Fundraising
FUND 2220 - Events that Build Capacity: Taking Events One Step Further

This 36-hour projects-based course is intended for fundraising and community development professionals who want to experience how to turn special events into events that build capacity and connect communities. You will experience how to build an event from conception to completion, while engaging community stakeholders in the process. This course is meant to compliment the MKTG 1120 – Event Planning course. Content includes: how to build volunteer-led events, sponsorship solicitation and the basics of community relationship building.

This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.

Marketing Management
MKTG 1051 - Search Marketing & SEO

Search Marketing is an essential part of all marketing plans today. With 90% of consumers researching online prior to making a purchasing decision, knowing how to position a company within search engines has become a sought after and valuable skill-set. This course provides practical training on how to design and develop effective search engine campaigns using SEO (search engine optimization) and pay-per-click advertising. Learn key marketing definitions, principals and best practices for search marketing. Develop skills for developing, implementing, and tracking search campaigns within various business verticals. (1 Credit)

Spring/Summer 2012

May 01-May 29	5 Weeks	$170.35	CRN: 61261
May 01-May 29			NET
Instructor: Lindsay Smith
Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1.
Note: Internet delivery format.
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Jun 04-Jul 02	5 Weeks	$170.35	CRN: 61264
Jun 04-Jul 02			NET
Instructor: Lindsay Smith
Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1.
Note: Internet delivery format.
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

MKTG 1102 - Essentials of Marketing

Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection. (3 Credits)

Spring/Summer 2012

Apr 10-Jul 03	13 Weeks	$458.97	CRN: 20345
Apr 10-Jul 03	Tue	18:30-21:30	BBY NE1 401
Instructor: Margaret Vicic
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Apr 10-Jul 03	13 Weeks	$458.97	CRN: 20358
Apr 10-Jul 03	Tue	17:30-20:30	DTC 381
Instructor: Erica Halvorsen
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Apr 11-Jul 04	13 Weeks	$458.97	CRN: 50942
Apr 11-Jul 04	Wed	17:30-20:30	DTC 850
Instructor: Joseph Cuzzetto
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Apr 14-May 26	6 Weeks	$458.97	CRN: 20362
Apr 14	Sat	08:30-16:00	BBY SE6 112
Apr 21-May 26	Sat	08:30-16:00	BBY SE6 203
Instructor: Barbara Smith
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Apr 14-May 26	6 Weeks	$458.97	CRN: 61258
Apr 14-May 26	Sat	09:00-16:00	DTC 272
Instructor: Kenneth Wong
Note: No class on May 19.
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Apr 16-Jul 08	13 Weeks	$458.97	CRN: 50107
Apr 16-Jul 08			NET
Instructor: David Chapin
Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
Note: Internet delivery format.
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

May 08-Aug 16	15 Weeks	$458.97	CRN: 59828
May 08-Jun 12	Tue	08:30-11:20	BBY SW3 3615
Jun 19-Aug 16	Tue	08:30-11:20	BBY SE6 208
Instructor: Donna Serviss
Note: Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur).
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

May 28-Jun 01	5 Days	$458.97	CRN: 61297
May 28-Jun 01	Mon-Fri	08:30-17:00	DTC

Jun 18-Jun 22	5 Days	$458.97	CRN: 60484
Jun 18-Jun 22	Mon-Fri	08:45-16:45	BBY SE6 112
Instructor: Michael Coates
Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday, and Thursday during the course.

Jul 10-Aug 16	6 Weeks	$458.97	CRN: 60535
Jul 10-Aug 16	Tue/Thu	17:30-20:45	DTC 370
Instructor: David Wan

Aug 13-Aug 17	5 Days	$458.97	CRN: 61255
Aug 13-Aug 17	Mon-Fri	09:00-17:30	BBY SE6 202
Instructor: Barbara Smith

MKTG 1218 - Inside Sales

Endless career opportunities available for the professional Inside Sales Representative, this course is designed for individuals focused on acquiring the tools and attributes to be successful in this profession. Using lectures, case studies, group discussions, and guest speakers, to teach and refine efficient and practical selling techniques, students and existing inside sales professionals will learn how to sell more in less time.

