Marketing Management
MKTG 1352 - Electronic Marketing
The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms. (3 Credits)
Winter 2012
| Jan 18-Apr 04 | 12 Weeks | $530.37 | CRN: 79288 |
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| Jan 18-Apr 04 | Wed | 17:30-20:30 | DTC 484 |
| Instructor: Lindsay Smith | |||
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. | |||
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| Mar 17-Apr 21 | 6 Weeks | $530.37 | CRN: 47259 |
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| Mar 17-Apr 21 | Sat | 09:00-16:00 | DTC 890 |
| Instructor: Clayton Mitchell | |||
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Spring/Summer 2012
| Apr 16-Jul 16 | 12 Weeks | $530.37 | CRN: 59695 |
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| Apr 16-Jul 16 | Mon | 17:30-20:30 | DTC 471 |
| Note: No class on statutory holiday | |||
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