5 Days	$431.43	CRN: 78526
Feb 13-Feb 17	Mon-Fri	09:00-16:00	DTC 830
Instructor: Michael Coates

Feb 18-Mar 24	6 Weeks	$431.43	CRN: 47299
Feb 18-Mar 24	Sat	09:00-16:00	BBY SE6 209
Instructor: Tom Chan

Spring/Summer 2012

Apr 10-Jun 26	12 Weeks	$431.43	CRN: 52364
Apr 10-Jun 26	Tue	17:30-20:30	DTC 860

Apr 11-Jun 27	12 Weeks	$431.43	CRN: 52365
Apr 11-Jun 27	Wed	18:00-21:00	BBY NE1 422

Apr 16-Jul 16	12 Weeks	$431.43	CRN: 52106
Apr 16-Jul 16			NET
Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
Note: Internet delivery format.

May 07-Jun 20	7 Weeks	$424.01	CRN: 60444
May 07-Jun 20	Mon/Wed	09:30-12:20	BBY NE1 319
Note: Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) program. If this section is full there are reserved seats available. Please contact Ron Kessler by e-mail at Ron_Kessler@bcit.ca There will be no class on Monday May 21st-Victoria Day statutory holiday

May 14-May 18	5 Days	$431.43	CRN: 60489
May 14-May 18	Mon-Fri	08:45-16:45	DTC 850
Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday, and Thursday during the course.

May 22-Jun 28	6 Weeks	$431.43	CRN: 60549
May 22-Jun 28	Tue/Thu	18:00-21:00	DTC 810

Jul 16-Jul 20	5 Days	$431.43	CRN: 60488
Jul 16-Jul 20	Mon-Fri	08:45-16:45	DTC 850
Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday, and Thursday during the course.