This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.

MKTG 1219 - Relationship Selling

Provides basic training for the sales aspirant or person with no formal sales training. Develop selling techniques through practical applications and role playing. Ideal for people in sales who require or desire to brush up on their sales skills. To be successful in this course, students must be able to communicate well in English. (3 Credits)

Spring/Summer 2012

Apr 10-Jun 26	12 Weeks	$431.43	CRN: 22626
Apr 10-Jun 26	Tue	18:30-21:30	BBY SW1 3190
Instructor: Michael Thirlwell
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Apr 11-Jun 27	12 Weeks	$431.43	CRN: 20327
Apr 11-Jun 27	Wed	17:30-20:30	DTC 381
Instructor: Alex Sim
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Apr 16-Jul 08	12 Weeks	$431.43	CRN: 50809
Apr 16-Jul 08			NET
Instructor: Rebecca Fry
Note: Students must submit email address at time of registration. Text and shipping extra - Order from Bookstore. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent to asynchronous (not real time) online discussions is required to achieve a passing final grade.
Note: Internet delivery format.
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

May 08-Jun 19	7 Weeks	$431.43	CRN: 60442
May 08-Jun 19	Tue/Thu	09:30-12:20	BBY NE1 405
Instructor: Alex Sim
Note: Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) program. If this section is full there are reserved seats available. Please contact Ron Kessler by e-mail at Ron_Kessler@bcit.ca
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

May 26-Jun 23	5 Weeks	$431.43	CRN: 60538
May 26-Jun 23	Sat	09:00-16:00	DTC 472
Instructor: Alex Sim

Jun 11-Jun 15	5 Days	$431.43	CRN: 60821
Jun 11-Jun 15	Mon-Fri	09:00-17:00	DTC 870
Instructor: Michael Thirlwell
Note: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course. TEXTBOOK REQUIRED: ABC's of Relationship Selling, Forth Canadian Edition, Charles m. Futrell-Mark Valvasori. It is recommended that you read the text in advance.

Jul 16-Jul 20	5 Days	$431.43	CRN: 23049
Jul 16-Jul 20	Mon-Fri	09:00-17:00	BBY SE6 205
Instructor: Bruce Anthony
Note: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course. TEXTBOOK REQUIRED: ABC's of Relationship Selling, Forth Canadian Edition, Charles m. Futrell-Mark Valvasori.......It is recommended that you read the text in advance.

MKTG 1323 - Effective Public Speaking

This course emphasizes the principles of effective oral communication and the development of public speaking skills. You will research, organize and deliver a variety of speeches for specific purposes.  Non-verbal communication, visual aids, and the effective use of supporting technology will be addressed.  Instructor and peer feedback, and video analysis will be used to improve speech design and delivery.  To be successful in this course, you must be able to communicate well in English. (3 Credits)

Spring/Summer 2012

Apr 14-May 26	6 Weeks	$463.05	CRN: 20335
Apr 14-May 26	Sat	09:00-16:00	DTC 470
Instructor: Miriam Pender
Note: No class on May 19, 2012.
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

May 10-Aug 16	15 Weeks	$463.05	CRN: 60602
May 10-Aug 16	Thu	13:30-16:20	BBY NE1 402
Instructor: Elaine Decker
Note: Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) Program. If this section is full, there are reserved seats available. Please call Ron Kessler at 604-451-6782 or email Ron_Kessler@bcit.ca
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Aug 13-Aug 17	5 Days	$463.05	CRN: 23050
Aug 13-Aug 17	Mon-Fri	09:00-17:00	BBY SE6 204
Instructor: John Keirstead
Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course.

MKTG 1342 - Trade/Consumer Show Marketing

Examines how a trade/consumer show is an effective marketing opportunity for businesses of all sizes. Focuses on the application of marketing principles through the medium of trade or consumer shows. Also covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving a strategic plan for a trade/consumer show. (3 Credits)

Spring/Summer 2012

Jul 16-Jul 20	5 Days	$431.43	CRN: 22851
Jul 16-Jul 20	Mon-Fri	09:00-17:00	DTC 860
Instructor: Donna Serviss
Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course.

MKTG 1352 - Electronic Marketing

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms. (3 Credits)

Spring/Summer 2012

Apr 16-Jul 16	12 Weeks	$530.37	CRN: 59695
Apr 16-Jul 16	Mon	17:30-20:30	DTC 471
Instructor: Clayton Mitchell
Note: No class on statutory holiday
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

MKTG 1550 - Social Media for Business

Facebook. Twitter. Blogs. YouTube. Flickr. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing campaign, presented it and have it ready to implement for your small business. (3 Credits)

Spring/Summer 2012

Apr 10-Jun 26	12 Weeks	$505.59	CRN: 60547
Apr 10-Jun 26	Tue	17:30-20:30	DTC 471
Instructor: Rebecca Coleman
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Apr 11-Jun 27	12 Weeks	$505.59	CRN: 61271
Apr 11-Jun 27	Wed	09:00-12:00	DTC 372
Instructor: Rebecca Coleman
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

MKTG 1551 - Web Analytics for Marketing

Do you know how to use web analytic tools to measure the success of marketing campaigns and sales initiatives? Do you understand how metrics play a part in converting leads into sales online and how online tools can help you track the process? This course offers strategies for increasing revenue from analysis of online metrics as well as techniques for interpreting web traffic, extracting meaningful insights from data, and increasing profits. It also offers an introductory overview of how to analyze social media and email marketing reports to help drive profit. (1 Credit)

Spring/Summer 2012

May 29-Jun 19	4 Weeks	$171.01	CRN: 61256
May 29-Jun 19	Tue	17:30-20:30	DTC 364
Instructor: Lindsay Smith

MKTG 1552 - Social Media Marketing

In this course you will explore a broad range of Internet-based social media and integrating their use into overall strategic marketing efforts. The focus will be on using social media to establish and maintain an effective online presence. Among other topics, you will examine online advertising, website and search engine optimization, and analytics. (3 Credits)

Spring/Summer 2012

Apr 11-Jun 27	12 Weeks	$490.29	CRN: 60543
Apr 11-Jun 27	Wed	17:30-20:30	DTC 471
Instructor: Clayton Mitchell
Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Apr 12-Jun 28	12 Weeks	$490.29	CRN: 61260
Apr 12	Thu	18:00-21:00	BBY SE6 209
Apr 19-Jun 28	Thu	18:00-21:00	BBY NE1 333
Instructor: Erin Williams
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Apr 16-Jul 08	12 Weeks	$490.29	CRN: 60568
Apr 16-Jul 08			NET
Instructor: Clayton Mitchell
Note: Students must submit an email address at the time of registration. To be successful in our online courses, plan to spend 7-10 hours per course per week on your studies starting week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
Note: Internet delivery format.
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Apr 28-Jun 02	6 Weeks	$490.29	CRN: 60546
Apr 28-Jun 02	Sat	09:00-16:00	DTC 371
Instructor: Clayton Mitchell
Note: There WILL be class on the May long weekend.
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Jun 09-Jul 14	6 Weeks	$490.29	CRN: 60545
Jun 09-Jul 14	Sat	09:00-16:00	DTC 371
Instructor: Clayton Mitchell

Jul 02-Sep 17	12 Weeks	$490.29	CRN: 61414
Jul 02-Sep 17			NET
Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1.
Note: Internet delivery format.

MKTG 2203 - Marketing Communications Essentials

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English. Prerequisites: MKTG 1102 (3 Credits)

Spring/Summer 2012

Apr 10-Jun 26	12 Weeks	$431.43	CRN: 52364
Apr 10-Jun 26	Tue	17:30-20:30	DTC 860
Instructor: Laureen Block
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Apr 16-Jul 08	12 Weeks	$431.43	CRN: 52106
Apr 16-Jul 08			NET
Instructor: Tom Chan
Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade.
Note: Internet delivery format.
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].
Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

May 07-Jun 20	7 Weeks	$424.01	CRN: 60444
May 07-May 25	Mon/Wed	09:30-12:20	BBY NE1 319
May 28-Jun 20	Mon/Wed	09:30-12:20	BBY SE6 108
Instructor: Josephine Gidman
Note: Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) program. If this section is full there are reserved seats available. Please contact Ron Kessler by e-mail at Ron_Kessler@bcit.ca There will be no class on Monday May 21st-Victoria Day statutory holiday
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

May 22-Jun 28	6 Weeks	$431.43	CRN: 60549
May 22-Jun 28	Tue/Thu	18:00-21:00	DTC 362
Instructor: Tom Chan
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

Jul 03-Aug 09	6 Weeks	$431.43	CRN: 60548
Jul 03-Aug 09	Tue/Thu	18:30-21:30	BBY SW1 2590
Instructor: Tom Chan

Jul 16-Jul 20	5 Days	$431.43	CRN: 60488
Jul 16-Jul 20	Mon-Fri	09:00-17:00	DTC 850
Instructor: Laureen Block
Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday, and Thursday during the course.

MKTG 2220 - Managing the Sales Force

The role of the sales manager in planning, directing and controlling will be the focus of this course including the selection of sales representatives as well as training, supervision, motivation and leadership. Prerequisites: MKTG 1219

This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.

MKTG 2225 - Project Management in Marketing

Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project. (3 Credits)

Spring/Summer 2012

Jul 27-Aug 12	2 Weeks	$715.30	CRN: 60598
Jul 27-Aug 12	Sat/Sun	08:30-17:30	DTC 362
Jul 27-Aug 12	Fri	17:30-20:30	DTC 362
Instructor: Ian Chan
Note: No class August 3-5, 2012.

MKTG 2317 - Sales Promotion Techniques

Focuses on the practical application of sales promotions techniques, both trade and consumer. Covers couponing, contests, sweepstakes, bonus packs, premiums, package promotions and price offs. A major objective of the course is for the student to be able to develop a basic sales promotion plan. Prerequisites: MKTG 2202 or MKTG 2203

This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.

MKTG 2319 - Professional Sales 2

Uses lectures, films and class discussion to cover the techniques and motivational skills of selling: sales interview process; buying motives; product knowledge; prospecting; approaches; selling more; closing; selling the idea; getting attention; organization; goals; arousing interest; talking benefits; desire; no is not the end; power phrases. The key element of this course will be the development of individual sales presentations by students, focusing on personal presentation skills. Prerequisites: MKTG 1219 and COMM 1103 (3 Credits)

Spring/Summer 2012

Jun 18-Jun 22	5 Days	$431.43	CRN: 60490
Jun 18-Jun 22	Mon-Fri	09:00-17:00	DTC 481
Instructor: Patricia James
Note: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday, and Thursday during the course. Textbook: Skills for Sales Success, by Batcheloe. Please read through the entire textbook before the 1st session.

Jul 03-Aug 14	7 Weeks	$431.43	CRN: 60456
Jul 03-Aug 14	Tue/Thu	09:30-12:20	BBY SE6 109
Instructor: Josephine Gidman
Note: Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) program. If this section is full there are reserved seats available. Please call Ron Kessler by e-mail at Ron_Kessler@bcit.ca

MKTG 2438 - Direct Marketing Dynamics

Examines the concept of direct marketing, and studies the growing popularity of direct marketing as an advertising medium. As a growing function in organizations that is often not well understood or well managed, this course will look at both management and implementation of direct marketing. Direct marketing will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, and industry-related projects. Prerequisites: MKTG 1102

This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.

MKTG 2550 - New Media Public Relations & Strategic Communications

In the age of information, every organization must create and execute a coordinated communications strategy that enables it to build rapport with customers, voters, employees, stockholders, and competitors. This intensive course will use case studies, class discussions, and small group exercises to explore the art and science of creating cutting edge strategy driven public relations & communications plans that are successful over both 'old' and new media domains. Upon completion, you will be able to define, segment, and reach specific audiences with both traditional and new media, and respond to complex business situations.

This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.

MKTG 2551 - Social Media Analytics

The analytics of social media marketing and selling is the focus of this course. You will explore the principles of analytics and fine tune online social media strategies to extract better results for your brand and business. Discover how to manage multi-ad online campaigns for Google Adwords and other pay-per click programs in order to impact social media campaigns. Measure the impact of marketing on sites such as Facebook, YouTube, Twitter and more. Define specific techniques for integrating tools that will deliver measurable results on social media campaigns. (1 Credit)

Spring/Summer 2012

Jun 08-Jun 10	3 Days	$170.35	CRN: 60637
Jun 08-Jun 10	Fri/Sat/Sun	09:00-13:30	DTC 375
Instructor: Lindsay Smith

Jul 17-Aug 07	4 Weeks	$170.35	CRN: 61254
Jul 17-Aug 07	Tue	17:30-20:30	DTC 364
Instructor: Lindsay Smith

MKTG 2554 - Social Media for Marketing and Brand Managers

This course is designed for the working marketing or brand professional. Covering social media from the perspective of medium and large business - typically those that have a dedicated marketing or brand manager - focus will be on measuring social media return on investment, loyalty and retention, social marketing risk management, effective social media communication, and community management . Topics will include those such as, Base camps and Outposts, Social Media Meltdowns, Trolls and Negative Commentary, Your Brand's Tools, Social Commerce, and Social Media on the Go.

This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.

MKTG 3332 - Selling to Key Accounts

This course is desinged for sales persons who will be working in with long sales cycles to large organizations. We look at managing the sales process and examine the possible influences within corporations and government departments. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts. Prerequisites: MKTG 1219

This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.

MKTG 3342 - Negotiating Skills

Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions. (3 Credits)

Spring/Summer 2012

Jun 11-Jun 15	5 Days	$431.43	CRN: 27519
Jun 11-Jun 15	Mon-Fri	09:00-17:00	BBY SE6 208
Instructor: Ray Peterson
Note: Please purchase the following texts and read 'Getting to Yes prior to coming to the start of the couse. "Getting to Yes (2 ed.) Pengiun , READ Prior to 1st class by Fisher & Ury (1991) "Getting Ready to Negotiate, Pengiun by Fisher & Urtel (1995).

MKTG 3406 - Brand Innovation and Development

Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Innovation and Brand Development examines the critical steps and expertise involved in developing and presenting a successful market product, brand, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments. Prerequisites: MKTG 1102 (3 Credits)

Spring/Summer 2012

Apr 12-Jun 28	12 Weeks	$431.43	CRN: 59697
Apr 12-Jun 28	Thu	17:30-20:30	DTC 860
Instructor: Graham Gilley
Note: Dates and times have changed: originally scheduled for Mondays - April 16 - July9.
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].

MKTG 4434 - Brand From The Inside - Out

Imagine the challenge. You are in charge of capturing your organization’s brand from the inside out…its innovation and entrepreneurial spirit, its dedication to authentic and transparent leadership and its passion to create new possibilities. Sound intimidating? In this course you will explore brand DNA and understand how it is responsible for driving your organization’s marketing and communications, cultural intelligence and business deliverables. Prerequisites: MKTG 3322 (3 Credits)

Spring/Summer 2012

Apr 11-Jun 27	12 Weeks	$508.00	CRN: 61277
Apr 11-Jun 27	Wed	18:00-21:00	DTC 475
Instructor: Larry Donen
Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF].